supply chain marketing Insights
Industry Marketing News + Insights
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2025 Logistics Trade Shows and Events
Trying to figure out which logistics trade shows and events you should attend in 2025? You're in the right place! Whether you're a logistics veteran or planning your first industry event, this list will help you choose the conferences that are actually worth your time...
Account-Based Marketing for the Packaging Industry
We're showing you exactly how packaging companies we're working with are using account-based marketing (ABM) to increase market share, shorten sales cycles, and win more strategic accounts. Consider this a packaging professional's blueprint for target account success....
Securing Executive Buy-In: A Guide to Supply Chain Marketing ROI
The C-suite demands more than vanity campaign metrics—they require clear evidence of marketing's contribution to revenue growth, profitability, and market share expansion. The most successful supply chain marketers have mastered a crucial skill: translating marketing...
5 TED Talks for the Supply Chain Industry
From the rise of AI-driven logistics to sustainability challenges, supply chain professionals face unprecedented opportunities and obstacles. To help navigate this evolving landscape, we've curated five thought-provoking TED Talks for the supply chain industry that...
Logistics Trade Show Marketing: Your Complete Guide
Trade show marketing has become a cornerstone strategy for logistics companies seeking to expand their market presence. In this guide, we'll explore how to maximize your logistics trade show marketing investment and generate qualified leads that convert. Major...
7 skills logistics leaders will need to manage the digital supply chain
Digital supply chain management requires a whole new set of skills. From an omnichannel mindset to enterprise IT use, here's what defines success of logistics leaders. Editor’s note: This is the final guest post in a three-part series by Kate Began of Polycase. It...
Emerging career spotlight: Digital Supply Chain Manager
Editor’s note: This is the second in a series of three guest posts by Kate Began of Polycase. The increasing digitization of commerce has revolutionized global supply chains in all kinds of ways. Shipments can now be dispatched with the click of a button,...
5 ways Covid-19 has already changed American manufacturing
Editor's note: This is the first in a series of three guest posts by Kate Began of Polycase. The Covid-19 outbreak has changed the global business landscape in ways that would have seemed unbelievable just a few months ago. Businesses have been forced to reevaluate...
Stop hibernating: You’re missing out on company blog benefits
The benefits of a B2B blog are too important to overlook. Plus: Three companies that excel at content creation. If your company blog has gone the way of the bears in winter, there is good reason to bring it back to life. That stale page on your website is more...
Listening alert: New supply chain podcast from DC Velocity
As the popularity of podcasts grows, DC Velocity premieres a new supply chain podcast — Logistics Matters. Our blog posts on supply chain podcasts consistently get a lot of views. Now, we can share news of another addition to the growing lineup of listen-worthy talks....
When short on time, updating old blog posts for SEO makes a lot of sense
Your company blog can be a goldmine for search engines. These strategies will give your old blog posts an SEO boost — without days of work. When time and resources are in short supply, use them well. That leads us to your company blog. One of the quickest ways to get...
What’s the competition up to? 4 real-life examples of effective marketing strategies
We conducted a quick audit of supply chain company pages — and found these examples of effective marketing strategies. The country is step by step trying to return to a new normal, but uncertainty continues to throw a wrench into full supply chain recovery. What are...
The case for outsourcing content marketing at a time of supply chain disruption
Too busy? Don’t want to invest in-house? Here are 4 prime reasons organizations opt to outsource content marketing. No other lead generation tactic is more important to technology marketers than content assets. The new Gartner research — trade shows come in second...
Key step to moving beyond survival mode: Revising B2B buyer personas
Company priorities have shifted in the wake of Covid-19. Revising B2B buyer personas is important to reaching them on the right terms. The fallout of Covid-19 indefinitely altered the supply chain. Even months after the first shockwave, companies are adjusting to...
Covid-19 messaging strategy for supply chain companies: Get the basics right
From answering the most important question to humanizing your company, make it part of your Covid-19 messaging strategy. If your organization put marketing on pause to deal with the impact of Covid-19, it is time to recharge — thoughtfully. But what should your...
Cancellations call for trade show contingency plans (It’s urgent)
With a main lead-generating source canceled or postponed, trade show contingency plans take on increased importance. The Supply Chain USA 2020 summit in Chicago is a flagship event. Considered a must-attend gathering for strategic decision-making, it draws 1,000...
Supply chain marketing during Covid-19: The risk of cutting back
So much to say, so little time. Supply chain marketing during Covid-19 — leaning in is better than backing out. Turmoil does not quite begin to describe the situation that supply chain companies have experienced lately. The Covid-19 pandemic threw in just a few...
