by Jennifer Hart Yim | Apr 25, 2019 | Blog, Supply Chain, Talent
New research backs up what we already know: the supply chain economy is a hotbed of innovation, and that opens up immense professional opportunities.
Highlights:
- New research assigns some numbers to two facts that every Supply Chain professional knows: the sector is full of opportunity for professionals and it is a hotbed for innovation.
- Supply Chain industry innovations have a tendency to reverberate and cascade throughout the wider economy as they filter from suppliers, to the companies they supply, and finally to the consumer.
- People who are able to harness and drive supply chain innovation have some of the brightest job prospects in tomorrow’s economy.
This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement.
A new Harvard Business Review article lays out some striking research out of MIT about the role of Supply Chain Management within the broader economy. Written by Mercedes Delgado and Karen Mills, the study seeks to better define what constitutes the “Supply Chain” part of the economy, and what doesn’t. The goal? To better define Supply Chain Management’s place in the broader economy, and the role it plays in terms of innovation.
The researchers define “Supply Chain” industries as any industries that sell upstream to businesses and government entities. It excludes industries selling direct to consumer (B2C). It’s a bit of a curious definition – what about the B2C companies with strong supply chain and distribution networks? – but we’ll roll with it.
In short, the research assigns some numbers to two facts that every Supply Chain professional knows: the sector is full of opportunity for professionals. It’s also a hotbed for innovation which has a tendency to filter into other sectors of the economy.
The MIT researchers studied the historical role that these Supply Chain companies have played in American innovation. For example, Intel’s semiconductors and Microsoft’s enterprise software are innovations with their roots in the supply chain – supplying to companies – that are almost unparalleled in terms of their downstream effect on the overall economy, as well as the daily experience of the average person.
The researchers make an interesting point: compared to “B2C” industries, Supply Chain industry innovations have a tendency to reverberate and cascade throughout the wider economy as they filter from suppliers, to the companies they supply, and finally to the consumer. Technologies like cloud computing –which is now sold to 90% of industries – have their roots in the Supply Chain, which helps them diffuse across industries as they spread downstream and become integral to the economy. In Delgado and Mills’ estimation, this “trickling down” gives these innovations a multiplying effect that isn’t found in more consumer-facing industries.
Put aside the fact that the most successful consumer-facing companies of the past several decades have been tremendously innovative (Apple and Amazon, for example) – in part because of their Supply Chain practices – and it’s an intriguing idea. The fact is, Supply Chain management drives innovation, and the people who drive that innovation have some of the brightest job prospects out of anyone in the economy.
People in Supply Chain are more likely to be in STEM (Science, Technology, Engineering and Math) than the wider economy. They’re also better compensated – perhaps as an indirect result of their contributions to innovation.
Here are a few of the most interesting – and exciting – top-level stats from the research:
- In the U.S. – which the study examined – 44 million jobs are in Supply Chain, or 37% of the overall economy.
- The average wage of Supply Chain-related jobs was much higher than average, at $61,700 – compared to $39,200 for non-Supply Chain jobs.
- 4% of Supply Chain jobs were STEM-related jobs – considered a predictor of innovation – compared to only 2.1% of non-Supply Chain jobs.
- 6% of new patents in the U.S. evolve from the Supply Chain sector.
The researchers chart another interesting distinction and trend, towards the importance of Supply Chain Services from traditional manufacturing. Supply Chain services jobs – including logistics, engineering, cloud computing, and others – have grown massively to encompass 80% of jobs in the sector, but most still consider Supply Chain to mean traditional manufacturing jobs such as metal stamping or injection molding operators.
Supply Chain Services workers have the highest STEM intensity out of everyone in the economy (19%), which also coincides with the highest wages ($80,800 a year, on average). This tracks with a trend in the wider economy towards services and away from traditional manufacturing, and shows what we know to be the case: despite panic about automation, Supply Chain professionals who can innovate are in very high demand.
Whether you agree or disagree with Mills and Delgado’s definitions and findings, it’s clear to anyone paying attention that the Supply Chain is a force-multiplier for innovation to the economy. It’s truer now than it’s ever been, and people who are able to harness and drive that innovation have some of the brightest job prospects in tomorrow’s economy.
Do you agree with the authors’ definition of Supply Chain? Is it too broad, not broad enough, or is it right on the money? We’re curious to hear anything else you might have to add about the importance of Supply Chain for innovation in the wider economy!
In the meantime, we encourage everyone to check out the HBR article as well as the authors’ original study, which has some fascinating insights about the role Supply Chains play in innovation.
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by Fronetics | Jun 28, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in social media news June 2018: Instagram released ranking criteria for its algorithm, Apple expands advertising businesses with a new network for apps, and Facebook is cracking down on new requirements for custom target audiences.
Summer is in full swing, and so are the most popular social media platforms. Facebook, Instagram, Snapchat, and even Apple are rolling out updates to make their platforms more user- and, more importantly, business-friendly. After a rocky spring with the Facebook scandal, social media apps are working overtime to make their relationships with businesses more transparent and overall user experiences more personalized.
