Reddit is a gold mine for relevant, engaging content to share with your social media followers.

You probably have heard that Reddit is useful in content marketing. But what, exactly, is it, and how do you use it?

Reddit is a news website/social network in which registered users submit content, such as posts and links, which the community of users (called redditors) curates by voting up or down. The more positive votes, the higher the content will appear on the page. Users also can comment on the content, and their comments are organized by the same up-down voting system. The discussion by redditors is often the most important part of any post.

Content is organized into categories, called subreddits. Subreddits can be as broad as News and Music and as specific as Supply Chain Risk Management and 3-D Printing News. Users can subscribe to a subreddit to have popular posts from that category published on their homepages.

Reddit, which ranks as the 9th most popular website in the U.S. and 31st globally, refers to itself as “the front page of the internet” for a good reason. Whatever the industry, topic, or perspective, there is content about it, ready for you to share.

That’s what makes Reddit great for content marketers, who are always looking for content to distribute to followers to keep them engaged. It is also intuitive to find and share exactly what you need.

5 easy steps to get started on Reddit

1) Sign up

First, you must register. Go to Reddit.com and click the “Sign Up” link in the upper-right-hand corner. Mobile users can download the Reddit app.

2) Get to know the community

After setting up a user account, you begin following a default set of subreddits, including topics like Art, Jokes, and Sports. Access them by clicking the “My Subreddits” dropdown menu on the upper-left corner of the homepage. These default subreddits are great for learning about the community.

3) Customize your subreddits

Find subreddits in your niche. It can take time to browse individual subreddits, but you can slash your search time by creating a multireddit, which is a custom dashboard of content around your particular topic of interest. First, find subreddits you want to include with the subreddit search box . This lets you search for all subreddits related to a keyword (for example, supply chain technology). Narrow down further with advanced search options.

4) Create a multireddit

Next, compile a master list of subreddit names, organized by topic, and save them in a multireddit. So, sign into your account, then go to the Reddit front page, and click on the dotted line on the left side. Click the “Create” button, and type in a name for your multireddit. (You can’t use spaces or symbols in the multireddit name.) When you’re finished, click “Create.” You can then filter the posts you see by those that are:

Hot: Posts that receive the highest engagement (upvotes/comments)
New: The most recent posts
Rising: Posts that are gaining popularity
Controversial: Posts that receive an equal mix of upvotes and downvotes
Top: The most popular posts of all time
Gilded: Posts that received reddit gold
Promoted: Sponsored content

5) Share

Once you find a link you would like to share on social media, you can queue up content directly from Reddit using Buffer and/or IFTTT. If you have the Buffer extension installed in your browser, you’ll see its link for each Reddit post. Click the link and schedule the Reddit post in your Buffer queue. You can also set up IFTTT recipes, which connect your Reddit activity to Buffer.

Can you post content on Reddit? Yes, but directly marketing your business and self-promotion is not allowed. Instead, create a presence by being relevant within a specific community. Check out reddiquette and FAQs to learn what posts are acceptable. Essentially, 10% or less of your posts and dialogue should link to your own content.

Posting your content can benefit your business. If your post rises to the front page of Reddit, it can drive more than 200K visitors to your content, get picked up by other websites, and garner a ton of social shares.

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Strapped for Content to Share? Try Reddit