Video: 4 Ways Social Listening Can Boost SEO

by Fronetics | May 22, 2019 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain

Social listening describes the process of scanning online platforms to find the sentiment around your brand. Here are 4 ways that social listening can boost SEO.

Highlights:

Social listening describes the process of scanning social media platforms, blogs, news websites and other digital forums to find the mention of any keywords.
Regularly monitoring the sentiment around your brand through social listening can help prevent a problem before it blows up.
Track your organic brand mentions and use that information to create a strategy about how to grow brand awareness.

Video transcript:

This is Elizabeth Hines. I’m the Creative Director at Fronetics, and today we’re talking about four ways social listening can boost your SEO.

Social listening describes the process of scanning social media platforms, blogs, news websites and other digital forums to find the mention of any keywords. In particular the name of your company or your CEO for example, to figure out the general sentiment around your company and your people. We used to use social listening mainly for social media marketing, but it can also be a really effective search engine optimization tool if you do it properly. So here are four ways social listening can boost your SEO.

1. Learn if your backlinks are coming from spammy websites

Backlinks from spammy or untrustworthy websites can negatively impact your search ranking. So a Google executive recently noted that this is just a normal part of being on the web and really you shouldn’t worry that much about it. But the one exception would be if there’s some kind of dedicated activity from a competitor, for example, buying up a lot of links and trying to ruin your search ranking. In this instance you should consider disavowing them and using social listening to figure that out.

2. Find guest blogging opportunities

One of the greatest benefits of social media is the opportunity to network with your industry peers and social influencers. Building relationships with reputable businesses and people could be a gateway to guest blogging, which is one of the most sound and effective ways to build your reputation with search engines, not to mention the people that follow those peer sites and influencers.

3. Monitor your brands reputation

Mistakes happen and even companies with the best intentions will sometimes suffer from a social media crisis. So regularly monitoring the sentiment around your brand through social listening can help prevent a problem before it blows up, goes viral or at least is big enough for Google’s algorithm to down rank you for providing a poor user experience.

4. Grow brand mentions

Now a lot of people will tell you to use social listening to find linkless backlinks, which are websites that mention your content but don’t provide a hyperlink to your site. Then you should reach out to those people and see if they’ll add that link in. But in my opinion, this is an enormous waste of time. We’re seeing that linkless backlinks are becoming equally as important as regular backlinks for search engine optimization. So instead, I encourage you to use that time and energy to track your organic brand mentions and use that information to create a strategy about how to grow more. For example did you say something on Reddit that got lots of attention? Well, you should do more of that.

For more tips like these, check out our blog at fronetics.com.

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5 Secrets to Creating Infographics that Will Wow Supply Chain Buyers

by Fronetics | Oct 2, 2018 | Blog, Content Marketing, Leadership, Manufacturing & Distribution, Marketing, Strategy, Supply Chain

Infographics are a content powerhouse, but creating them isn’t always easy. These five tips will help you make the most of this format.

Infographics can be one of the most effective content mediums. We know that digital natives, who make up the majority of B2B buyers today, prefer short-form, highly visual content. So infographics make a lot of sense when it comes to speaking their language.

[bctt tweet=”Infographics can be one of the most effective content mediums. We know that digital natives, who make up the majority of B2B buyers today, prefer short-form, highly visual content. ” username=”Fronetics”]

Infographics are also prime candidates for reposts on social media. But, if you’ve ever tried to create one yourself, you know making an effective infographic is a lot harder than it sounds.

It might seem daunting at first, but these five tips will go a long way to help you in creating infographics that are effective in engaging supply chain buyers.

5 tips for creating infographics that engage supply chain buyers

1. It’s all about the title

Well, maybe not all, but your title does matter a lot. When it comes to infographics, your audience will definitely be judging a book by its cover. This means that your title should be accurate, short (70 characters or less), descriptive, and engaging. This is how your audience will decide whether they’ll click and read.

2. Colors matter

You’d be surprised by how much people are influenced by color in their content choices. The color scheme you choose should make your readers feel comfortable and should be visually appealing. This generally means sticking to two main colors and using no more than four colors. Use clear, bold colors for your main colors, and subtle, warm tones for complimentary colors.

3. Bump up your SEO

There aren’t a lot of downsides to infographics, but, unfortunately, there is one: publishing them on your blog doesn’t do much for your SEO, since text in infographics is contained in the image and isn’t recognized by search bots. But there’s an easy way around this: Include a transcript of your text with your graphic. I recommend writing at least 350 words, in addition to the graphic, to boost SEO.

4. Keep it simple

There’s a reason that simplicity is king when it comes to graphic design online. Increasingly, designers and businesses are favoring clean, minimalistic layouts. This means few unnecessary elements and plenty of white space so as not to overwhelm readers and to convey information without unnecessary distractions.

5. Get interactive!

If you’ve mastered creating infographics and are feeling ambitious, try taking on the next big thing: interactive designs. This means your readers can engage with your content, whether by hovering over it, clicking on it, or even answering questions or taking a quiz.

There are a number of infographic-creation tools available on the internet these days. At Fronetics, we really like using Canva, which has plenty of templates that are easy to use and do a lot of the design work for you.

What are your tips for creating infographics?