by Fronetics | Apr 2, 2019 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Follow these supply chain and logistics blogs to keep up with the latest industry news and happenings.
Highlights:
- These industry blogs are rich with the latest news, insights, and trends.
- Blogs cover a variety of topics, including research and strategy, and feature insights from some of the top thought leaders in the industry.
One of the best ways to keep pace with the latest happenings in the supply chain industry is to follow the right blogs. There’s some great information available out there, and we’ve put together this list of our 10 favorite sources.
These blogs are rich with industry news, insights, and trends. They cover a variety of topics, including research and strategy, and feature insights from some of the top thought leaders in the industry.
10 must-follow supply chain and logistics blogs (in no particular order)
1) Supply Chain 24/7
The Supply Chain 24/7 blog is a top business resource for Transportation, Distribution, Logistics and Supply Chain professionals. Read this blog.
2) Women In Trucking
These two blogs focus on various issues facing women in the trucking industry. WIT President Ellen Voie writes about topics in employment, achievement, and driving change in the industry. The Women In Trucking blog features posts by truckers, mostly industry veteran Sandy Long, about everyday concerns and experiences facing female drivers and their families. Read this blog.
3) Hollingsworth
Using best-in-class warehouse management technology, Hollingsworth offers complete, real-time visibility of the supply chain. The blog focuses on topics ranging from complex order fulfillment strategies to best practices for optimizing supply chain management. Industry tips, new technologies, and the latest strategies are just some of the topics covered in the posts. Read this blog.
4) Supply Chain Brain
This portal for supply chain executives features original and aggregated content touching on multiple industries. Read this blog.
5) Supply Chain Shaman
Lora Cecere’s blog focuses on “the use of enterprise applications to drive supply chain excellence.” Read this blog.
6) Supply Chain Matters
The blog of Bob Ferrari offers his expertise on all aspects of supply chain business processes and supporting information technology. Read this blog.
7) Supply Chain Management Review
This vast website includes trending articles on supply chain and logistics strategies developments, many written by university-level professors. Read this blog.
8) Supply Chain Digital
Supply Chain Digital is a forward-thinking digital community aimed at providing procurement & supply chain professionals with industry-leading news, analysis, features, and reports about the world’s biggest supply chains. Read this blog.
9) Logistics Viewpoint
This blog features think pieces from three leading supply chain and logistics analysts with the mission to provide clear and concise analyses of logistics trends, technologies, and services. Read this blog.
10) EBN Online
This blog features top industry leaders publishing on topics including electronics manufacturing, global supply chain, and management logistics. Read this blog. (P.S. Read our CEO Frank Cavallaro’s blog here.)
What supply chain and logistics blogs are you following lately?
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by Fronetics | Feb 5, 2019 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Our readers voted Cerasis, Women in Trucking, and Hollingsworth as the top 3 logistics and supply chain blogs of 2019.
You voted, and the results are in! Cerasis is your number one favorite blog of the year, with Women in Trucking and Hollingsworth coming in second and third.
We love hearing what blogs you enjoy reading and find valuable. There are lots of great industry options, so we know it’s not easy to narrow down your favorites. We had lots of great responses, but only Women in Trucking held its spot on our list of the top logistics and supply blogs from 2018 and 2017.
Aside from Women in Trucking, what did remain consistent from previous years is the quality of the content and the consistency of posting by the three winners. These key components have remained invaluable across all successful logistics and supply chain blogs.
Here are the top 3 logistics and supply chain blogs of 2019.
1. Cerasis
As a third-party logistics company, Cerasis works to decrease freight management inefficiencies and to provide maximum hard and soft cost savings for their customers in the process of shipping LTL (less than truckload) or truckload freight and small package freight. The blog focuses on transportation industry trends and logistics solutions with relatable topics and insightful content.
2. Ellen’s Blog for Women in Trucking
The Women in Trucking Association is a non-profit organization focused on encouraging the employment of women in the trucking industry, promoting their accomplishments, and minimizing obstacles. President and CEO Ellen Voie’s blog offers thought-provoking insight on topics from best practices to becoming a thought leader in a mostly male dominated industry. Her years of experience and passion for advancing women’s positions within the trucking industry make her blog invaluable to readers. For the third year in a row, this blog has been one of our readers top favorites due to the relatable topics and insightful content, such as family problems stemming from job-related realities and assimilating to trucking culture.
3. Hollingsworth
Utilizing best-in-class warehouse management technology, Hollingsworth offers complete, real-time visibility of the supply chain. The blog focuses on topics ranging from complex order fulfillment strategies to best practices for optimizing supply chain management. Industry tips, new technologies, and the latest strategies are just some of the topics covered in the articles.
Runner up: Argentus
Argentus, a leading supply chain recruiting firm, pulls collective expertise to good use to ensure clients are provided with the best talent available at all levels. Argentus’ blog is a go-to source for posts on talent, leadership and supply chain employment trends. Whether you’re looking for tips on hiring industry leaders, retaining your top talent, or promoting professional development, Argentus’ blog has you covered. It also regularly features guest bloggers from verticals throughout the supply chain.
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by Fronetics | Jan 11, 2018 | Blog, Logistics, Supply Chain
Bookmark these must-follow supply chain and logistics blogs to keep up with the latest industry news and happenings.
What are your favorite supply chain and logistics blogs? Fronetics is currently conducting a survey to determine which blogs you think are the best going into 2018. Vote here!
But we also want to tell you about some of our favorite blogs that we follow.
These 10 blogs are all rich with industry news and the latest trends to keep you in the know. They cover a wide range of topics, from research to strategy, and feature some of the top thought leaders in the field.
