by Fronetics | Feb 25, 2014 | Blog, Marketing, Social Media, Supply Chain
Twitter is one of the more powerful platforms to influence consumers and grow a business. Is your business on Twitter? If not, here are three reasons why your business should be on Twitter:
1. Be Found
When business consumers are searching for products and services, they typically start online. According to a recent study by Pardot, 72 percent of B2B buyers begin their research with Google. Other starting points for research: personal networks (15.58%), Yahoo (5.53%), Bing (2.76%), LinkedIn (2.51%) and social networks (2.01%).
Having a strong presence on Twitter- which has nearly a billion users – will significantly increase your business’ search engine rank and increase visibility. Why is this important? If you don’t rank well you won’t be found – 75 percent of users don’t scroll past the first page of search results.
2. Provide Customer Service – In Real Time
Twitter is an increasingly effective way to provide customer service – and a channel to which many consumers are turning. Your customers may run into issues with your product or service and not have the opportunity to simply make a phone call to a call center or customer service center to take care of this issue. Furthermore, in this day and age, people are using mobile devices more often for their business needs, and Twitter – being a primarily mobile social media network – provides an excellent outlet for customer service representatives to help customers in need. Customer service representatives can communicate more effectively and execute troubleshooting techniques with Twitter than with most other platforms due to the ease of accessibility.
The number of companies handling more than 25 percent customer service inquires via social media has increased from nine percent (2012) to 18 percent (18 percent). Even as more consumers are turning to social media for customer service, many companies are falling flat with respect to providing quality customer service. Only 36 percent of consumers report that their customer service inquiry was dealt with efficiently and effectively. This an opportunity for companies who can/do provide excellent and timely customer service via social media – a J.D. Power and Associates study found that 87 percent of consumers reported that their online social interaction with the company positively impacted the likelihood that they’d purchase from the brand, and that the responsiveness of the service representatives were a key of that satisfaction.
3. Keep an Eye Your Competitors
Since Twitter is a public platform, it enables you to see what your competitors are doing. When performing an industry or business related search, Twitter can provide valuable insights into what kind of information and services your competitors are providing for their customers as well as help you keep an eye on significant achievements – and sometimes, failures – that your competitors will experience, helping you to make important decisions.
This post previously appeared on DC Velocity.
by Fronetics | Feb 20, 2014 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain
There are a staggering number of outlets available for consumers to search for products and services. From Google, Yahoo and Bing to Angie’s List or Craigslist to Facebook or Pinterest, people are spending much more time online researching before making a purchasing decision.
While many businesses may have an excellent track record within their industry, not having a presence on social networks can be detrimental many companies. Without this presence, when consumers are exploring their options before making a purchase, companies are missing out and it ultimately affects the bottom line. Using social media is an increasingly beneficial way for businesses to build and improve their reputations.
Fronetics Strategic Advisors believes that embracing presence is a great way to build your reputation. Here are three reasons why using social media is a valuable decision your company needs:
1. People Should Be Talking About You.
According to Ragan Social Media, 97 percent of consumers who bought a product based on an online review found the review to be accurate. Online reviews can be found on nearly every type of social network – from LinkedIn and Facebook pages, to conversation on Twitter and Reddit. Consumers are talking about your product – and if they are not, there is a problem.
2. The Higher the Number, the Better.
When consumers are researching products and services, they will be looking at your social media channels. Consumers want to know that your business is the go-to in the industry, that you are fully knowledgeable, and want to see that you are sharing content that is relevant to your industry and not simply using social media as a completely self-serving tool. Using social media as a tool to demonstrate thought leadership will increase your reputation. Having a solid number of followers on your social networks, and a high rate of engagement with them, will let your potential customers know that you are a reliable resource for information – and ultimately, a great product that they need to have.
3. Social Media Can Help You Manage Your Reputation
Unfortunately, in businesses across all industries, there are public relations issues (and sometimes nightmares) that require a level of management that is difficult to achieve by simply distributing a press release or adding a note to your website. Building a strong brand through social media and utilizing these channels as a means of being more transparent to consumers is highly beneficial to all businesses. These efforts supplement your public relations efforts and can help restore brand loyalty.
Over the past decade, social media has significantly changed how companies can manage their image. Having a low number of followers and lack of engagement will be a negative on many different levels. On the contrary, building a strong social media presence allows for businesses to connect with customers and consumers like never before. Take advantage of this opportunity and interact with your customers – you’ll be sure to learn something about your own company, as well as about your targeted consumers.
by Fronetics | Feb 20, 2014 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain
There are a staggering number of outlets available for consumers to search for products and services. From Google, Yahoo and Bing to Angie’s List or Craigslist to Facebook or Pinterest, people are spending much more time online researching before making a purchasing decision.
While many businesses may have an excellent track record within their industry, not having a presence on social networks can be detrimental many companies. Without this presence, when consumers are exploring their options before making a purchase, companies are missing out and it ultimately affects the bottom line. Using social media is an increasingly beneficial way for businesses to build and improve their reputations.
Fronetics Strategic Advisors believes that embracing presence is a great way to build your reputation. Here are three reasons why using social media is a valuable decision your company needs:
1. People Should Be Talking About You.
According to Ragan Social Media, 97 percent of consumers who bought a product based on an online review found the review to be accurate. Online reviews can be found on nearly every type of social network – from LinkedIn and Facebook pages, to conversation on Twitter and Reddit. Consumers are talking about your product – and if they are not, there is a problem.
2. The Higher the Number, the Better.
When consumers are researching products and services, they will be looking at your social media channels. Consumers want to know that your business is the go-to in the industry, that you are fully knowledgeable, and want to see that you are sharing content that is relevant to your industry and not simply using social media as a completely self-serving tool. Using social media as a tool to demonstrate thought leadership will increase your reputation. Having a solid number of followers on your social networks, and a high rate of engagement with them, will let your potential customers know that you are a reliable resource for information – and ultimately, a great product that they need to have.
3. Social Media Can Help You Manage Your Reputation
Unfortunately, in businesses across all industries, there are public relations issues (and sometimes nightmares) that require a level of management that is difficult to achieve by simply distributing a press release or adding a note to your website. Building a strong brand through social media and utilizing these channels as a means of being more transparent to consumers is highly beneficial to all businesses. These efforts supplement your public relations efforts and can help restore brand loyalty.
Over the past decade, social media has significantly changed how companies can manage their image. Having a low number of followers and lack of engagement will be a negative on many different levels. On the contrary, building a strong social media presence allows for businesses to connect with customers and consumers like never before. Take advantage of this opportunity and interact with your customers – you’ll be sure to learn something about your own company, as well as about your targeted consumers.
by Fronetics | Feb 13, 2014 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain
demand generation infographic
by Fronetics | Feb 13, 2014 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain
demand generation infographic
