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Infographic: 5 Tips to Improve Your Visual Content for Supply Chain Marketers

Infographic: 5 Tips to Improve Your Visual Content for Supply Chain Marketers

by | Aug 7, 2019 | Blog, Content Marketing, Logistics, Marketing, Supply Chain

As digital natives flood the purchasing landscape, visual presentation is critical. Our infographic offers tips to improve your visual content to resonate with today’s buyers.

Highlights:

  • Visual content can be more easily digestible and compelling than purely text-based content.
  • Optimize your visual content for search engines by accompanying it with searchable text and tags.
  • Keep branding consistent with a unified color scheme and fonts.

The internet is becoming an increasingly visual space, and brands are feeling the pressure to stand out from the masses. But making an effort to improve your visual content doesn’t have to be an arduous chore. In fact, the type of complex information that supply chain marketers often need to present can be far more easily digestible in graphic format.

Strategically created and distributed content that is design-minded and visually appealing is your brand’s best friend. Our infographic offers 5 ideas to improve your visual content efforts, with a focus on broadening your brand’s reach, engaging your audience, and generating leads.

5 tips to improve your visual content

5 Tips to Improve Your Visual Content

(Made with Canva)

1) Make your content search-engine friendly.

In the same way that social media analytics are struggling to keep up in an increasingly visual climate, search engines have yet to be effective at searching visual content. No matter how compelling your visual content, you won’t be getting the most out of your efforts unless you optimize your content for search engines.

There’s a simple solution to make sure your visual content makes it to the top of relevant search queries: post a text transcript with video or accompanying explanatory text with infographics and images. You can also make sure your visual content is easily searchable by categorizing and organizing it. Label visual assets like logos and images with relevant keywords, and tag them when publishing.

2) Make data come alive.

When it comes to presenting the kind of turgid data that’s often inherent in supply chain purchasing, visual formats are a marketer’s best friend. Supply chain marketers are ideally positioned to make use of attractive data presentation, including charts, graphs, and animated images. Organizing data into a visually appealing graphic, video, or animation makes it far more engaging and digestible for your audience.

3) Create reusable graphics.

Whether you’re creating visual content in house or outsourcing visual content creation, it behooves you to consider how it can be reused. When designing an infographic, for example, think about how it can be broken up into multiple graphics, each with a set of statistics or other information. You can combine these smaller graphics to other pieces of text content, adding visual appeal and boosting engagement.

These visual snippets are also ideal for posting on social media as teasers to link to fuller visual assets.

4) Consistency is key.

One of the most important things you can do to improve your visual content is make sure it’s consistent. Your brand’s visual presentation includes fonts, font sizes, colors, image styles, and any other graphic elements that are visual indicators of your brand’s identity.

Make sure all content creators in your organization receive clearly documented visual guidelines, along with samples for their use. Every time you publish visual content, include checking these guidelines as part of your editorial process.

5) Tell a story with your content.

The difference between good visual content and great visual content ultimately boils down to one thing: emotional resonance. The most significant way you can improve your visual content is to start with the idea of telling a story.

Ideally, you’re presenting data in a way that communicates a feeling and elicits an emotional response from the viewer. If your data is impactful, your viewers will forge an emotional connection with your brand.

What tips do you have to improve your visual content?

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5 Tips to Improve Your Visual Content

5 Tips to Improve Your Visual Content

by | Apr 23, 2019 | Blog, Content Marketing, Marketing

As the purchasing landscape increasingly skews younger, you need to think about how to improve your visual content to satisfy buyers’ preferences.

Highlights:

  • Audiences increasingly prefer visual content.
  • Optimize visual content for search engines by including text.
  • Use graphics to make data pop.

Digital natives, who make up the majority of today’s B2B purchasing landscape, are highly steeped in online content. And, it may come as no surprise, they overwhelmingly prefer visual presentation, whether in video, infographic, animation, or gif format. What does this mean? Supply chain marketers need to adapt or be left behind.

[bctt tweet=”Good content marketing is all about presenting information in a story format. Great content marketing also packs emotional resonance. ” username=”Fronetics”]

While this doesn’t mean that text-based marketing is a thing of the past, it does mean that all your branded content — from blog posts to infographics to case studies to video — needs to be design-minded and visually appealing. These five suggestions will help improve your visual content game.

5 ways to improve your visual content

1)      Optimize for search engines.

The biggest downside to visual content such as videos and infographics is that they aren’t searchable in the way that text-based content is. But this doesn’t mean that you need to lose out on the SEO benefits when publishing this type of content.

First off, it pays to post a text transcript with video or accompanying explanatory text with infographics and images. It’s also important for you to categorize and organize your visual content, which means labeling visual assets like logos and images with relevant keywords. When publishing them, be sure to tag images with keywords.

2)      Make data interesting.

Common sense tells us that reading a bunch of numbers is far less compelling than seeing numerical data presented graphically. B2B marketers are in a prime position to make use of attractive data presentation, such as charts, graphs, animated images, or other formats to display your numerical data.

3)      Create reusable graphics.

If you’re investing in visual content creation, it pays to consider how it can be reused. For example, when creating an infographic, consider how you can break it up into multiple graphics, each containing a set of statistics or other information. This way, you can add these smaller graphics to other pieces of text content, boosting engagement and adding visual appeal.

Additionally, keep in mind that visual snippets are ideal for posting on social media, as teasers, or even self-contained Instagram or Facebook Stories.

4)      Keep your branding consistent.

A key point with visual content creation is consistent branding. Your brand’s visual presentation includes fonts, colors, font sizes, image styles, and anything else that is a visual indicator of your identity.

The first step to consistent branding is to document visual guidelines clearly and to distribute them to all content creators, along with samples for their use. Each time you publish visual content, make checking against the guidelines part of your editorial process.

5)      Use visual content to tell a story.

Good content marketing is all about presenting information in a story format. Great content marketing also packs emotional resonance. When creating visual content, start with the idea of telling a story. Ideally, you’re presenting data in a way that communicates a feeling and elicits an emotional response from the viewer. If your data is impactful, your viewers will forge an emotional connection with your brand.

How are you trying to improve your visual content?

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