by Fronetics | Feb 2, 2016 | Blog, Logistics, Strategy, Supply Chain
Amazon’s ever-expanding foray into the logistics space could turn the industry on its head.
You can have bánh mì delivered in Chicago, toilet paper in Bangalore, and, pretty soon, packages under 5 pounds via drone in Tel Aviv. Students at the University of Pennsylvania don’t even have to leave campus to return an order.
Amazon’s continued expansion into the logistics market seems to be seeping into all corners of the world, making more and more products available with a single click. Inversely, the time frame for delivery keeps dwindling, from two days to the forthcoming 30-minutes-or-less drone-delivery service Prime Air. And more options in less time happy customers make.
Amazon’s commitment to getting packages into the hands of customers as quickly as possible could be the driving force behind its recent foray into the logistics space.
Planes, freights, and automobiles
The retailer still relies on trucking partners and a longstanding partnership with UPS. But the 2014 debut of the first sortation center in Kent and purchase of thousands of truck trailers in December 2015 suggested an effort to take more control of shipping. This is particularly true for the last mile of delivery — presumably to circumvent issues like the 2013 holiday fiasco.
But then came the news that Amazon China had registered to operate as an ocean freight forwarder in the United States. That means the company can deliver products from China on its own ships. Is this a first step toward entering the $350 billion ocean freight market?
Additionally, reports surfaced in early 2016 that Amazon is in talks with several cargo-aircraft lessors regarding a number of Boeing 767 jets, which can accommodate up to nineteen 88-by-125-inch pallets a piece. The Seattle Times speculates this move is an expansion of an existing trial operation out of Wilmington, Ohio, to determine whether Amazon should pursue a larger air-cargo operation.
Ocean freight and air cargo suggest an interest in controlling operations well beyond the last mile. Could this be the development of a full-scale, in-house logistics department that could independently manage Amazon’s fulfillment process? Or, perhaps, are these steps to manage something beyond the company’s own shipping and delivery?
Amazon hinted at such in a securities filing last Friday, referring to itself as a “transportation service provider” and “companies that provide fulfillment and transportation services for themselves or for third parties” as competition for the first time ever.
Amazon as a 3PL
For some time now, the media has been speculating about Amazon‘s intentions to enter the transportation and logistics market as a third-party provider. That would certainly fit the existing pattern: 1) begin operations to better support core retail business, 2) grow and leverage that infrastructure to sell to other businesses.
A prescient October 2015 analysis by Baird Equity Research Analyst Colin Sebastian notes the “powerhouse potential” that Amazon has in the market should it “extend its increasingly complex and technology-centric logistics and delivery platform as a third-party offering.” The report cites the growth of Amazon Web Services (AWS) and Marketplace as templates for the expansion of logistics services to external clients.
Sebastian says the highly competitive global logistics market has yet to fully capitalize on web-based technologies to address supply chain inefficiencies — and Amazon’s wildly successful cloud computing platform, paired with its complex delivery network, may be the answer. The result would be a disruption of incumbent businesses, such as UPS and DHL. “We believe Amazon may be the only company with the fulfillment/distribution density and scale to compete effectively with global providers,” the report says.
Amazon is already moonlighting as a 3PL through its Fulfillment by Amazon (FBA) business, which debuted in 2006. The company recently revealed that FBA delivered more than 1 billion packages to customers in 2015. And Friday’s fourth quarter earnings report revealed Amazon’s sales, as a whole, were up 22% to $35.7 billion. You could say they’re doing something right.
The Baird report estimates the global fulfillment market as a $400-450 billion incremental market opportunity. Is this where Amazon has set its sights next?
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by Jennifer Hart Yim | May 19, 2015 | Blog, Logistics, Strategy, Supply Chain
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics.
Nicole Brooks is an MBA candidate at the University of New Hampshire.
Amazon keeps on innovating.
Just when you think that Amazon offers it all, they keep surprising their customers with more unbelievable plans and ideas to better improve our lives. With a mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices,” Amazon continues to be innovative in an effort towards a bright future. For example, Amazon was an industry leader with the introduction of 1-day shipping, shifting consumers to expect this new luxury as the standard.
