![Why you need to understand what B2B buyers think about content [Infographic]](https://www.fronetics.com/wp-content/uploads/2024/10/content-B2B-buyers-643x675.png)
by Fronetics | Jan 27, 2015 | Blog, Content Marketing, Marketing
If you want to attract B2B buyers with content, you need to understand what B2B buyers think about content.
93% of B2B companies use content marketing. If you want your content marketing efforts to be effective you need to understand why B2B buyers consume and value content. When you understand what B2B buyers think about content you can create and distribute the right content – content that will help you grow your business by driving profitable customer action.
The CMO Council, Content ROI Center, and Netline conducted a survey of 352 senior-level B2B buyers, influencers, and decision makers with the objective of determining content’s role in influencing B2B buyers in the purchase process.
Why do B2B buyers consume content?
B2B buyers turn to content for a number of reasons including to:
- Learn about new market developments and industry practices;
- Discover new solutions to address a specific problem;
- Address a project or a program being undertaken by their company.
Why do B2B buyers value content?
B2B buyers value content because it:
- Keeps them current on new techniques;
- Provides strategic insights and shapes their purchase specifications;
- Educates them about industry issues, problems, and challenges.
Source: CMO Council
Understanding what B2B buyers think about content and why they use content will enable you to create, curate, and distribute content that speaks to B2B buyers and attracts new customers and engages current customers.
If you consistently create, curate, and distribute content that B2B buyers find valuable, you will realize results.
by Fronetics | Dec 30, 2014 | Blog, Logistics, Manufacturing & Distribution, Marketing, Social Media, Strategy, Supply Chain
I wrote a guest blog for freight logistics company Cerasis in October which discussed how companies within the manufacturing, supply chain, logistics, and industrial industries can increase their B2B visibility on LinkedIn.
The catalyst for writing the blog were results from a recent survey focused on the supply chain and logistics industry. 58% of respondents rated LinkedIn as “very impactful,” and 37% rated LinkedIn as “somewhat impactful.” At the same time, respondents reported challenges associated with strategy (33%) and a lack of understanding about the application of social media (24%).
Leveraging LinkedIn
There are over 3 million LinkedIn company pages. Being present on LinkedIn is critical, but is not enough. To maximize your LinkedIn presence you need to take steps to increase your B2B visibility. Here’s how:
-
Create a compelling company page
Your company page is an extension of your company. Make sure that the page is compelling, informative, and presents your company as a leader within the industry.
-
Be active
In addition to keeping your company page up-to-date, you need to be active on LinkedIn on a daily basis. LinkedIn groups are great. Actively participating in LinkedIn groups will allow your company to: 1) gain business and market intelligence; 2) introduce you to new, interesting, and relevant topics; 3) help you increase brand awareness; and 4) position your company as an industry leader.
-
Distribute content
If you want your content to be seen you need to get it out there; you need to distribute your content. Distribute your content and curated content via your company page and (when relevant) within the LinkedIn groups to which you belong.
-
Employee engagement
Your employees are your brand ambassadors. Empower your employees to be active within LinkedIn groups as representatives of your company. Encourage employees to share your content and industry content with their connections. Additionally, encourage employees to share open positions with their LinkedIn connections, and to identify great talent within their network.
-
Prospect for leads
LinkedIn is an effective prospecting tool. Use LinkedIn to prospect for leads and to build your sales pipeline.
-
Optimize your profile
Every employee is a reflection of the company. Encourage employees to optimize their personal LinkedIn profiles.
-
Don’t be annoying
You will fail if you take a “me, me, me attitude.” Constantly self-promoting is bad for business.
If your company is not using LinkedIn you are missing out on opportunities and revenue.
by Fronetics | Dec 30, 2014 | Blog, Logistics, Manufacturing & Distribution, Marketing, Social Media, Strategy, Supply Chain
I wrote a guest blog for freight logistics company Cerasis in October which discussed how companies within the manufacturing, supply chain, logistics, and industrial industries can increase their B2B visibility on LinkedIn.
The catalyst for writing the blog were results from a recent survey focused on the supply chain and logistics industry. 58% of respondents rated LinkedIn as “very impactful,” and 37% rated LinkedIn as “somewhat impactful.” At the same time, respondents reported challenges associated with strategy (33%) and a lack of understanding about the application of social media (24%).
Leveraging LinkedIn
There are over 3 million LinkedIn company pages. Being present on LinkedIn is critical, but is not enough. To maximize your LinkedIn presence you need to take steps to increase your B2B visibility. Here’s how:
-
Create a compelling company page
Your company page is an extension of your company. Make sure that the page is compelling, informative, and presents your company as a leader within the industry.
-
Be active
In addition to keeping your company page up-to-date, you need to be active on LinkedIn on a daily basis. LinkedIn groups are great. Actively participating in LinkedIn groups will allow your company to: 1) gain business and market intelligence; 2) introduce you to new, interesting, and relevant topics; 3) help you increase brand awareness; and 4) position your company as an industry leader.
-
Distribute content
If you want your content to be seen you need to get it out there; you need to distribute your content. Distribute your content and curated content via your company page and (when relevant) within the LinkedIn groups to which you belong.
-
Employee engagement
Your employees are your brand ambassadors. Empower your employees to be active within LinkedIn groups as representatives of your company. Encourage employees to share your content and industry content with their connections. Additionally, encourage employees to share open positions with their LinkedIn connections, and to identify great talent within their network.
-
Prospect for leads
LinkedIn is an effective prospecting tool. Use LinkedIn to prospect for leads and to build your sales pipeline.
-
Optimize your profile
Every employee is a reflection of the company. Encourage employees to optimize their personal LinkedIn profiles.
-
Don’t be annoying
You will fail if you take a “me, me, me attitude.” Constantly self-promoting is bad for business.
If your company is not using LinkedIn you are missing out on opportunities and revenue.
by Fronetics | Dec 18, 2014 | Blog, Marketing, Social Media, Strategy
Oktopost, a social media marketing platform, analyzed over 100,000 posts on four different social networks (LinkedIn, Twitter, Facebook, and Google+) and found that LinkedIn is the most effective social network for B2B.
Oktopost found that more than 80% of B2B leads were generated through LinkedIn. Lead generation through other social networks paled in comparison:
- Twitter: 12.73%
- Facebook: 6.73%
- Google+: 0.21%
We’ve put together an infographic that outlines four things you need to know about LinkedIn and lead generation.
by Fronetics | Dec 18, 2014 | Blog, Marketing, Social Media, Strategy
Oktopost, a social media marketing platform, analyzed over 100,000 posts on four different social networks (LinkedIn, Twitter, Facebook, and Google+) and found that LinkedIn is the most effective social network for B2B.
Oktopost found that more than 80% of B2B leads were generated through LinkedIn. Lead generation through other social networks paled in comparison:
- Twitter: 12.73%
- Facebook: 6.73%
- Google+: 0.21%
We’ve put together an infographic that outlines four things you need to know about LinkedIn and lead generation.
