by Fronetics | Apr 14, 2015 | Blog, Leadership, Marketing, Talent
As much as 80 percent of employee turnover is due to bad hiring decisions, which doesn’t fare well for a company since a poor hiring choice can cost from 1.5x to 3.5x of that person’s annual salary. Consider an employee who earns $50,000 a year. If that person is a bad hire it could cost a company up to $175,000. The higher the position, the higher the salary, the higher the cost is to lose or fire that person.
More than ever companies are hiring project-based professionals who provide a specific skill-set. These placements might be short-term or long-term, depending on the company’s needs. According to the Wall Street Journal, in March 2014, more than 2.8 million workers, or 2.5% of the workforce, held temporary jobs, up from 1.7 million in 2009. One reason for the spike in numbers is due to companies having to reassess their processes and spending after the recession. Some of these employees, many of whom hold multiple part-time jobs as temps or contractors, are the new semi-permanent, temporary, or “perma-temp” work force. They are in charge of their own brand, skill-set, and advancement.
Why do companies continue to lean in this direction, even while the economy is recovering?
Let’s have a look at the benefits for employers:
- Hiring a temp or contractor allows a company to meet work demand and deadlines without having to make rushed decisions about long-term, expensive, permanent staffing.
- By hiring a contractor or temp employee companies cut expensive benefit, administrative, and payroll costs, not to mention unemployment insurance.
- Bringing in temps or contractors can boost morale amongst other employees who may feel overtaxed. A temp or consultant can take some of the work overflow from other employees.
- Temporary and contracted employees are often eager to work hard to prove themselves and gain experience. Some may be coming off of a period of unemployment and anxious to get back to work. Temporary and contract workers may work creatively and tirelessly to meet their own financial obligations. They might not have the same loyalty as full-time, permanent employees, but since they have to fend for themselves, they are not complacent. According to University of Illinois professor Joe Broschak, “On average, these temporary workers displayed better performance relative to goals compared to their full-time counterparts.” When those temps were hired on as full-time employees “they continued to become better workers after becoming permanent.”
- Temp and contract workers can offer an area of specialization that a company might be lacking in current staffing. It might be less expensive to hire a new contracted employee with years of experience in a specific skill-set than to train a current employee.
Semi-permanent work is not ideal for everyone. Some employees, especially those seeking security, certainty, and the full gamut of benefits will not be satisfied with this work. One concern is how temporary or semi-permanent employees are paid and treated. If paid fairly and treated well, this paradigm will work smoothly for some people.
What are the benefits for employees?
- Many contracting and temporary positions allow for flexibility. The jobs might be part-time and allow for adjusted hours that could accommodate an employee’s home life, another part-time job, or other interests. Because these workers have a different status than permanent, full-time employees, the same “in-office face-time” expectations may not apply to a consultant or temporary worker.
- If a temporary worker or consultant is hired for a specific skill set, they are able to focus on work they’re good at and interested in. If they’ve been out of work they can use this as an opportunity to sharpen their skillset or, perhaps, learn a new one.
- Working on a short-term project might be freeing and invigorating. Having more of a sense of control over one’s own branding, hours, and projects is exciting for many people.
- This can be a wonderful opportunity for people to network, build their personal “press kit”, and garner new, current references.
- Temporary positions often turn into long-term, semi-permanent project based consulting positions. Some people find the combination of interesting work and flexibility perfect for their lives.
It is important to remember that every dollar paid to employees –temporary, semi-temporary, “perma-temp”, full-time, or part-time—is not a dollar taken away from the bottom line, but an investment in the company. Finding the right fit that benefits employers and employees is critical.
by Fronetics | Apr 7, 2015 | Blog, Leadership, Strategy
There are times when change is good. There are also times when change is bad for business.
The phrase “If it ain’t broke, don’t fix it” is often attributed to Thomas Bertram Lance, businessman and Director of the Office of Management and Budget under President Jimmy Carter. He was quoted in the May 1977 issue of the magazine Nation’s Business, though the sentiment feels as old as human existence. If something is working, and has always worked, then why change it? There are many adages along the same lines: leave well enough alone, never change a running system, don’t change a winning team.