[bctt tweet=”After a rocky spring with the Facebook scandal, social media apps are working overtime to make their relationships with businesses more transparent and overall user experiences more personalized.” username=”Fronetics”]
With transparency on the forefront, this month’s social media news is heavy with social media apps making updates that increase user privacy and subsequently, increase user engagement. Here’s what’s happening with your favorite platforms this month.
Here’s your social media news for June 2018.
Facebook enforces new requirements for custom target audiences
Facebook has released new requirements for advertisers creating custom audiences from user files. Advertisers will now have to identify where their audience’s information was obtained when they create new customer files. “Starting July 2, we will require advertisers to specify the origin of the audience’s information when a business uploads a new audience. When uploading a customer file, advertisers will need to indicate whether the information was collected directly from people, provided by partners, or a combination of the two,” writes Facebook. These new updates will help advertisers provide more transparency for users and increase advertising efficiency.
Google increases transparency over Google Ads
Google rolled out new settings to its ad features, making it clearer to users how Google Ads are customized specifically to them. Google is also sharing why users see certain ads by introducing “Why this ad?”, a new link that appears on ads. “The new Ad Settings and updates to Why this ad? provide you with more transparency and control over your Google ad experience than ever before. With these improvements, you can browse the web confidently knowing that you have the information and control to make Google work better for you.”
Instagram announces criteria for its algorithm
Instagram revealed the three most important factors that feed into its algorithm to determine which posts appear in a user’s feed. According to TechCrunch these factors include: interest, recency, and relationship. After ditching its ranking system in 2016 for an advanced algorithm, Instagram now says the new system has contributed to the platform’s soaring popularity, allowing users to see 90% of their friends’ posts.
Apple expands advertising business with new network for apps
Apple is looking to grow its advertising business by working with social media apps to distribute ads across their collective platforms. “Apple would share revenue with the apps displaying the ads, with the split varying from app to app,” MarketWatch shares on its website. Apple is hoping these partnerships will increase its advertising business by selling promotional ads in its App Store.
Facebook is expanding ads to include Marketplace
Facebook’s Marketplace is a part of Facebook that allows users to buy and sell products and recent updates allowed businesses to get in on the action. Facebook’s newest update allows businesses to purchase product ads that will appear in the Marketplace along with similar products and services. The ads have been tested among specific brands in the past few months and the results show increased purchases and year-over-year returns on ad spending. “Thread Wallets, an accessories company, generated more than 300 purchases while increasing its year-over-year return on ad spend by 41% after adding Marketplace as a placement for its conversions campaigns,” writes Facebook on its business site. In the coming weeks, advertisers targeting audiences in the U.S. and Canada can start using Marketplace ads.
Instagram introduces long-form video
Until now, all Instagram videos were limited to one minute, and Stories were limited to 15 seconds. But the Wall Street Journal reports that Instagram is looking to expand into long-form video, up to one hour in length. Though this hasn’t been confirmed by Instagram or Facebook, the WSJ writes the expansion will initially only be available in vertical video, meaning a video shot by a phone camera or on a computer, but eventually the app could include production videos and even programming.
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by Fronetics | Sep 26, 2017 | Blog, Current Events, Marketing, Social Media
Also in September 2017’s social media news: YouTube gets a new look, and LinkedIn adds a native advertising network.
With fall officially in swing, social media platforms have turned up the heat. During the month of September, Facebook has launched its original video content tab and begged music executives for the ability to download songs. YouTube reworked its mobile app and came out with a fresh, new design. LinkedIn introduced us to its new Audience Network. And Instagram just got easier to troll at work. Here’s this month’s social media news.
Facebook Watch Makes Its Appearance on Profiles
Facebook has officially rolled out its new Watch tab, which allows users to subscribe to original video content. The tab was available to a test audience in August, but is now open to all users in the U.S. on mobile, desktop and Facebook’s TV apps. Facebook is hoping to boost ad sales through the new content and create one more reason for people to continually check back in on their newsfeeds for content they can’t get anywhere else.
Apple Unveils iPhone X
On the heels of the iPhone 8 and iPhone 8 Plus release is the newest Apple must-have: the iPhone X. The X introduces a new wraparound screen and Apple’s cutting-edge technology, Face ID. Face ID is enabled by the TrueDepth camera and projects and analyzes more than 30,000 invisible dots to create a precise depth map of your face. This will allow users to access Apple Pay by simply looking into their screen. The phone also includes powerful new augmented reality features. At a press conference, the tech giant demonstrated high-fidelity visuals placed dynamically in the real world, viewable through the iPhone’s camera lens.
YouTube Unveils New Logo and Features on Mobile App
YouTube continues to evolve with its growing popularity. Recently, the video site came out with a sleek new design. The new logo and icon are cleaner, more flexible, and better designed for a multiscreen world. YouTube has also added speed up and slow down features to playback and the ability to browse new videos while viewing video content. YouTube is hoping these changes will continue to increase user engagement and usability.
