Put Your Packaging on a Diet

This post was originally published on EBN.

Summer is over, fall has arrived, and winter is right around the corner. As the days grow shorter and colder, don’t let inertia take over. Instead, put your packaging on a diet.

Here are three reasons why a packaging slim down will improve the health of your company’s supply chain and the world:

1. You can save money. By reducing the amount of packing you use for a product and/or by using right-size packaging, you can reduce transportation costs and materials costs.

For example, the packaging used for Apple’s iPhone 5 is 28 percent smaller than the packaging that was used for the original iPhone. The reduction in the size of the packaging translates into being able to fit 60 percent more iPhones on each shipping pallet. Apple points out that this saves the company one 747 flight for every 416,667 units they ship.

Poland Spring provides another example. Poland Spring has reduced the amount of resin that goes into the making of their bottles by a significant amount — from 14.6 grams of resin per bottle in 2005 to 9.2 grams of resin per bottle in 2012. Not only is the bottle 40 percent lighter (read: reduced transportation cost), the company also saves a sizeable amount of money each year in materials. In a recent Slate.com article Kim Jeffery, CEO of Nestle Waters North America (Poland Spring’s parent company), is quoted as saying:

You can’t be a public company and ask shareholders to bear the burden of higher costs just so you can be green. It has to be consistent with creating shareholder value. There needs to be a return on these investments. So, for example, when you use 200 million fewer pounds of resin a year, at 90 cents a pound, that’s a huge savings.

By my calculations, that’s a savings of $180 million annually.

2. It is better for the environment. Putting your packaging on a diet can reduce the amount of waste, CO2 emissions, deforestation, water use, water contamination, and hazardous material use.

In a September 2013 Packaging Digest article, Ron Sasine, senior director of packaging for private brands for Walmart, wrote that as a result of the company’s efforts to reduce packaging it was “able to reduce the overall greenhouse gas impact of our packaging by an average of 9.8 percent in our Walmart U.S. stores, 9.1 percent in our Sam’s Clubs in the U.S. and 16 percent in our Walmart Canada stores.”

3. It makes your customers happy. A 2012 survey conducted by Packaging World and DuPont Packaging & Industrial Polymers found that the primary focus of the packaging world over the next 10 years will shift from cost to sustainability. Specifically, the report found that 45 percent of those surveyed believe that perceived “greenness” will be important to consumers.

Additionally, a 2012 study released by Perception Research Services reported that in 2011 significantly more shoppers were more likely to choose environmentally friendly packaging than in 2010 (36 percent versus 28 percent), and that half of shoppers surveyed were willing to pay for environmentally friendly packaging.

Tell us your thoughts on packaging trends in the electronics industry. What’s important to you and your customers?

 

Put Your Packaging on a Diet

This post was originally published on EBN.

Summer is over, fall has arrived, and winter is right around the corner. As the days grow shorter and colder, don’t let inertia take over. Instead, put your packaging on a diet.

Here are three reasons why a packaging slim down will improve the health of your company’s supply chain and the world:

1. You can save money. By reducing the amount of packing you use for a product and/or by using right-size packaging, you can reduce transportation costs and materials costs.

For example, the packaging used for Apple’s iPhone 5 is 28 percent smaller than the packaging that was used for the original iPhone. The reduction in the size of the packaging translates into being able to fit 60 percent more iPhones on each shipping pallet. Apple points out that this saves the company one 747 flight for every 416,667 units they ship.

Poland Spring provides another example. Poland Spring has reduced the amount of resin that goes into the making of their bottles by a significant amount — from 14.6 grams of resin per bottle in 2005 to 9.2 grams of resin per bottle in 2012. Not only is the bottle 40 percent lighter (read: reduced transportation cost), the company also saves a sizeable amount of money each year in materials. In a recent Slate.com article Kim Jeffery, CEO of Nestle Waters North America (Poland Spring’s parent company), is quoted as saying:

You can’t be a public company and ask shareholders to bear the burden of higher costs just so you can be green. It has to be consistent with creating shareholder value. There needs to be a return on these investments. So, for example, when you use 200 million fewer pounds of resin a year, at 90 cents a pound, that’s a huge savings.

By my calculations, that’s a savings of $180 million annually.

2. It is better for the environment. Putting your packaging on a diet can reduce the amount of waste, CO2 emissions, deforestation, water use, water contamination, and hazardous material use.

In a September 2013 Packaging Digest article, Ron Sasine, senior director of packaging for private brands for Walmart, wrote that as a result of the company’s efforts to reduce packaging it was “able to reduce the overall greenhouse gas impact of our packaging by an average of 9.8 percent in our Walmart U.S. stores, 9.1 percent in our Sam’s Clubs in the U.S. and 16 percent in our Walmart Canada stores.”

3. It makes your customers happy. A 2012 survey conducted by Packaging World and DuPont Packaging & Industrial Polymers found that the primary focus of the packaging world over the next 10 years will shift from cost to sustainability. Specifically, the report found that 45 percent of those surveyed believe that perceived “greenness” will be important to consumers.

Additionally, a 2012 study released by Perception Research Services reported that in 2011 significantly more shoppers were more likely to choose environmentally friendly packaging than in 2010 (36 percent versus 28 percent), and that half of shoppers surveyed were willing to pay for environmentally friendly packaging.

