by Fronetics | Jan 24, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Strategy, Supply Chain
Companies in the supply chain and logistics industries should take note of these top social media trends in 2018.
While we don’t know what 2018 has in store for companies in the supply chain and logistics industries, we do know change is coming. That is true not only in terms of the economy and your business, but also for the marketing tools you use. Of course, ever-evolving social media platforms are an important part of that.
We already know that Facebook News Feed will be making some big changes this year. What other platforms or types of media will be hot? What will your industry peers and competitors be trying in 2018? As we dive into the new year, it’s important to be aware of the social media trends that will dominate the next 12 months so you can incorporate them where you are able.
As always, good content will be as important as ever. With over one million new-data-producing social media users each day, high-quality content is the only way to stand out from the masses. But we also think you should pay attention to a few social media trends that we have highlighted in the following video. We’re certainly planning to adjust our strategy and those of our clients to consider these things.
As you start to strategize for 2018, and beyond, be sure to consider these social media trends in your content marketing plans.
Top social media trends for 2018
Make sure to follow our blog for our monthly social media news posts to stay updated on the latest platform updates. And feel free to reach out to us with questions or if you would like to see a certain social media trend covered on our blog.
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by Fronetics | Jan 22, 2018 | Blog, Content Marketing, Marketing
Automation is an excellent tool for marketers, but keep these things in mind when incorporating automation in email marketing.
I recently wrote about a new marketing trend all supply chain marketers should be paying attention to: marketing automation. One area where marketing automation can be particularly helpful is in email marketing.
Marketing automation software can improve your lead-nurturing process and make you more efficient. It can help you provide more personalized experiences for your prospects through email. It can also save you a significant amount of time, as you won’t have to create individual emails each time a particular prospect takes a particular action.
But be wary. Not everything can, or should, be automated or scheduled in advance. As you begin to incorporate automation in email marketing, here are 5 tips to get you started.
5 tips for using automation in email marketing
1) Segment your email list.
Email list segmentation allows you to customize your subscribers’ experiences by only sending emails to certain people based on different criteria. There are millions of ways to segment your list: when someone joined the list, what emails they’ve opened, their demographics, etc. This way, you can provide the most relevant communication to your prospects, keeping them invested — and keeping you out of their spam folder.
2) Timing is everything.
What you might notice is that segments of your list respond more positively at different times. Automation software allows you to take advantage of that, automating email blasts to correspond with the preferences of your subscribers.
3) Text is your friend.
It’s a sad fact that all that time you spend creating beautifully designed images to accompany your email content is wasted. Most of your subscribers will be using email programs that block out additional images. Focus on providing the most relevant, quality content instead.
4) Narrow down your list.
It might seem great to have a large subscriber list. But it’s the number active subscribers, rather than the total number of subscribers, that matters. Refining your email list should, therefore, be an ongoing process. Good news: It’s a task you can automate.
For example, send a “break up” email to members of your list that haven’t opened your emails in a while. If they don’t reply or open it, it’s safe to remove them from the list. It’s also important to make it easy for subscribers to opt out at any time.
5) Keep your finger on the pulse.
This is all about asking your subscribers what they want. It may seem obvious, but this all-important step is often overlooked. As soon as a new subscriber joins your list, they should be receiving an email asking them why they signed up for your email list. If you pay attention to the answer, you’ll now how to segment the new subscriber, which in turns ensures that they get the most individual experience, and cultivates a lasting relationship.
How do you use automation in email marketing?
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