Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers have seen the benefits (and successes) of content marketing. It is the most cost-effective method to earn leads and sales. Why? Because content marketing focuses on the way B2B byers are making purchases,
Looking at Tesla’s suppy chain issues, here are the biggest takeaways so you don’t have to repeat their mistakes. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Back in 2016, we posted about Tesla’s ambitious plan to ramp up production of its consumer-grade
With a high correlation between publishing frequency and web traffic and leads, you need to publish blog content more often to boost lead generation efforts. Here are Fronetics, most of our clients are sales-driven. If a client’s business goals include earning leads, we are sure to align the client’s content strategy with that objective. One
The FMCSA is not certifying ELD vendors’ products, which means carriers must ensure devices meet the organization’s technical specifications. On December 18, new electronic logging device (ELD) regulations went into effect for commercial vehicle fleets across the U.S. The ELD mandate has caused major waves in the transportation industry. But it has the potential to rock
Resumes are hard. Always have been, always will be. It’s hard to write and talk about yourself. It’s even harder to boil years – or even decades – of experience and accomplishments into a few short pages of text and visuals. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm
Email is one of the most utilized tools in your marketing toolbox, but marketers need to continuously develop their email practices to keep up with the rapidly changing interests of audiences. Email marketing is a powerful tool for growing and developing your business. You probably get hundreds of marketing emails from all kinds of companies you
Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers are increasingly seeing the value of content marketing. It is the most cost-effective method to earn leads and sales because it takes into account the way modern B2B buyers are making purchasing decisions
Making the shift from doing to leading can be challenging for any supervisor, but great leaders need to master the skill of delegating. Delegating is a true skill set. Some leaders find it very difficult to let go of the control over daily tasks. They spend their time focusing on mundane details, instead of passing
More and more companies are leveraging digital technologies to keep extra tabs on their employees, both in the office and at home. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. As part of our efforts to chronicle the ways the workplace is
It’s time for retailers to cut their dependence on holiday season shopping, and take advantage of opportunities to generate demand over a more sustained period of time. When was the last time you stood in a pre-dawn line at a Black Friday doorbuster sale? If it was within the past years, you’re actually part of
Employees are much more than people you employ — they can be your best brand ambassadors. There are many benefits to having employee brand ambassadors, and one of the biggest is the rise in peer influence in B2B buying. But the benefits don’t stop there. There are the increased social media reach, growth in brand
Tracking these logistics metrics can help you identify and tackle issues in your warehouse before they become a problem. This guest post comes to us from Demetra Mallios at Catch-Up Logistics, a full-service provider of ambient and temperature-controlled food-grade distribution and warehousing services. The supply chain plays an integral part in maintaining a well-functioning organization.
