Key step to moving beyond survival mode: Revising B2B buyer personas
Company priorities have shifted in the wake of Covid-19. Revising B2B buyer personas is important to reaching them on the right terms. The fallout of Covid-19 indefinitely altered the supply chain. Even months after the first shockwave, companies are adjusting to new circumstances that bring new priorities when they look for partnerships and make purchasing decisions. If your organization went through a first round