Social Media Mistakes Supply Chain Brands Still Make
Digital marketing over social media is a trend that continues to grow, but it's only effective if you're doing it right. Here are social media mistakes supply chain brands are still making. Highlights: When it’s done right, there’s no greater tool for your company to...
4 Ways to Manage a Social Media Crisis
Knowing how and when to respond to a social media crisis is crucial for reputation management and preventing future issues. News travels at lightning speed thanks, in large part, to social media. With the ability to amplify news – both good and bad – you hear, almost...
4 Ways Artificial Intelligence Is Impacting the Supply Chain
Artificial intelligence is shaping the future of supply chain companies, helping to improve accuracy, speed, efficiency, and more. Here are 4 practical ways for supply chain companies to incorporate AI. A recent Forbes article focused on how specific supply chain...
Why Your Company Needs a Social Media Policy
Whether you’re using social marketing or not, chances are your employees are active on social media platforms. Here’s why you need to create a social media policy. Highlights: A social media policy is your business code of conduct, letting people in your organization...
How Small Businesses Can Implement Sustainable Supply Chain Practices
Organizations implementing sustainable supply chain practices face increased expenses associated with upfront investments. But new strategies are emerging to change that. Highlights: 93% of supply chain organizations have implemented environmental initiatives. Still,...
How to Use Paid Advertising in the Buyer’s Journey
Strategically integrating paid advertising in the buyer’s journey can help influence purchases and repeat sales. Highlights: We advocate a primarily inbound strategy, you can boost the reach of your posts by investing in paid digital advertising. Your goal is to...
How to Use Video on LinkedIn for the Supply Chain
LinkedIn has released a new guide to using video on its platform. Here’s what supply chain companies need to know to get the most out of video on LinkedIn. Highlights: Effective B2B marketing videos start with an analysis of your prospects’ unique purchasing journey...
Why LinkedIn is Thriving in an Age of Social Media Anxiety (and How to Get the Most Out of It)
As other social networks face unprecedented controversy, LinkedIn is still the best professional social media tool. But too many Supply Chain professionals aren't getting the most from it. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique...
Infographic: Facebook Messenger Numbers You Need to Know
Facebook Messenger is the latest trend in chatbots for the supply chain. Here are powerful numbers to prove why your brand needs to be active on the messaging platform. Patience is a virtue of the past. Today’s buyers want (and expect) marketers to actively engage...
Amazon: If You Can’t Beat ‘em, Join ’em
Amazon has changed the way we do business. Supply chain companies need to get on board with Amazon's e-commerce strategy or risk losing business. It is no secret that Amazon has dominated the online retail industry. Amazon Prime has shifted consumer expectations so...
Video: Search Intent: How It Affects SEO
Search intent looks at the 'why' behind a search. If you're looking to improve your website ranking, here's how search intent affects SEO. Highlights: If you truly want to rank at the top of search results, you’ve got to shift your thinking in terms of topic clusters....
How Manufacturers Can Benefit from Digital Transformation
The analog supply chain model is outmoded and inefficient. Here’s how digital transformation is reinventing manufacturing. Highlights: Manufacturers are increasingly adopting artificial intelligence and machine learning technologies. The traditional analog supply...
Robotics Drives Supply Chain Profits
Supply chain companies are beginning to use robotics to boost warehouse efficiency and drive profits thanks to new automated technologies. Highlights: High-res cameras, pressure sensors, navigation lasers, and acoustic warning indicators allow automated devices to...
4 Digital Marketing Failures (and How to Fix Them)
Digital marketing helps increase brand awareness, convert leads, and drive measurable business value. But that doesn’t mean it’s always easy to execute. Here are 4 digital marketing failures and how to get back on track. Highlights: While digital marketing is...
Facebook Announces New Business Tool, Twitter Tests Topics Shortcut, and More Social Media News for October 2019
Also, this month in social media news: a court rules LinkedIn cannot stop third-party scraping public information and Facebook expands “Today In” section. After a relatively quiet month in the world of social media news, social platforms have been hard at work making...
Infographic: The Ultimate Guide to Reddit for B2B Marketing
Our infographic gives you everything from the basics to the specifics of using Reddit for B2B marketing. Highlights: Reddit is a social platform made up of thousands of individual forums where users can post content and vote on its relevance and value. The first rule...
Video: How Your Brand Can Benefit from User Generated Content
Consumers are more likely to trust content generated by their peers, which means higher conversion rates at a lower cost for your brand. Is your brand benefitting from user generated content? Highlights: User generated content is content created by users of a specific...
Infographic: What Size Should my Social Media Image Be?
