by Fronetics | Dec 30, 2013 | Blog, Leadership, Strategy, Talent
career resolutions
After the ball has dropped and after the champagne has been drunk, the New Year will begin. Forty-five percent of Americans will start the New Year with at least one resolution. Whether or not you are typically a resolution-maker, the New Year is a great time to evaluate your career and set goals.
Here are nine career resolutions everyone should make.
Get out of dodge
If you are miserable in your job take the time to sit down and determine why you are unhappy. If you are unhappy with your current position but you like your company, reach out to your boss and/or HR and determine if there is another position within the company that would be a better fit. Finding a new opportunity within your current company is often easier and quicker than finding an opportunity at a new company. However, if your current company is not a good fit or if there are no growth opportunities, find a new job. Just like there are other fish in the sea, there are other jobs out there.
If you decide it is time to find a new job, use all tools at your disposal. For example, network, brand yourself, use a recruiter, and/or work with an executive search firm.
A word of caution – find a new job before you quit your current job. Finding a job can take time.
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Network, network, network
I recently wrote about the importance of networking and quoted Kathryn Minshew, founder and CEO of The Muse and The Daily Muse. who offered this sage advice: “Network Your Face Off.”
Why network? A recent study found that a 50 percent increase in network size accompanies a 3.8 percent increase in salary with respect to the average. Studies have also found that the majority of jobs (between 49 percent and 80 percent) are landed through networking. Networking also brings opportunities that benefit and feed your career, professional development, and personal interests. What’s more, networks make you happier and smarter.
Brand yourself
Like it or not, you are a brand. First impressions are no longer face to face. Rather, first impressions are now comprised of information which can be gathered via a quick search of the Internet. A first impression can be, for example, inclusive of your LinkedIn and Facebook pages, your personal blog, your Instagram page, your Twitter account, your Klout score, your pins on Pinterest, and anything else that may have made itself onto the Internet. Because of this, that 7 seconds you used to have to make a first impression when you enter the room is gone – chances are that the first impression was made long before you arrived. The reality is that when you walk into that room you are likely being evaluated against the first impression that was made prior to your arrival.
If you want to be successful you need to take steps to build and enhance your brand.
Work for someone smart
Dara Khosrowshahi, CEO, Expedia, Inc., believes that there is one constant: great, smart people stay great and smart. Because of this he recommends “find[ing] the smartest and most competent person around you and work[ing] for that person. It doesn’t matter if the move is lateral, down or up. Just get yourself working for that great person. Don’t ask for much; just work your ass off.” Why? Khosrowshahi points out that by doing this you will learn a lot, be challenged, and you will grow both as a person and as a professional. Moreover, “smart people tend to get promoted. When they get promoted, you’ll tend to follow them as they rise in the ranks (assuming you’ve done a great job).”
Optimize for the next 1 to 2 years
Don’t get hung up on mapping out a five or 10 year career plan. Instead, optimize for the next one to two years. Khosrowshahi, again, offers words of wisdom: “Look for the right opportunities, stay flexible, have some idea of what direction you are headed in, but don’t lock into a long-term direction because chances are that the world will change up on you.”
Get active
Exercise not only improves your health, but research has also found that a regular exercise routine can make you happier, smarter, and more energetic.
And interested in a leadership position? The Wall Street Journal reported that data compiled by Center for Creative Leadership found that “Executives with larger waistlines and higher body-mass-index readings tend to be perceived as less effective in the workplace, both in performance and interpersonal relationships.”
Try something new
Not only is the world always changing, but there is also a big bog world out there – a world full of opportunity. Look at the technology used by your colleagues and your competitors. Is there something they are using that you aren’t? LinkedIn or Twitter for example. What about something new and exciting outside of the office? Is it time to give skydiving a try?
Trying something new requires courage. You will find that courage begets courage. You may also find something new you enjoy.
Work-life balance
Research by the Families and Work Institute found that 55 percent of respondents reported feeling overwhelmed with the sheer amount of stuff on their plate. A survey conducted by Monster found that 80 percent of respondents are not happy with their work-life balance.
Are you happy with your work-life balance? If you are not, take stock of what is on your plate. Write a list of your priorities. What can you eliminate, shift, or even outsource to find better balance?
Take a vacation
57 percent of American’s don’t take their vacation time. Each year there are 175 million vacation days which American workers are entitled to which are not taken.
Taking time off is important to both your mental and physical health. Taking time off is also has a positive impact on work performance and productivity. For example, a 2011 Harvard Medical School study found that sleep deprivation costs American companies $63.2 billion a year in lost productivity. Ernst & Young offers another example. In 2006 the company conducted an internal study of its employees and found that for each additional 10 hours of vacation employees took, their year-end performance ratings from supervisors (on a scale of one to five) improved by 8 percent. What’s more – retention rates were significantly higher among vacationers.
by Fronetics | Dec 30, 2013 | Blog, Leadership, Strategy, Talent
career resolutions
After the ball has dropped and after the champagne has been drunk, the New Year will begin. Forty-five percent of Americans will start the New Year with at least one resolution. Whether or not you are typically a resolution-maker, the New Year is a great time to evaluate your career and set goals.
