Website Design + Branding

Look credible, rank, and convert

Website design and branding for supply chain companies

Your website is often the first real look a buyer gets at your company, and in supply chain that buyer is usually comparing several providers side by side. We design brands and websites that make complex services easy to understand, hold their own next to the biggest names in your space, and are built from day one to rank in search and turn visitors into leads.
A website being designed in a browser window with brand color swatches and a cursor, representing website design and branding

Brand, website, and launch in one project

What a Fronetics website and brand project includes

Fronetics designs and builds websites and brand identities for logistics, manufacturing, distribution, and supply chain technology companies.

Projects can include brand strategy, logo and visual identity, messaging, website design and development, and ongoing updates and maintenance.

Every site we build includes SEO, AI readability, and lead capture from the start, so your new site is set up to be found and to generate business the day it launches.

Brand identityCustom WordPressBuilt to rank

What’s included

Everything it takes to launch a brand and website that look credible, rank in search, and convert, from one team.

Brand strategy and messaging

Clarify who you serve, what makes you different, and how to say it.

Logo and visual identity

Logo, color, typography, and brand guidelines your whole team can use.

Website design

Custom designs built around your buyers’ questions and your sales process.

Website development

Fast, mobile-friendly WordPress sites your team can update. We can also develop a site from a design you already have.

SEO and AI readiness

Clean page structure, schema, and content that search engines and AI tools can read, all set up before launch.

Lead capture

Forms, calls to action, and CRM integration so every visit has a clear next step.

Sales and trade show materials

Brochures, sales decks, trade show graphics, and signage that match your brand.

Who we work with

Supply chain is all we do, so we already speak your buyers’ language.

Outgrown websites

Companies whose website no longer matches the quality of their service or product.

Growing + merging companies

Businesses that have grown, merged, or added services and need a brand that reflects it.

Underperforming sites

Teams with a site that’s slow, hard to update, or not producing leads.

Supply chain tech launches

Technology companies launching into the supply chain market.

How it works

From first conversation to launch, and support after.

1

Discovery

We learn your goals, audience, competitors, and what is and isn’t working on your current site.

2

Strategy and structure

Sitemap, messaging, and a page plan built around how your buyers search.

3

Design

Brand and page designs, reviewed and refined with your team.

4

Build and launch

Development, content, SEO setup, testing, and redirects from old pages so you keep the search value you’ve earned.

5

Support

Updates, maintenance, and ongoing improvements after launch.

Most website projects take 8 to 12 weeks from kickoff to launch.

RESULTS

We love making our clients look good

Website design + SEO

When a production scheduling software company outgrew its original website, we redesigned it to match the quality of the product and built SEO into the new site. Search impressions grew more than 4,000% in the first 90 days, and site conversions increased 497%.

What our clients have to say

Fronetics’ ability to scale alongside us, provide guidance when needed, and flawlessly execute on the deliverables has been invaluable. Working with them has been a pleasure, and they’ve proven to be the perfect partner for our continued growth.
Kimberly W.

Director of Marketing

Frequently asked questions

How long does a website redesign take?

Most projects take 8 to 12 weeks from kickoff to launch, depending on the number of pages, how much content needs to be written, and how quickly feedback comes back.

Will a redesign hurt our search rankings?

It can if it’s handled poorly. That’s why we map redirects from every old page, keep or improve the pages that already rank, and monitor Google Search Console closely after launch. A well-planned redesign usually improves search performance.

Can you do our brand and website together?

Yes, and it’s often the better approach. When the brand comes first, your website, sales materials, and trade show presence all launch looking like the same company.

What platform do you build on?

We build most sites on WordPress, which makes it easy for your team to update content. We can also develop a site from a design you already have.

Do you write the website content?

Yes. Our writers know supply chain, so your content is accurate, specific, and written for the people who buy from you.

Not sure where your current site stands?

Our free website audit shows what’s working, what’s holding your site back, and where you may be losing leads.