Having the right social media image sizes for each platform is a key part of creating visually appealing posts. Highlights: Each social media platform has its own set of image guidelines. Choosing the right social media image sizes ensures that your content is as...
Are Supply Chain Organizations Neglecting Their Gen X Talent?
New research shows Gen X business leaders are being promoted slower than their millennial and boomer counterparts. This Gen X talent looking to jump ship. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in...
What You Need to Know About AI for Marketing
In a highly competitive B2B landscape, AI can be the strategic advantage your brand needs. Here’s everything you need to know about AI for marketing. Highlights: AI enables predictive analysis – the ability to look at a large set of data and predict what steps to take...
15 Social Video Marketing Statistics for 2019
Here are 15 social video marketing statistics that every supply chain marketer should be aware of in 2019. Highlights: 87% of business use video as a marketing tool. 83% of marketers report that video gives them a good ROI. Social video marketing trends to be on the...
7 Ways Machine Learning is Improving Supply Chain Management
Machine learning is shaping the future of supply chain and logistics management, improving accuracy, speed, scale, and more. Here’s how. Highlights: Machine learning refers to an application of artificial intelligence that lets systems learn and improve automatically...
Infographic: Here’s Why Supply Chain Companies Need to Try Live Video
Live video streaming offers businesses a cost-effective strategy for engaging with and appealing to today’s buyers. With YouTube emerging as the world’s second largest search engine and video becoming themost popular form of online content,it is no surprise that...
Infographic: Creating the Right Content for Lead Nurturing: ToFu, MoFu, and BoFu
Ushering qualified leads through the sales funnel requires the right kind of content at the right time. Here’s what kind of content you need for ToFu, MoFu, and BoFu. Highlights: ToFu, MoFu, and BoFu are abreviations for top of funnel, middle of funnel, and bottom of...
Report: Internet Users Prefer Private Messaging Apps to Shared Content
As social media users increasingly prefer to share content and recommendations via private messaging apps, brands need to be aware of how to take advantage of this trend. Highlights: Nearly two-thirds of social media users now prefer to share content and...
Video: Paid Advertisements On Instagram Stories
Instagram Stories offers paid advertising delivering targeted content to B2B buyers and building brand awareness with potential customers. Highlights: As the number of people using stories has grown, so has the number of businesses using the format to connect with...
10 B2B Marketing Stats from Chief Marketer’s 2019 Outlook
The biggest challenges for B2B marketing, according to a recent report? Finding leads that convert and engaging the right target audience. Highlights: Measuring social media ROI is a challenge for 58% of respondents, and 39% report that proving ROI is the biggest...
Is an Amazon Logistics Service Finally Launching?
The long-rumored launch of an Amazon logistics service is unlikely to be rumor much longer. Here’s what 3PLs need to know. Highlights: Amazon recently invited select shippers to use a service called Amazon Shipping. The retail giant boasts a global logistics footprint...
Facebook Updates Stories, LinkedIn Adds New Audience Insights, and More Social Media News for August 2019
Also this month in social media news: Facebook adds Instagram scheduling to Creator Studio and Twitter launches 6-second video ad bidding. Highlights: Facebook is adding an easy option for users to create a still-image slideshow in its Stories feature. LinkedIn’s new...
8 Marketing Acronyms Supply Chain Marketers Need to Know
Being aware of the marketing acronyms being discussed on the internet is key to staying up with the latest digital marketing trends and ideas. Highlights: Key performance indicators (KPIs) are the metrics you determine to be most important in measuring the success of...
Video: 3 Reasons Digital Marketers are Sticking With Social
Social media growth slowed for the first time, but marketers are still set to increase budgets in 2020. Here are three reason why they're sticking with social. Highlights: Social media promotes engagement, and can be used to reinforce ads and boost their performance....
Infographic: 5 Tips to Improve Your Visual Content for Supply Chain Marketers
As digital natives flood the purchasing landscape, visual presentation is critical. Our infographic offers tips to improve your visual content to resonate with today’s buyers. Highlights: Visual content can be more easily digestible and compelling than purely...
Why Your Business Should Be Integrating Marketing and Innovation Upstream
Integrating marketing and innovation early in development paves the way for new products to succeed. Highlights: In many organizations, marketing is declining and moving downstream. Innovation needs marketing to be successful, and the earlier marketers are involved,...
How Will Blockchain Change the Supply Chain?
Its disruptive data-recording and -securing technology begs the question: Could blockchain change the supply chain fundamentally and for the better? Highlights: Blockchain offers the ability to record, track, and verify any transaction. Potential benefits include...