Here are nine career resolutions everyone should make.
Get out of dodge
If you are miserable in your job take the time to sit down and determine why you are unhappy. If you are unhappy with your current position but you like your company, reach out to your boss and/or HR and determine if there is another position within the company that would be a better fit. Finding a new opportunity within your current company is often easier and quicker than finding an opportunity at a new company. However, if your current company is not a good fit or if there are no growth opportunities, find a new job. Just like there are other fish in the sea, there are other jobs out there.
If you decide it is time to find a new job, use all tools at your disposal. For example, network, brand yourself, use a recruiter, and/or work with an executive search firm.
A word of caution – find a new job before you quit your current job. Finding a job can take time.
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Network, network, network
I recently wrote about the importance of networking and quoted Kathryn Minshew, founder and CEO of The Muse and The Daily Muse. who offered this sage advice: “Network Your Face Off.”
Why network? A recent study found that a 50 percent increase in network size accompanies a 3.8 percent increase in salary with respect to the average. Studies have also found that the majority of jobs (between 49 percent and 80 percent) are landed through networking. Networking also brings opportunities that benefit and feed your career, professional development, and personal interests. What’s more, networks make you happier and smarter.
Brand yourself
Like it or not, you are a brand. First impressions are no longer face to face. Rather, first impressions are now comprised of information which can be gathered via a quick search of the Internet. A first impression can be, for example, inclusive of your LinkedIn and Facebook pages, your personal blog, your Instagram page, your Twitter account, your Klout score, your pins on Pinterest, and anything else that may have made itself onto the Internet. Because of this, that 7 seconds you used to have to make a first impression when you enter the room is gone – chances are that the first impression was made long before you arrived. The reality is that when you walk into that room you are likely being evaluated against the first impression that was made prior to your arrival.
If you want to be successful you need to take steps to build and enhance your brand.
Work for someone smart
Dara Khosrowshahi, CEO, Expedia, Inc., believes that there is one constant: great, smart people stay great and smart. Because of this he recommends “find[ing] the smartest and most competent person around you and work[ing] for that person. It doesn’t matter if the move is lateral, down or up. Just get yourself working for that great person. Don’t ask for much; just work your ass off.” Why? Khosrowshahi points out that by doing this you will learn a lot, be challenged, and you will grow both as a person and as a professional. Moreover, “smart people tend to get promoted. When they get promoted, you’ll tend to follow them as they rise in the ranks (assuming you’ve done a great job).”
Optimize for the next 1 to 2 years
Don’t get hung up on mapping out a five or 10 year career plan. Instead, optimize for the next one to two years. Khosrowshahi, again, offers words of wisdom: “Look for the right opportunities, stay flexible, have some idea of what direction you are headed in, but don’t lock into a long-term direction because chances are that the world will change up on you.”
Get active
Exercise not only improves your health, but research has also found that a regular exercise routine can make you happier, smarter, and more energetic.
And interested in a leadership position? The Wall Street Journal reported that data compiled by Center for Creative Leadership found that “Executives with larger waistlines and higher body-mass-index readings tend to be perceived as less effective in the workplace, both in performance and interpersonal relationships.”
Try something new
Not only is the world always changing, but there is also a big bog world out there – a world full of opportunity. Look at the technology used by your colleagues and your competitors. Is there something they are using that you aren’t? LinkedIn or Twitter for example. What about something new and exciting outside of the office? Is it time to give skydiving a try?
Trying something new requires courage. You will find that courage begets courage. You may also find something new you enjoy.
Work-life balance
Research by the Families and Work Institute found that 55 percent of respondents reported feeling overwhelmed with the sheer amount of stuff on their plate. A survey conducted by Monster found that 80 percent of respondents are not happy with their work-life balance.
Are you happy with your work-life balance? If you are not, take stock of what is on your plate. Write a list of your priorities. What can you eliminate, shift, or even outsource to find better balance?
Take a vacation
57 percent of American’s don’t take their vacation time. Each year there are 175 million vacation days which American workers are entitled to which are not taken.
Taking time off is important to both your mental and physical health. Taking time off is also has a positive impact on work performance and productivity. For example, a 2011 Harvard Medical School study found that sleep deprivation costs American companies $63.2 billion a year in lost productivity. Ernst & Young offers another example. In 2006 the company conducted an internal study of its employees and found that for each additional 10 hours of vacation employees took, their year-end performance ratings from supervisors (on a scale of one to five) improved by 8 percent. What’s more – retention rates were significantly higher among vacationers.
by Fronetics | Dec 2, 2013 | Blog, Marketing, Social Media, Strategy
Not too long ago I did not use Twitter and I relished being able to say that I had never sent a Tweet. I believed Twitter was not applicable to me – I don’t follow celebrity gossip and whereabouts, I don’t like the idea of sharing my personal thoughts and experiences with 232 million strangers, and I have yet to take a “selfie” (much less share it with said 232 million strangers). In short, I didn’t use Twitter because I did not understand Twitter and I had no idea of its value. When I finally decided to remove my head from the sand and take stock of Twitter I was blown away not only by what Twitter really is, but also by my ignorance. Using Twitter for business is essential. If you and your business have not yet taken the plunge into the Twitter pool it is time to grab your trunks and jump.
