Our 6 Favorite Marketing Automation Tools for Supply Chain and Logistics Marketers

by Fronetics | Apr 10, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain

Check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management.

Lately it seems like everyone is talking about marketing automation. As B2B buyers increasingly demand personalized experiences through the buyer’s journey, marketers’ jobs are getting tougher, as they need to provide custom lead-nurturing content to all prospects in their databases.

And that’s where automating marketing tasks can help.

The term “marketing automation” refers to a variety of tools used to automate the process of personalizing leads’ interactions with your business. The sheer variety of these tools can sometimes be overwhelming — so we’ve pulled a few of our favorites in the categories of email workflows, social media scheduling tools, and customer relationship management.

6 marketing automation tools for supply chain and logistics marketers

Email workflows

1. Customer.io

This tool lets you send targeted messages to your customers, crafting them based on how they interact with your business, and making personalized messages simple. You can also keep track of conversions and create customer profiles. Our favorite part? It integrates with your mobile app or website, letting you see data in real time and trigger actions by adding in predefined rules.

2. Constant Contact

This powerful tool has some features that are unique — and can take your marketing capabilities beyond the basics. Beyond setting up and managing an automated database, Constant Contact offers Facebook fan promotion, coupons and deals, and event management.

Social media scheduling tools

3. AdRoll

This is an extremely effective tool for retargeting customers through re-engagement on Facebook, Twitter, and elsewhere on the web. It offers cross-device and cross-platform retargeting capabilities, as well as flexible segmentation, letting you provide customized experiences that dramatically improve your marketing efficiency. It also offers customized budgeting and full control over ad spend.

Customer relationship management (CRM)

4. Pardot

Pardot is an all-inclusive marketing automation suite, but it’s particularly strong for amping up your engagement with CRM integration. It’s a great tool for helping your sales team shorten the sales cycle. And, in addition to CRM integration, it offers email marketing, lead nurturing, lead scoring, and ROI reporting.

5. Marketo

This cloud-based marketing software lets you drive revenue with lead management and mobile marketing. It not only helps build customer relationships, but it helps you sustain them as well. Best of all, you can try it out for free until you’re sure it’s right for your business.

Bonus all-in-one tool: HubSpot

HubSpot is an inbound-marketing tool that lets you generate leads, close deals, and manage your sales pipeline from start to finish. It integrates beautifully with a content marketing strategy, with the goal of turning outbound leads into inbound ones. It includes revenue reporting, custom-event reporting, custom-event automation triggers, predictive-lead scoring, contacts and company reporting, and event-based segmentation.

What marketing automation tools does your business use?

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Infographic: 4 Ways to Measure Blogging ROI

by Fronetics | Mar 22, 2018 | Blog, Content Marketing, Marketing, Strategy

Your blogging ROI isn’t as easy to calculate as click-to-conversion, but these four metrics can help you measure whether you’re getting your money’s worth.

“Exposure and engagement is key when it comes to measuring ROI. Simply publishing a blog post isn’t enough of a success. You have to go deeper and pay attention to things like social share metrics, engagement metrics, and actual conversions that can be tied to the content you’re producing.” — Colin Mathews, Co-Founder, Content Marketer

Why do you blog? It seems like a simple question, but the answer has a huge impact on the content you produce and the outcome of your efforts.

As with all aspects of your business, you should give the return on investment of your content marketing efforts ample attention. That is especially true for blogging ROI, if generating new business is indeed one of the reasons you blog in the first place.

With 53% of marketers saying blog content creation is their top inbound marketing priority, it’s crucial that you’re making sure your hard work is worth the time and money you’re spending on it.

Let’s face it, blogging isn’t free. Creating relevant and interesting content for your blog is highly demanding. The people working to sustain your blog and engage with new audiences through your content are spending valuable time and money. If you want to ensure that these efforts are producing results, it’s imperative to calculate the impact of your blogging on your bottom line.

Calculating blogging ROI isn’t as straightforward as other ROI analysis. You simply can’t rely on click-to-conversion data to give you the full picture. But your blog achievements can be measured in other ways. Here are four categories to measure the effectiveness of your blog.

Infographic: 4 ways to measure your blogging ROI

(Made with Canva)

Final Thoughts

While it can feel a little unwieldy to measure blogging ROI, keeping a strong focus on your goals and objectives will help to lend weight to metrics that ultimately matter the most to you and your business.

Whether you’re looking to generate leads or attract first-time site visitors, your blog is a great place to boost engagement and expand your reach. Focus on making your blog as valuable as possible for your target audience, and you’ll be able to measure the fruits of your labor.

How does your company measure blogging ROI?

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