Nearly 80% of logistics and supply chain companies consider content an effective tool for their businesses.

We often use this space to talk to the logistics and supply chain industries about content marketing. Some companies are surprised to learn that this modern marketing method can be so effective for their business. The truth is, content is one of the most useful tools for not only building brand awareness, but also generating leads and earning new customers.

I can tell you this until I’m blue in the face. But, really, what’s most convincing is seeing how other businesses in the industry approach content and how it’s paying off for them.

So we at Fronetics polled supply chain and logistics marketers to determine how their companies are using content. We wanted to find out whether it’s working, as well as their challenges; how they approach outsourcing, distribution, and curation; and more. The below infographic illustrates a few of the key findings from our survey.

(Made with Canva)

To get a complete picture of the role of content in the logistics and supply chain industries, download our report:

Related posts:

• Manufacturers See a Breakthrough with Content Marketing over Last Year
• Top 10 Content Marketing Posts of 2016
• New Guide: Content Marketing for the Logistics & Supply Chain Industries
• Infographic: Content Marketing Facts for the Supply Chain