by Fronetics | Jan 8, 2015 | Blog, Leadership, Logistics, Strategy, Supply Chain
Social media is driving a business revolution. Companies within the logistics and supply chain industries are beginning to take part in the revolution. Companies within the logistics and supply chain industry are adopting social media as a business strategy – and reaping positive results.
In December 2014 Fronetics Strategic Advisors conducted a survey to learn which industry blog is your favorite. The results are in.
The number one blog within the logistics and supply chain industries is: Cerasis
As a third party logistics company, the Cerasis mission is to decrease freight management inefficiencies and to provide maximum hard and soft cost savings for our customers in the process of shipping LTL (less than truckload) or truckload freight and small package freight by providing logistics solutions through our powerful and proprietary web-based proprietary transportation management system, the Cerasis Rater, and integrated managed transportation services.
The Cerasis blog is a wealth of information for those within the supply chain and logistics industries. The blog covers industry trends, educates, explains rules and regulations, busts myths, and has awesome infographics.
Other valued industry blogs include:
![The Santa Supply Chain [Infographic]](https://www.fronetics.com/wp-content/uploads/2024/10/Santa-Supply-Chain-Infographic-799x675.png)
by Fronetics | Dec 2, 2014 | Blog, Logistics, Strategy, Supply Chain, Transportation & Trucking
“Gartner likes to publish the Top 25 Supply Chains every year. Unfortunately, there’s one supply chain the esteemed analyst firm continues to overlook. And it just so happens to be the greatest supply chain success story of all time. I’m talking about The Santa Claus Supply Chain.”
Richard Howell’s 2011 article proposing that Santa’s Supply Chain is superior to those on Gartner’s list leaves little room for argument. Let’s be honest, is there another supply chain that can (using just one sleigh) deliver orders to 822 homes per second and has a:
- Committed workforce with a 0% turnover rate (Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, and Blitzen are loyal and long-serving);
- 100% order rating; and
- 100% on-time delivery?
I think not.
Check out Howell’s article for more interesting facts, and our Santa Supply Chain infographic for holiday fun.
by Fronetics | Dec 2, 2014 | Blog, Logistics, Strategy, Supply Chain, Transportation & Trucking
“Gartner likes to publish the Top 25 Supply Chains every year. Unfortunately, there’s one supply chain the esteemed analyst firm continues to overlook. And it just so happens to be the greatest supply chain success story of all time. I’m talking about The Santa Claus Supply Chain.”
Richard Howell’s 2011 article proposing that Santa’s Supply Chain is superior to those on Gartner’s list leaves little room for argument. Let’s be honest, is there another supply chain that can (using just one sleigh) deliver orders to 822 homes per second and has a:
- Committed workforce with a 0% turnover rate (Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, and Blitzen are loyal and long-serving);
- 100% order rating; and
- 100% on-time delivery?
I think not.
Check out Howell’s article for more interesting facts, and our Santa Supply Chain infographic for holiday fun.
by Fronetics | Nov 18, 2014 | Blog, Logistics, Marketing
Cerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management. In 2012 the company decided to move from a traditional approach to marketing (ads in print publications and a heavy reliance on referrals) to a digital strategy – inbound marketing.
Within 25 months:
- Visits to the Cerasis website increased by 1,141%;
- Visits to the company blog increased from zero to 46,404;
- Traffic driven by social media increased by 376,150%;
- Organic traffic increased by 4,066%.
Moreover, Cerasis gained 715 leads. Fourteen percent of these leads converted to customers. The 98 new customers Cerasis gained through their inbound marketing efforts generated a 14% increase in revenue.
To learn more about Cerasis’ approach to inbound marketing and for more results, download the case study: 3PL company Cerasis acquires 98 customers through inbound marketing.
by Fronetics | Nov 18, 2014 | Blog, Logistics, Marketing
Cerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management. In 2012 the company decided to move from a traditional approach to marketing (ads in print publications and a heavy reliance on referrals) to a digital strategy – inbound marketing.
Within 25 months:
- Visits to the Cerasis website increased by 1,141%;
- Visits to the company blog increased from zero to 46,404;
- Traffic driven by social media increased by 376,150%;
- Organic traffic increased by 4,066%.
Moreover, Cerasis gained 715 leads. Fourteen percent of these leads converted to customers. The 98 new customers Cerasis gained through their inbound marketing efforts generated a 14% increase in revenue.
To learn more about Cerasis’ approach to inbound marketing and for more results, download the case study: 3PL company Cerasis acquires 98 customers through inbound marketing.