True, humans are always evolving, but we also like consistency and stability. In his book Handbook of Contemporary Economics, Morris Altman wrote, “Without some stability over at least the short term, it is hard to conceive of humans engaging in sustained goal-oriented activity.” Change, adaptability, and flexibility, especially in business culture and lore, have turned from buzzwords to commandments. There are some things, though, that don’t require change. Assess whether change is necessary, rather than assuming it is because it’s socially and commercially popular. Ask:
- Are there assessment tools in place to monitor the business’s success?
- Are customers reporting satisfaction?
- Do your goods match customer needs?
- Do you understand the current market and your place amongst competitors?
- Are profits growing?
- Are overall finances sound?
- Are things running efficiently?
- Are current practices meeting regulations?
- Do you have the right people to meet your objectives?
- Are employees engaged, trained, and developing?
If the answer to these questions is yes, then why change? According to Harvard Business Review change could alienate your base, confuse people, damage your brand, and lose you money. Cadbury and its parent company, Kraft, are experiencing intense backlash due to a change in the Cadbury Creme Egg recipe. People are protesting, writing letters, posting negative comments online, and accusing the company of “ruining Easter.” We’ve seen this before. According to TIME’s article on the top 10 bad beverage ideas, “April 23, 1985, stands as one of the most significant dates in business history — the date the 99-year-old Coca-Cola company announced it was scrapping its original soda formula for a newer, sweeter version.” This change brought with it over 40,000 letters of protest, not to mention the bad press. Within three months the original soda formula, Coca-Cola “classic”, was back and met with an incredibly positive reception.
Some companies opt for a subtler approach to change by expanding its traditional offering. Instead of changing the successful product line for women, Dove expanded into the male market, creating Dove Men+Care, while still adhering to their public image and mission of creating personal care products that support natural health and realistic beauty.
The Harvard Business Review lists Brooks Brothers as a company that successfully found new opportunities without changing its values, “Instead of simply sticking to selling classic clothing, and waiting for outside catalysts (such as the popularity of the fashion in the television show Mad Men) to increase its popularity, the chain innovated around the edges by offering more fashionable accessories — shoes, belts, bags and the like — while leaving its core basically unchanged.” Capitalizing on this opportunity did not drive customers away because Brooks Brothers’ base products remained.
Remember that change has a cost. Are your consumers willing to pay the cost, especially if they didn’t require the change in the first place? Will your partners in the supply chain be willing to do business with you if the change you implement doesn’t suit them or benefit them? Think about some of the elements, for example, of a brand change:
- Content
- Communication
- Collateral
- Contacts
Things such as graphic design, business cards, letterhead, social media, advertising, re-launch, etc. all require real time and money. You must assess if your change will reap real, solid benefits. You don’t want to expend the effort, time, and money to change if you don’t have to, especially if it requires reversing the change or worse, killing your business.
by Fronetics | Apr 7, 2015 | Blog, Leadership, Strategy
There are times when change is good. There are also times when change is bad for business.
The phrase “If it ain’t broke, don’t fix it” is often attributed to Thomas Bertram Lance, businessman and Director of the Office of Management and Budget under President Jimmy Carter. He was quoted in the May 1977 issue of the magazine Nation’s Business, though the sentiment feels as old as human existence. If something is working, and has always worked, then why change it? There are many adages along the same lines: leave well enough alone, never change a running system, don’t change a winning team.
True, humans are always evolving, but we also like consistency and stability. In his book Handbook of Contemporary Economics, Morris Altman wrote, “Without some stability over at least the short term, it is hard to conceive of humans engaging in sustained goal-oriented activity.” Change, adaptability, and flexibility, especially in business culture and lore, have turned from buzzwords to commandments. There are some things, though, that don’t require change. Assess whether change is necessary, rather than assuming it is because it’s socially and commercially popular. Ask:
- Are there assessment tools in place to monitor the business’s success?