In the previous three year’s first quarter financial statements, the company has experienced a decrease in their growth rate: approximately 30% during the first quarter three years ago and down to 20% in the first quarter of last year. This has pushed Amazon to begin considering alternative paths of business if they want to continue experiencing growth. As such, they have started to diverge into the services industry and have developed a platform that is used to match buyers and sellers for essentially all types of goods.
Amazon’s latest innovations include but are not limited to:
Kiva Robots
For the 2014 holiday season, Amazon put their new Kiva robots to work. Over 15,000 were placed inside the US fulfillment centers to “make operations more efficient” during the expected high volume holiday rush. They essentially eliminated the need for people to walk through the aisles to collect the necessary items for a shipment. The Kiva robots are programmed to know the placement of items within the shelving system and bring forth the shelf with the next needed item for the packers. The company’s forward looking decisions are based on Amazon’s future vision for what the industry leader could do next to make itself stand out.
Drones
Despite being turned down by the U.S. Federal Aviation Administration (FAA) in the early months of 2015, Amazon still fully intends to be able to deliver packages to customers utilizing their developed and tested drone technology. The video that can be viewed through the Amazon Prime Air webpage provides customers with an idea of what the drone would look like and what the process would be from the order being received at the warehouse to the package being delivered to someone’s doorstep.
Amazon has named this drone delivery service “Prime Air”. Prime Air has the goal and potentially the capability to offer customers 30 minute delivery. Yes, within a 30 minute time span from receiving an order Amazon wants to process it and be able to deliver those items. Of course, there would be a high premium associated with this, but it would minimize the need for companies to have to make purchases ahead of time, which for small companies, could be very beneficial for their bottom line. Currently, drones are being tested and allowed commercially in Canada as well as a handful of European countries. In Canada, for example, drones are only subject to be used when it is light outside, the weather is good, and the controller can keep the drone in his/her sight.
Amazon Home Services
Amazon formally introduced the Home Services platform to their website last month. This platform essentially is set up in the same manner as their goods and products platform, however instead of being shipped a product at the end, the customer is booking a service, such as plumbers, electricians, TV installation services, etc. This platform allows customers to look at the various offerings and to more easily compare different businesses and contractors based on the value that they perceive the service would ultimately be providing. The different home services, similar to a typical Amazon offering, will also have comments and rankings to help distinguish the variety of offerings.
Amazon Business
In light of the increasing “do-it-yourselfer” trend, Amazon has opened a distribution channel for those seeking high-tech electronic components and parts. In the past, these components would be bought directly through suppliers, authorized distributors, or various parts catalogs. Amazon, which caters to those who prefer to do their shopping online, has expanded their offerings with the Amazon Business platform. Consumers have the ability to create business accounts with multiple user access, set-up and utilize an approval system, and can qualify for free two-day shipping, among other benefits. With this specific addition, Amazon is expanding their platform to further cater to information technology and electronic industries, creating more of a reason for businesses to consider Amazon a one-stop shopping destination.
Amazon Destinations
Also recently announced, Amazon will begin offering an Amazon Destination platform for customers to quickly and easily be able to compare local hotels for a getaway. This is not yet currently available to customers, but once it is, similar to the offering above, will give shoppers an all-encompassing inside look at what the various hotels in the area have to offer as far as rate and amenities upfront.
The Future
At this stage, Amazon is a mature company with a well-developed online shopping platform coupled with industry-leading delivery and logistics offerings. Now with the expansions into service offerings, Amazon has proved that there is no limit to what they can do. Their steps have been logical and it only makes sense that they now spread their platform to consist of more things everyday consumers are looking for. We can already get any item imaginable through their website, why not any service. As the service offerings expand, it would not be a far stretch to say that in the coming years we will be able to plan weddings, book vacations around the world, and even possibly compare medical procedures through Amazon.com.
It’s difficult to accurately predict what Amazon will be doing fifteen years from now, but whatever they are doing, will mostly likely continue to shape consumer expectations and impact the surrounding business and consumer markets in ways we had not thought of beforehand.
by Jennifer Hart Yim | May 19, 2015 | Blog, Logistics, Strategy, Supply Chain
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics.
Nicole Brooks is an MBA candidate at the University of New Hampshire.
Amazon keeps on innovating.