Instagram Moving to Your Desktop
Instagram just launched instagram.com, allowing users to view Stories on their desktops. Soon, users will be able to create and post Stories to the website from their phones, as well. “Stories has quickly become an important part of the Instagram experience — over 250 million people use it every day to see what their friends are doing in the moment. Now we’re excited to bring stories to people who use Instagram on the web.”
LinkedIn Introduces New Audience Network
LinkedIn has launched its new LinkedIn Audience Network, “a native advertising network that enables you to reach even more professionals with your ads by placing your Sponsored Content on high-quality, third-party publishers across mobile and desktop.” The new network was created to help businesses increase their marketing footprint, cut budgets, and expand their content’s reach. LinkedIn assures marketers that it has “taken measures to ensure brand safety within [its] recently launched LinkedIn Audience Network,” such as vetting partner publishers to verify that they meet its advertising guidelines and regularly monitoring campaign activity on the network.
Twitter Adds Team Managements Feature
Now your colleagues can keep their Twitter passwords to themselves. The social media app just launched a new team management feature, called TweetDeck Teams, which allows multiple people to login to the same account without sharing passwords. The new feature divides users into three categories: owner, administrator, and contributor, and gives various levels of functionality to each category.
Facebook Artificial Intelligence Training Bots to Mimic Emotions
Facebook’s AI researchers are working to introduce the first robots that can replicate human emotion through subtle facial expressions. In newly released papers, the researchers discuss their overall success with their efforts and the affects this could have on videos in the future. These researchers are hoping the bots will one day improve the avatars in virtual reality.
Facebook Offers Hundreds of Millions for Music Rights
Facebook is offering up cash — and lots of it — to music producers and creators so users can legally include songs in videos they upload to the site. Reports indicate that Facebook has offered hundreds of millions of dollars to make the deal happen. Music owners have been negotiating with Facebook for months in search of a solution, and Facebook has promised to build a system to identify and tag music that infringes copyrights.
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by Fronetics | Jun 28, 2017 | Blog, Current Events, Marketing, Social Media
In June’s social media news, more social media platforms are making changes to benefit businesses who advertise.
June has seen a lot of recent changes in big-name platforms, like Facebook, Instagram and Twitter, that will directly impact the engagement between businesses and potential customers. The trend is to create apps that work harder for paid advertisers, increasing brand awareness for businesses and proving their worth through built-in tracking.
Apple has also been working overtime to keep their products competing with the big players in the social media game. New analytics and introduction of Business Chat are keeping the fruit relevant.
Facebook Rolls Out Two New Ad Campaign Tools for Marketers
Facebook delivered two new options for helping businesses grow: Valued Optimization and Lookalike Audiences. The first, Valued Optimization, “works by using the purchase values sent from the Facebook pixel to estimate how much a person may spend with your business over a seven-day period. The ad’s bid is then automatically adjusted based on this estimation, allowing campaigns to deliver ads to people likely to spend more with your business at a low cost.” The second, Lookalike Audiences, helps marketers reach people likely to be interested in a business based on people who have visited their site. Read more
Facebook Expands Click to Messenger Ads to Instagram
Facebook continues to expand ways for users to connect directly with businesses. The Click to Messenger ads have been available through Facebook for a while, and now they’re expanding to Instagram. “Instagram Click to Messenger ads let you reach the people you care about on Instagram and engage with them on Messenger.” Read more
Instagram Makes Sponsored Content More Transparent
Last week Instagram introduced a new “paid partnership tag” that will clearly identify sponsored posts on its app. “Partnerships between community creators and businesses are an important part of the Instagram experience, and a healthy community should be open and consistent about paid partnerships.” This new tag will help users determine when posts are influenced by commercial relationships with businesses. Read more
Apple Rolls Out Analytics to Podcast App
During a podcast session at WWDC, the Apple developer conference, Apple announced that its podcast app will now have the ability to give publishers data that tells them just how much of their episodes are actually being listening to. Apple Podcasts app will allow creators to track aggregated data about when users start, stop, and skip within an episode. This data will give podcasts tangible results that were once estimated from the number of downloads a podcast received. Read more
Apple Debuts Business Chat
Business Chat allows real customer service representatives to communicate directly with users through iMessage. According to the Apple Developer site, customers can use this new feature to “find your business and start conversations from Safari, Maps, Spotlight, and Siri.” The Verge reports that “there will be built-in features like Apple Pay and calendar integration, which will allow Business Chat to facilitate purchases without requiring the user to exit the chat.” Read more
Twitter Experiments with New Promotional Features for Sponsored Live Video
After entering into an exclusive partnership with Live Nation, Twitter is experimenting with new features to help promote events featured on LN. New features like an alert that users can set to remind them of the live event or a branded timeline that will put all tweets about the event on one landing page will help strengthen the relationship between Twitter and Live Nation, paving the way for more partnerships with big brands. Read more
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