- Are customers reporting satisfaction?
- Do your goods match customer needs?
- Do you understand the current market and your place amongst competitors?
- Are profits growing?
- Are overall finances sound?
- Are things running efficiently?
- Are current practices meeting regulations?
- Do you have the right people to meet your objectives?
- Are employees engaged, trained, and developing?
If the answer to these questions is yes, then why change? According to Harvard Business Review change could alienate your base, confuse people, damage your brand, and lose you money. Cadbury and its parent company, Kraft, are experiencing intense backlash due to a change in the Cadbury Creme Egg recipe. People are protesting, writing letters, posting negative comments online, and accusing the company of “ruining Easter.” We’ve seen this before. According to TIME’s article on the top 10 bad beverage ideas, “April 23, 1985, stands as one of the most significant dates in business history — the date the 99-year-old Coca-Cola company announced it was scrapping its original soda formula for a newer, sweeter version.” This change brought with it over 40,000 letters of protest, not to mention the bad press. Within three months the original soda formula, Coca-Cola “classic”, was back and met with an incredibly positive reception.
Some companies opt for a subtler approach to change by expanding its traditional offering. Instead of changing the successful product line for women, Dove expanded into the male market, creating Dove Men+Care, while still adhering to their public image and mission of creating personal care products that support natural health and realistic beauty.
The Harvard Business Review lists Brooks Brothers as a company that successfully found new opportunities without changing its values, “Instead of simply sticking to selling classic clothing, and waiting for outside catalysts (such as the popularity of the fashion in the television show Mad Men) to increase its popularity, the chain innovated around the edges by offering more fashionable accessories — shoes, belts, bags and the like — while leaving its core basically unchanged.” Capitalizing on this opportunity did not drive customers away because Brooks Brothers’ base products remained.
Remember that change has a cost. Are your consumers willing to pay the cost, especially if they didn’t require the change in the first place? Will your partners in the supply chain be willing to do business with you if the change you implement doesn’t suit them or benefit them? Think about some of the elements, for example, of a brand change:
- Content
- Communication
- Collateral
- Contacts
Things such as graphic design, business cards, letterhead, social media, advertising, re-launch, etc. all require real time and money. You must assess if your change will reap real, solid benefits. You don’t want to expend the effort, time, and money to change if you don’t have to, especially if it requires reversing the change or worse, killing your business.
by Fronetics | Mar 2, 2015 | Blog, Leadership, Strategy
Frank Underwood and his house of cards offers up valuable business lessons.
Netflix’s Emmy-winning drama House of Card’s is one of the most binge-watched shows. Two percent of U.S. Netflix subscribers watched the entire 649 minutes of the second season in just over 72 hours. Around 6 to 10 percent of US subscribers watched at least one episode of the season the weekend it was released.
At the heart of House of Cards is Frank Underwood (F.U.), a man you hate to love. Notwithstanding Frank’s blatant disregard for morals and ethics, Frank and his house of cards offers up business lessons.
1. Relationships matter
Frank focuses much of his time on forging and nurturing relationships. He understands that relationships matter.
Relationships between individuals and relationships between organizations are what drive success. Develop and nurture relationships.
2. A strong team is essential
Frank’s team is critical to his success. This is not happenstance. Frank has assembled a team comprised of individuals with the right skillset to achieve his goals. He understands that success cannot be achieved without these individuals.
Assembling the right team is critical whether it be at the project or organizational level. A strong team is essential for success.
3. Be proactive
Frank once said: “If you don’t like how the table is set, turn over the table.” Frank does not wait for things to happen, he makes things happen.
If you don’t like how it is going (or not going), do something about it.
4. Stay true to your word
In business as in life it is important to stay true to your word. In Frank’s words: “The nature of promises, Linda, is that they remain immune to changing circumstances.”