Just when you think that Amazon offers it all, they keep surprising their customers with more unbelievable plans and ideas to better improve our lives. With a mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices,” Amazon continues to be innovative in an effort towards a bright future. For example, Amazon was an industry leader with the introduction of 1-day shipping, shifting consumers to expect this new luxury as the standard.
In the previous three year’s first quarter financial statements, the company has experienced a decrease in their growth rate: approximately 30% during the first quarter three years ago and down to 20% in the first quarter of last year. This has pushed Amazon to begin considering alternative paths of business if they want to continue experiencing growth. As such, they have started to diverge into the services industry and have developed a platform that is used to match buyers and sellers for essentially all types of goods.
Amazon’s latest innovations include but are not limited to:
Kiva Robots
For the 2014 holiday season, Amazon put their new Kiva robots to work. Over 15,000 were placed inside the US fulfillment centers to “make operations more efficient” during the expected high volume holiday rush. They essentially eliminated the need for people to walk through the aisles to collect the necessary items for a shipment. The Kiva robots are programmed to know the placement of items within the shelving system and bring forth the shelf with the next needed item for the packers. The company’s forward looking decisions are based on Amazon’s future vision for what the industry leader could do next to make itself stand out.
Drones
Despite being turned down by the U.S. Federal Aviation Administration (FAA) in the early months of 2015, Amazon still fully intends to be able to deliver packages to customers utilizing their developed and tested drone technology. The video that can be viewed through the Amazon Prime Air webpage provides customers with an idea of what the drone would look like and what the process would be from the order being received at the warehouse to the package being delivered to someone’s doorstep.
Amazon has named this drone delivery service “Prime Air”. Prime Air has the goal and potentially the capability to offer customers 30 minute delivery. Yes, within a 30 minute time span from receiving an order Amazon wants to process it and be able to deliver those items. Of course, there would be a high premium associated with this, but it would minimize the need for companies to have to make purchases ahead of time, which for small companies, could be very beneficial for their bottom line. Currently, drones are being tested and allowed commercially in Canada as well as a handful of European countries. In Canada, for example, drones are only subject to be used when it is light outside, the weather is good, and the controller can keep the drone in his/her sight.
Amazon Home Services
Amazon formally introduced the Home Services platform to their website last month. This platform essentially is set up in the same manner as their goods and products platform, however instead of being shipped a product at the end, the customer is booking a service, such as plumbers, electricians, TV installation services, etc. This platform allows customers to look at the various offerings and to more easily compare different businesses and contractors based on the value that they perceive the service would ultimately be providing. The different home services, similar to a typical Amazon offering, will also have comments and rankings to help distinguish the variety of offerings.
Amazon Business
In light of the increasing “do-it-yourselfer” trend, Amazon has opened a distribution channel for those seeking high-tech electronic components and parts. In the past, these components would be bought directly through suppliers, authorized distributors, or various parts catalogs. Amazon, which caters to those who prefer to do their shopping online, has expanded their offerings with the Amazon Business platform. Consumers have the ability to create business accounts with multiple user access, set-up and utilize an approval system, and can qualify for free two-day shipping, among other benefits. With this specific addition, Amazon is expanding their platform to further cater to information technology and electronic industries, creating more of a reason for businesses to consider Amazon a one-stop shopping destination.
Amazon Destinations
Also recently announced, Amazon will begin offering an Amazon Destination platform for customers to quickly and easily be able to compare local hotels for a getaway. This is not yet currently available to customers, but once it is, similar to the offering above, will give shoppers an all-encompassing inside look at what the various hotels in the area have to offer as far as rate and amenities upfront.
The Future
At this stage, Amazon is a mature company with a well-developed online shopping platform coupled with industry-leading delivery and logistics offerings. Now with the expansions into service offerings, Amazon has proved that there is no limit to what they can do. Their steps have been logical and it only makes sense that they now spread their platform to consist of more things everyday consumers are looking for. We can already get any item imaginable through their website, why not any service. As the service offerings expand, it would not be a far stretch to say that in the coming years we will be able to plan weddings, book vacations around the world, and even possibly compare medical procedures through Amazon.com.
It’s difficult to accurately predict what Amazon will be doing fifteen years from now, but whatever they are doing, will mostly likely continue to shape consumer expectations and impact the surrounding business and consumer markets in ways we had not thought of beforehand.