A 2013 study conducted by the Center for Marketing Research at the University of Dartmouth found that 77 percent of Fortune 500 companies have an active corporate blog. The study also found that rank influences Twitter use – 43 percent of the Twitter accounts are held by companies in the top 200 on the list as compared with the bottom 200 which hold 43 percent of the Twitter accounts. Similarly, 67 percent of the Inc. 500 use Twitter. Looking at small businesses, in 2013 Constant Contact reported that 25 percent of small businesses use Twitter – up from only 7 percent last year.
Why is it important to know who is using Twitter? Because those who are using Twitter are more likely to gain customers than those who don’t. A survey conducted by Market Probe International found that 72 percent of those who follow a business on Twitter are more likely to make a purchase from that business and that 82 percent of followers are more likely to recommend a product or service to friends and family. The survey also found that 85 percent of respondents reported feeling a closer connection to a small business if they follow them on Twitter.
In addition to demand generation, the following are reasons why you and your business should use Twitter:
- Increase market intelligence
- Drive traffic to your website
- Monitor your business and your brand
- Connect with customers
- Manage risk
- Share information
Still skeptical?
SJF Material Handling Equipment is the single largest source for new, used and refurbished material handling equipment in the US. The company has built an extensive and successful social media network – one which uses Twitter – with the objective of increasing sales. The company has 55,797 followers on Twitter (and is gaining 200 to 400 followers each week). Stafford Sterner, President of SJF, says that Twitter enables the company to cover more ground and attract customers from unexpected and often unrelated circles.
Another example is the battle for customers between AT&T and T-Mobile that played out on Twitter. The throw down began when Jay Rooney Tweeted that he was considering a switch from AT&T to T-Mobile.
What occurred next was an all-out battle between AT&T and T-Mobile for Jay Rooney (and other customers) – both companies took to Twitter to try to convince Rooney that their company and service is the best. Rooney does a great job of summarizing the exchange:
The battle for Rooney intensifies and T-Mobile’s Chief Executive John Legere jumps in the fray:
Impressed, Jay Rooney decides to make the jump to T-Mobile. What’s more, the conversation caught the attention of many others. In the end, the exchange netted customers for T-Mobile.
(For more on the exchange, check out ZDNet’s article on battle between AT&T and T-Mobile.)
Ready to take the plunge? Social Media Examiner has a great how to article on how to use Twitter for business and for marketing.
by Fronetics | Nov 25, 2013 | Blog, Marketing, Social Media, Strategy, Talent
First impressions are no longer face to face. Rather, a first impression is now comprised of information which can be gathered via a quick search of the Internet. A first impression can be, for example, inclusive of your LinkedIn and Facebook pages, your personal blog, your Instagram page, your Twitter account, your Klout score, your pins on Pinterest, and anything else that may have made itself onto the Internet. Because of this, that 7 seconds you used to have to make a first impression when you enter the room is gone – chances are that the first impression was made long before you arrived. The reality is that when you walk into that room you are likely being evaluated against the first impression that was made prior to your arrival.
In today’s world you are a brand. Like it or not, if you want to be successful you need to not only recognize this reality, but you also need to take steps to build and enhance your brand. Here is how to brand yourself.
1. Define your brand
In short, a brand is a story. What is your story? Take the time to sit down and look at where you have been and where you are. Where you want to be? What is your skill set? What experiences do you have? How are you unique? Take all of this information and knowledge and define your brand – define your story. Be clear, be concise, and be direct. If you can’t define you as a brand in a sentence or two, you have lost an opportunity.
2. Take stock
What information is “out there”? Start by making a list of all the social media accounts you have – even if you no longer actively use them
Next, Google yourself. What do you find? As G.I. Joe says, “Knowing is half the battle.”
3. Define a strategy
At this point you have a brand and you know what information about your brand is publicly available. Is the information enhancing or hurting your brand? What steps can you take to strengthen your brand? For example, should you adjust your privacy settings on some of your accounts so that personal information and exploits are not available for all to see? Does your LinkedIn page need to be updated? If you don’t take the time to define your strategy you will not be able to execute it effectively.
4. Take action
Frank Cavallaro recently wrote about moving from strategy to execution. He wrote: “Strategy is about making choices. Execution is about getting down and dirty so that those choices can produce results.” Don’t stop at creating the strategy – execute. And remember, the Internet is not static. What information about you has been added? Furthermore, it is important to periodically look at your brand. Is it still representative of where are and where you want to be? If not, take the time to re-brand yourself.
When you take the time to brand yourself you have the opportunity to define that first impression.