5. Knowledge is powerful
“I don’t want to assume, I want to know”
Knowledge is critical to Frank’s success. Frank doesn’t make assumptions, rather he takes the time to learn the facts and to learn how the information he has gathered can best be used.
Do the same. Take the time to learn about what matters to those around you, to your customers, and your industry. Use this knowledge constructively.
6. Emotions matter
Not all decisions are made based on logic. Although often ignored, emotion plays a significant role in business. Understanding and speaking to the emotions of a customer or potential business partner, for example, can be the key to success. Or as Frank puts it: “I should have thought of this before. Appeal to the heart, not the brain.”
7. Change often
Remy Danton, Frank’s former Chief of Staff, gives Frank a watch inscribed with a quote from Winston Churchill: “To improve is to change. To perfect is to change often.”
Change is critical. Without change it is not possible to meet the dynamic needs of customers and of your business. Without change growth opportunities will diminish.
8. Don’t let your weaknesses be your downfall
Don’t let your weaknesses be your downfall. Work at strengthening your weaknesses so that you are not an easy target. As Frank points out: “Even Achilles was only as strong as his heel.”
9. Don’t lose sight of the details
The details often get lost in the big picture. However, it is often the details that are critical to success. As Frank puts it: “Pay attention to the fine print. It’s far more important than the selling price.”
by Fronetics | Mar 2, 2015 | Blog, Leadership, Strategy
Frank Underwood and his house of cards offers up valuable business lessons.
Netflix’s Emmy-winning drama House of Card’s is one of the most binge-watched shows. Two percent of U.S. Netflix subscribers watched the entire 649 minutes of the second season in just over 72 hours. Around 6 to 10 percent of US subscribers watched at least one episode of the season the weekend it was released.
At the heart of House of Cards is Frank Underwood (F.U.), a man you hate to love. Notwithstanding Frank’s blatant disregard for morals and ethics, Frank and his house of cards offers up business lessons.
1. Relationships matter
Frank focuses much of his time on forging and nurturing relationships. He understands that relationships matter.
Relationships between individuals and relationships between organizations are what drive success. Develop and nurture relationships.
2. A strong team is essential
Frank’s team is critical to his success. This is not happenstance. Frank has assembled a team comprised of individuals with the right skillset to achieve his goals. He understands that success cannot be achieved without these individuals.
Assembling the right team is critical whether it be at the project or organizational level. A strong team is essential for success.
3. Be proactive
Frank once said: “If you don’t like how the table is set, turn over the table.” Frank does not wait for things to happen, he makes things happen.
If you don’t like how it is going (or not going), do something about it.
4. Stay true to your word
In business as in life it is important to stay true to your word. In Frank’s words: “The nature of promises, Linda, is that they remain immune to changing circumstances.”
5. Knowledge is powerful
“I don’t want to assume, I want to know”
Knowledge is critical to Frank’s success. Frank doesn’t make assumptions, rather he takes the time to learn the facts and to learn how the information he has gathered can best be used.
Do the same. Take the time to learn about what matters to those around you, to your customers, and your industry. Use this knowledge constructively.
6. Emotions matter
Not all decisions are made based on logic. Although often ignored, emotion plays a significant role in business. Understanding and speaking to the emotions of a customer or potential business partner, for example, can be the key to success. Or as Frank puts it: “I should have thought of this before. Appeal to the heart, not the brain.”
7. Change often
Remy Danton, Frank’s former Chief of Staff, gives Frank a watch inscribed with a quote from Winston Churchill: “To improve is to change. To perfect is to change often.”
Change is critical. Without change it is not possible to meet the dynamic needs of customers and of your business. Without change growth opportunities will diminish.
8. Don’t let your weaknesses be your downfall
Don’t let your weaknesses be your downfall. Work at strengthening your weaknesses so that you are not an easy target. As Frank points out: “Even Achilles was only as strong as his heel.”
9. Don’t lose sight of the details
The details often get lost in the big picture. However, it is often the details that are critical to success. As Frank puts it: “Pay attention to the fine print. It’s far more important than the selling price.”