10 must-follow supply chain and logistics blogs (in no particular order)
1. Supply Chain 24/7
The Supply Chain 24/7 blog is a top business resource for Transportation, Distribution, Logistics and Supply Chain professionals. Read this blog.
2. Women in Trucking
These two blogs focus on various issues facing women in the trucking industry. WIT President Ellen Voie writes about topics in employment, achievement, and driving change in the industry. The Women In Trucking blog features posts by truckers, mostly industry veteran Sandy Long, about everyday concerns and experiences facing female drivers and their families.
3. Supply Chain Brain
This portal for supply chain executives features original and aggregated content touching on multiple industries. Read this blog.
4. EBN Online
This blog features top industry leaders publishing on topics including electronics manufacturing, global supply chain, and management logistics. Read this blog. (P.S. Read our CEO Frank Cavallaro’s blog here.)
5. Supply Chain Matters
The blog of Bob Ferrari offers his expertise on all aspects of supply chain business processes and supporting information technology. Read this blog.
6. Supply Chain Management Review
This vast website includes trending articles on supply chain and logistics strategies developments, many written by university-level professors. Read this blog.
7. Supply Chain Digital
Supply Chain Digital is a forward-thinking digital community aimed at providing procurement & supply chain professionals with industry-leading news, analysis, features and reports about the world’s biggest supply chains. Read this blog.
8. Cerasis
The Cerasis blog covers industry trends, educates and explains rules and regulations, busts myths, and has awesome infographics. Our Creative Director, Elizabeth Hines, is a contributor here. Read this blog.
9. Logistics Viewpoint
This blog features think pieces from three leading supply chain and logistics analysts with the mission to provide clear and concise analyses of logistics trends, technologies and services. Read this blog.
10. Supply Chain Shaman
Lora Cecere’s blog focuses on “the use of enterprise applications to drive supply chain excellence.” Read this blog.
What supply chain and logistics blogs are you reading this year?
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by Jennifer Hart Yim | Sep 14, 2017 | Blog, Logistics, Strategy, Supply Chain
by Jennifer Hart Yim | Aug 24, 2017 | Blog, Content Marketing, Manufacturing & Distribution, Marketing, Supply Chain
Here are seven tips for manufacturers to improve your email marketing strategy in the manufacturing and industrial sector.
This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker.
Email marketing is a powerful tool for growing and developing different types of businesses. However, many industries are still unaware of the power of using an appropriate email marketing strategy. Many manufacturers and industrial companies are still stuck in the one-off batch and blast mode of email marketing. That strategy is not likely to work very well in industrial marketing, where most of the purchases are expensive; complex products with long sales cycles, multiple decision-makers, and stakeholders are involved; and there is a much higher risk if a wrong decision is made.
7 email marketing tips for manufacturers
1. Avoid SPAM at all costs
The last thing that you want is for your emails to end up in someone’s spam folder or have your emails banned from someone’s inbox. Before you even start an email marketing campaign, you should print out the latest copy of the CAN-SPAM act to remind yourself of some email marketing principles, such as any recipient must have given their consent before receiving commercial email, have an option to unsubscribe from receiving further emails, do not mislead the recipient about the content or the origin of the email, and use approved methods to get a recipient’s email address.
2. Personalize your emails
You should avoid sending generic emails. Your recipients are not all the same, and you should make distinctions between them by segmenting your database. This means sending the same type of email diversified in some key aspects depending on the type of recipient. The content and filters of platforms such as Litmus and Reach Mail, which is based on personal data, geography, activity, and devices used, let you automate the entire process to narrow your focus and identify the ideal sub-section of your list.
3. Increase your traffic and clicks
By creating the perfect email marketing campaign, you will have the power to turn emails into clicks and traffic to your website. Sending relevant links to your subscribers will drive them to your website, and this increases the potential for new sales. If you want to give a real boost to your click-thru rates, you should keep in mind that you have to get rid of the clutter. Having an email that has too many graphics and banners will confuse your readers and leave them wondering what they are supposed to click on.
4. Offer quality content
You should always provide useful, quality content in an email and links to further information. Your emails should be more informative than sales-related, especially in the manufacturing industry. Talk about your company’s safety standards, advertise interviews with experts, and discuss pressing matters in your industry. Not presenting your information in a clear and accurate way will put off your recipients. You can take advantage of online tools to help you with your content writing. Use Australian Help and Oxessays as copywriting tools for writing your emails and Bigassignments to help you to edit your content. [Editor’s note: You can also partner with a third-party marketing firm to develop and execute an email marketing strategy for your business.]
5. Optimize your subscriber list
Do not rush out and buy an email list to get started with email marketing. You should grow your in-house subscriber list and get to know your customers and what they need from you.
6. Link your email platform with other channels
Email platforms, external databases, e-commerce, social media, and business intelligence systems can all be linked to optimize your business and reach more potential clients. Platforms such as Mail Chimp and Mad Mimi allow you to connect and integrate every system, synchronize the information on each, and have them communicate with each other.
7. Automation and tracking
You should try to make your email marketing strategy as efficient as possible with email marketing automation. Platforms such as the mentioned Litmus and Reach Mail will let you automate the entire process. Analyzing and tracking your campaigns’ performance is also essential. Using the analysis tools and reports available from the platforms we suggested will allow you to check and optimize your clicks, traffic, and sales.
Wrapping up the 7 email tips for manufacturers
There are many things to consider when creating an email marketing campaign. The main goal is to effectively connect with potential customers to persuade them to purchase your product by reminding them that you exist and that you are helping. Use these email tips for manufacturers to continually improve your sales and grow your industrial business.
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