Implementing automation can help supply chain marketers become more efficient and more successful in earning and converting leads. Here are our most-viewed automation posts of the year.

Automation is changing the way supply chain marketers do their job. When properly executed, automation can drive efficiency and reduce time spent on repetitive tasks, freeing up marketers to focus on other priorities.

Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content, and — in the process — save marketers time and effort. Supply chain marketers are using marketing automation to streamline processes and increase qualified leads.

Jumping into marketing automation can be overwhelming. Utilizing the right software and knowing where to implement automation into your marketing processes will help nurture leads and get you back to more pressing tasks.

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Here are our top automation posts from 2018 that define how automating your marketing processes can help your efforts.

Top 5 automation posts 2018

1. Our 6 Favorite Marketing Automation Tools for Supply Chain and Logistics Marketers

The term “marketing automation” refers to a variety of tools used to automate the process of personalizing leads’ interactions with your business. The sheer variety of these tools can sometimes be overwhelming — so we’ve pulled a few of our favorites in the categories of email workflows, social media scheduling tools, and customer relationship management. Read full post

2. Increase Leads by 451% through Marketing Automation

Automation is changing today’s supply chain, and not just because robots and autonomous vehicles are scooting around warehouse floors. Supply chain marketers can use automation to drive efficiency and improve our success rates. Read full post

3. Marketing Automation: Social Media Scheduling Tools

Managing your business’ social media accounts might sound like a simple task — a fun one, even. But once it falls on your plate, it won’t take you long to realize: it’s a lot of work. Social media scheduling tools can make your job much easier — and improve your bottom line. Here are some of our favorite tools and some helpful tips for using them. Read full post

4. 5 Tips for Using Automation in Email Marketing

Marketing automation can help you provide more personalized experiences for your prospects through email. It can also save you a significant amount of time, as you won’t have to create individual emails each time a particular prospect takes a particular action.

But not everything can, or should, be automated or scheduled in advance. As you begin to incorporate automation in email marketing, here are 5 tips to get you started. Read full post

5. Marketing Automation: CRM (Customer Relationship Management)

Integrating marketing automation into your CRM strategy can improve efficiency, streamline workflows, and make communications more consistent. Here are a few examples of how CRM and marketing automation can work in tandem. Read full post

Related posts:

Marketing Automation: CRM (Customer Relationship Management)

by Fronetics | Apr 4, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain

Integrating marketing automation into your CRM strategy can improve efficiency, streamline workflows, and make communications more consistent.

Over the past few weeks, we’ve been talking about different types of marketing automation, why you should be considering them, and what they can do for your business. Today, we’re talking about customer relationship management (CRM) — an area where you may not have realized that automation could help. Integrating marketing automation into your CRM strategy can improve efficiency, streamline workflows, and make communications more consistent.

So how does integration of CRM and automation look?

Pardot blogger Jenna Hanington explains it like this: “Automation … is the marketing counterpart to your CRM, focused on lead generation and personalized, one-to-one communications powered by the data collected through prospect and visitor tracking.”

Your CRM is a database, and marketing automation is “the tool that allows you to execute on the information stored in that database,” writes Hanington. Integrating the systems has the potential to cut costs and make big gains in terms of productivity. According to Salesforce blogger Matt Wesson, “Marketing automation and [CRM] are complementary tools that only reach their full potential when paired together.”

Combining CRM with marketing automation has the potential to give you more organizational bandwidth, more precision in your messaging and lead nurturing, and more measurable value in your campaigns. Here are a few examples of how CRM and marketing automation can work in tandem.

3 ways your CRM and marketing automation can work together

1) Track behavior

Combining automation with your CRM allows you to go beyond basic demographic data. You can see things like what pages your prospects are visiting, what types of content they’re interested in, and where they are in the buying cycle.

2) Tie revenue to campaigns

Marketing professionals often run into the problem of not being able to specifically tie their efforts to ROI. Creating a campaign in your marketing automation system maps it back to your CRM, so you can correlate closed deals directly with the campaigns that created them. This means you can attribute revenue directly to campaigns and more accurately measure your ROI.

3) Send targeted messages

You can use the behavioral information collected by your marketing automation tool to create and send targeted messages that are customized to your prospects’ interests and stages in the buying cycle. This means your prospects will find your messages more relevant and engaging.

In summary, integrating marketing automation with your customer relationship management database can save you time, make sales and marketing more effective, and better track ROI. This one is a no-brainer.