by Fronetics | Sep 28, 2016 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Companies in the logistics and supply chain industries should take a look at this content marketing infographic.
Content marketing is a form of inbound marketing in which vendors publish digital content to attract customers who are searching for products and services like theirs. If done right, it is highly effective in growing brand awareness, generating and converting leads, and driving sales and repeat business.
If your organization is exclusively using traditional outbound marketing techniques, like advertisements in print publications, you’re missing out on growth opportunities. We rounded up some of the most telling facts about the role of content marketing in today’s B2B purchasing environment for you to consider.
Here are 12 facts about content marketing that your business should keep in mind.
![[Infographic] Content Marketing in Manufacturing: What Works, What Needs Work](https://www.fronetics.com/wp-content/uploads/2024/10/Infographic-content-marketing-in-manufacturing-801x675.png)
by Fronetics | Aug 11, 2015 | Blog, Content Marketing, Manufacturing & Distribution, Marketing, Social Media, Supply Chain
Manufacturing is experiencing a graying of its industry. With millions of workers at or near retirement age, many top posts are occupied by workers who have seen radical changes in the workplace over the course of their careers. And while executives have largely embraced advances in technology to transform the operations side of manufacturing, research shows they’ve been slow to adapt marketing and sales processes using emerging digital tools and technology.
Earlier this year the Content Marketing Institute released its annual report on the current state of content marketing within the manufacturing industry. This year’s report shows that the manufacturing industry continues to make strides in leveraging digital tools for sales and marketing purposes. Still, because these efforts are fairly new, the report also captures a sense of ambiguity about these new marketing strategies, particularly when it comes to measuring program success. Other notable findings from the study reveal that more than two-thirds of manufacturers are using content marketing to build brand awareness, boost sales, and generate leads. The report also uncovers some marked changes between the most recent report and last year’s report; there has been a shift in both the way manufacturers are choosing to distribute content and their perceived effectiveness of those tactics.
Check out our Infographic for a more detailed look at the report’s findings:
Fronetics Strategic Advisors is a leading management consulting firm. Our firm works with companies to identify and execute strategies for growth and value creation.
Whether it is a wholesale food distributor seeking guidance on how to define and execute corporate strategy; a telematics firm needing high quality content on a consistent basis; a real estate firm looking for a marketing partner; or a supply chain firm in need of interim management, our clients rely on Fronetics to help them navigate through critical junctures, meet their toughest challenges, and take advantage of opportunities. We deliver high-impact results.
We advise and work with companies on their most critical issues and opportunities: strategy, marketing, organization, talent acquisition, performance management, and M&A support.
We have deep expertise and a proven track record in a broad range of industries including: supply chain, real estate, software, and logistics.
