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Infographic: 4 Building Blocks of an Effective Lead-Nurturing Campaign

Infographic: 4 Building Blocks of an Effective Lead-Nurturing Campaign

by | Jul 25, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain

Here are 4 components of an effective lead-nurturing campaign that will entice your potential customers and have them moving down the sales funnel.

Your content marketing objectives really come down to one basic goal: to generate a high number of quality leads. These leads will help drive tomorrow’s revenue and increase sales. In fact, 85% of B2B marketers say lead generation is their most important content marketing goal.

[bctt tweet=” 85% of B2B marketers say lead generation is their most important content marketing goal.” username=”Fronetics”]

As more and more buyers discover brands before they are ready to purchase, an essential function of any marketing department is lead nurturing. That is, moving leads through the sales funnel by leveraging what’s known about their needs and online behavior.

Marketo, a marketing software company, describes lead nurturing as being “personalized, adaptive, and able to listen and react to buyer behavior in real time.”

We know that marketers need to focus their lead nurturing strategy on multi-channel engagement. This includes utilizing email, social media, blogs, and video to interact with potential customers. A multi-channel lead nurturing strategy is essential for companies looking to optimize their user experience and bring in high-quality leads.

With so many variables contributing to a productive lead-generation campaign, it can be challenging to pinpoint what differentiates a successful campaign from a mediocre one.  Here are four tools that will help you deliver a series of targeted messages across multiple touch points and platforms to help solidify your lead-nurturing strategy and increase your quality leads.

4 building blocks of an effective lead-nurturing campaign

4 Building Blocks of an Effective Lead-Nurturing Campaign

(Made with Canva)

Takeaway

Successful lead nurturing is really about utilizing all the tools at your disposal to meaningfully connect with your leads in order to build trust and establish credibility. Using these four key points, marketers can start building on their lead-generation efforts as they guide potential customers on their journey to becoming a client.

And don’t forget: Asking for the right information is key! If you want to nurture high-quality leads, you need to make sure you’re capturing relevant, helpful information along the sales journey.

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effective content strategy

Video: 6 Marketing Tasks to Outsource

Video: 6 Marketing Tasks to Outsource

by | May 7, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain

Focus on what you do best — and save time and money — by parceling off these 6 marketing tasks to outsource.

If you’re anything like me, you’re busy — not-enough-hours-in-the-day busy. We find that supply chain and logistics marketers are some of the most overworked professionals in the industry. One person (or a very small team) is often responsible for all marketing and sales efforts for an organization. So I want to let you in on a little secret: Outsourcing is your solution to being too busy.

[bctt tweet=”Outsourcing marketing tasks allows you to focus on insourcing your core competencies.” username=”Fronetics”]

Outsourcing marketing tasks allows you to focus on insourcing your core competencies. In other words, you can start focusing on what you do best and delegate specified tasks to external experts.

The content marketing landscape is constantly changing. There are more and more marketing tasks to cover: social media, videos, blogs, emails, etc. How can you truly focus your attention on any one area when you have so many balls in the air?

Don’t work harder. Work smarter.

Outsourcing marketing gives you the opportunity to remove some of the time-consuming and laborious tasks from your desk, so you can get back to the core of your marketing efforts.

That doesn’t mean you have to outsource all your marketing tasks, or even half of them. Choosing several areas beyond your staff’s expertise, or tasks that are particularly tedious, can help you improve your marketing efforts and take stress off an overworked internal team.

Here are six areas you should consider outsourcing.

Video: 6 marketing tasks to outsource

Final thoughts

Finding the right partner is key when you choose to outsource marketing tasks. You have to trust the people to whom you are delegating tasks, so that you know the work is getting done the way you want while you focus your attention on other tasks.

The right partner will work with you to develop a strategy that closely aligns with your business goals. Your partner can even execute the strategy for you and provide regular updates on how it’s working. This kind of results-driven approach will ensure you’re stretching your marketing dollars to the fullest extent and getting the kind of results that will grow your bottom line.

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effective content strategy