Once thought to be a passing trend, social media is nowhere near slowing down in terms of growth. Next Web reported that India has taken over as the largest audience of Facebook, beating out the U.S. with over 241 million active users. Active users in India are up 27% in the past six months, twice the rate of U.S. users.
But the social media news doesn’t stop there. Facebook and Instagram are topping charts with their active users. LinkedIn and Google are boosting job opportunities through new features and search capabilities. And social media monitoring platforms are adding video to their repertoire.
Here’s a look at this month’s social media news.
India isn’t the only country boosting Facebook user numbers. The social media giant just celebrated having “2 billion people connecting and building communities on Facebook every month.” The company thanked its users with a personalized video and Mark Zuckerberg’s promise to take the global connection and use it to create a “more open and connected” world.
Instagram Stories continues to take over the ‘stories’ arena with 250 million active daily users. Snapchat, which founded the stories format, is falling far behind with only 161 million active daily users. Instagram Stories was unveiled last August and has experienced remarkable growth and success thanks to support from its sister company, Facebook. The social media platform has also introduced its newest feature, a share button with the ability to replay live videos for up to 24 hours.
Adweek reports that “Facebook is testing the ability for brands to create custom audiences based on engagement with Instagram business profiles.” This new type of filtering could allow brands to create engagement audiences, people who have previously engaged with your content on Instagram. Filters could include all interactions, users that have commented on a post, or any activity within a certain time frame. Though only in the testing stages, these custom audiences could help brands create specific messaging for targeted audiences based on their interactions with a brand’s Instagram page.
CrowdTangle, a social media monitoring platform for brands, has just added video views to its metrics for Facebook and Instagram. With video’s increasing popularity, the company felt it was important to offer its clients a way to measure how their videos are performing. “Publishers can now easily track emerging new trends and best practices on Facebook and Instagram, as well as discover great videos and video creators, see overall video views across their industry, and benchmark themselves against competitors,” CrowdTangle says.
LinkedIn has created new search capabilities that make it easier for users to uncover new jobs and other professional opportunities. The new search also allows users to see the companies and job titles of the people who found them in a search, identifying opportunities that align with the user’s resume. Available on your phone or desktop computer, these new features make searching jobs and hiring managers that much more accessible.
Partnering with the biggest job searching sites — like LinkedIn, Monster and CareerBuilder — Google just introduced a new initiative to allow users to find job opportunities directly through a Google search. The new search update also allows users to receive email alerts of new employment postings in real time. “When Google for Jobs launches, it will act as kind of a mega job-search engine that will let you sort through multiple career sites in one go,” says Google CEO Sundar Pichai.
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Editor's note: This post was originally published in June 2018 and has been updated for…