Tell us your thoughts on packaging trends in the electronics industry. What’s important to you and your customers?

 

How to hire a leader

How to hire a leader

how to hire a leader

Leadership

Businesses don’t fail, leaders do – a lot.  Studies have shown that the rate of failure of executives coming into new companies ranges from 30 to 40 percent after 18 months.  The costs and implications of a poor leadership hire are enormous.  Given the odds, how can you hire a leader – a true leader?  Here are five tips:

Ask the right question

Just one interview question can give you enormous insight into the abilities and qualifications of the candidate.  The question: “Tell me about the last person you fired.” According to Marc Barros, co-founder and former CEO of Contour, this question and the discussion that will follow will give you the “strongest indicator of the candidate’s leadership ability.”  Specifically, the candidate’s response will shed light on their communication style and skills, their willingness and ability to admit mistakes, and the candidate’s level of empathy and emotion.

Conduct your own due diligence

When it comes to finding the next leader for your company, don’t leave due diligence in the hands of someone else.  Take the time to learn about the candidate, talk to people who have worked with the candidate in the past, and gather as much information on the person as you can.

Go beyond the typical interview

Going beyond the typical interview is revealing in that enables you to see the candidate outside of the canned interview environment (an environment which many have mastered).  Some ideas: have the candidate give a presentation, facilitate a meeting, or write up their thoughts on how to tackle a specific problem.

Opinions matter

Have the candidate meet with employees of various positions and levels within the company.  After each person meets with the candidate get their feedback – and listen.  It is amazing how often a candidate will let their guard down when they perceive they are meeting with someone that “doesn’t matter.”  The truth is that these meetings do matter as they can provide you with some of the best insight into the candidate and their leadership style.

Hire from inside

When you hire from inside your company, you will get a leader who knows how to succeed in the company’s culture.

How to hire a leader

How to hire a leader

how to hire a leader

Leadership

Businesses don’t fail, leaders do – a lot.  Studies have shown that the rate of failure of executives coming into new companies ranges from 30 to 40 percent after 18 months.  The costs and implications of a poor leadership hire are enormous.  Given the odds, how can you hire a leader – a true leader?  Here are five tips:

Ask the right question

Just one interview question can give you enormous insight into the abilities and qualifications of the candidate.  The question: “Tell me about the last person you fired.” According to Marc Barros, co-founder and former CEO of Contour, this question and the discussion that will follow will give you the “strongest indicator of the candidate’s leadership ability.”  Specifically, the candidate’s response will shed light on their communication style and skills, their willingness and ability to admit mistakes, and the candidate’s level of empathy and emotion.

Conduct your own due diligence

When it comes to finding the next leader for your company, don’t leave due diligence in the hands of someone else.  Take the time to learn about the candidate, talk to people who have worked with the candidate in the past, and gather as much information on the person as you can.

Go beyond the typical interview

Going beyond the typical interview is revealing in that enables you to see the candidate outside of the canned interview environment (an environment which many have mastered).  Some ideas: have the candidate give a presentation, facilitate a meeting, or write up their thoughts on how to tackle a specific problem.

Opinions matter

Have the candidate meet with employees of various positions and levels within the company.  After each person meets with the candidate get their feedback – and listen.  It is amazing how often a candidate will let their guard down when they perceive they are meeting with someone that “doesn’t matter.”  The truth is that these meetings do matter as they can provide you with some of the best insight into the candidate and their leadership style.

Hire from inside

When you hire from inside your company, you will get a leader who knows how to succeed in the company’s culture.

Network your face off: Why networking is essential

Network your face off: Why networking is essential

networking is essential

Kathryn Minshew, founder and CEO of The Muse and The Daily Muse, began a piece for the Harvard Business Blog Network with this sage advice: “Network Your Face Off.”  The truth and value of this statement cannot be underestimated.  Here are 5 reasons why networking is essential and why connections matter.

1.  The larger the network the larger the salary

A recent study of 6,000 executives in over 3,000 firms found that the more connections an employee has, the greater the salary.  Specifically the study found that a 50 percent increase in network size accompanies a 3.8 percent increase in salary with respect to the average.

2.   Networks beget jobs

A survey conducted by The Adler Group found that 46 percent of active candidates and 49 percent of passive candidates found employment thanks to networking.  Similarly, a study conducted by Banque de France and the University of Toulouse noted that half of all jobs in the United States are filled through personal contacts.  ABC News cites an even higher number – according to ABC News, 80 percent of jobs are landed through networking.

3.   Networks bring opportunities

The opportunities networks can bring include: partnerships, invitations to events, introductions, and invitations to give talks and presentations.  In short networks bring opportunities that benefit and feed your career, professional development, and personal interests.

4.   Networks make you smarter

Knowing what is happening in your field and industry is vital.  When you have a strong network you are more likely to be “in the know” than those who do not have a strong and active network.

5.   Networks make you happy

Minshew writes: “Networks are powerful, and when done right leave you surrounded by a core of individuals who are all rooting for your success and happy to help you.”  So true.

Networking is essential.  Get out there and build your network.