Fed Chief Halts Facebook’s Libra Project, Digital Marketing Growth Statistics Released, and More Social Media News for July 2019
Also this month in social media news: Facebook strives to attract content creators, and Pinterest debuts new video tools for brands. Highlights: Less than a month after Facebook released details of its new cryptocurrency, the project has met a stumbling block from Fed...
How Supply Chain Management Can Make or Break a High-Growth Company
Supply Chain Management can boost productivity - and alleviate issues - for companies as they scale. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Awhile ago, we...
Robotics and Automation for Manufacturing: Hurdles or Assets?
Implementing robotics and automation for manufacturing can be costly and a challenge for public perception – but, ultimately, these technologies are crucial assets for the industry. Highlights: Hurdles companies face concerning automation include public perception,...
Corporate Social Responsibility in 2019: 5 Trends Leaders Should Know About
Corporate social responsibility is no longer optional; it’s expected. Here are five trends that today’s business leaders need to be aware of. Highlights: 75% of millennials expect their employers to take a stand on social issues. In a polarized political climate,...
Video: 4 Takeaways from the 2019 State of Video in Business Report
Videos drive greater conversion rates and increased leads. Here are four takeaways from Vidyard's 2019 State of Video in Business Report. Highlights: Over 82% of businesses reported greater investments in video last year Vidyard’s report stated that high-value video...
5 Social Media Blogs You Should Be Reading In 2019
Reading social media blogs is an excellent way to ensure that your business is on top of the latest industry trends, insights, and analysis. Highlights: Subscribe to blogs using an RSS reader to make sure you’re keeping up with the latest. Social Media Examiner is a...
The Amazon Effect: 4 Ways the Retail Giant Could Continue Disrupting Supply Chain Trends
Here are four ways the Amazon effect is shaking up supply chain trends – and why it’s a net positive for the industry. Highlights: More companies will start to tap into the gig economy in the last mile, and Uber-style delivery companies will emerge. To meet growing...
Should You Consider Text-Based Marketing?
With the ubiquity of mobile phones and the ease of SMS messaging, text-based marketing holds plenty of potential for supply chain marketers. Highlights: Many of marketers’ hesitations about text-based marketing are based on misconceptions. Research shows that text...
Top 10 Supply Chain and Logistics Blog Posts of 2019 (Thus Far)
Here are our most-viewed supply chain and logistics blog posts from this year as of July 1, 2019. Throughout the year, we regularly write blog posts to help our readers stay on top of the latest news and trends happening in the supply chain and logistics industries,...
Infographic: This is How Often to Tweet for Your Business
Knowing when and how often to tweet is just as important what you post. Here’s how often your business should be tweeting. Highlights: Be consistent with your tweeting frequency, while keeping content fresh. To determine how often to tweet for your business,...
The 8 Worst Ways to Use LinkedIn for Business
LinkedIn a great place for businesses to make relevant LinkedIn users aware of their brand. However, there are common mistakes that companies make on LinkedIn. LinkedIn is a powerful social network to connect with industry professionals, especially for B2B(business to...
Infographic: Fourth of July and the Supply Chain 2019
U.S. Consumers will shell out $6.78 billion on food for cookouts and picnics for the Fourth of July 2019. Highlights: Holiday food spending is projected to be down slightly from recent years. More Americans than ever (48.9 million) are planning to travel this Fourth...
Top Podcasts for Packaging and Supply Chain Professionals
Looking for ways to make your morning commute more productive? These 4 podcasts for packaging and supply chain professionals are on our must-listen list. Highlights: Download podcast episodes for on-the-go access to innovations, insights, and analysis from leading...
Facebook Changes Business Pages, LinkedIn Acquires Drawbridge, and More Social Media News for June 2019
Also this month in social media news: Facebook releases details of its forthcoming cryptocurrency, and Instagram Pushes IGTV With Horizontal Video LinkedIn updates ad features. Highlights: Facebook is removing several Information sections from business Pages, while...
Which Manufacturing Supply Chain Skills are in Highest Demand?
The global Supply chain provides goods faster and more efficiently than ever before. Here are the top supply chain skills for one of the most important industries: manufacturing. Highlights: Sitting at the intersection of raw materials acquisition and distribution of...
Infographic: Leadership and Social Media – 3 Ways Social Media Breeds More Effective Leaders
The intersection of leadership and social media is receiving growing attention. A leadership expert has identified 3 surprising ways social media can create more effective leaders. Highlights: Very few Fortune 500 CEOs are personally engaged in social media. Corporate...
Video: Three Steps to Prove Social Media ROI
Participating in social media is increasingly important for businesses in the supply chain. Here are the 3 steps to proving social media ROI. Highlights: It may seem obvious, but too many businesses approach social media marketing with vague goals or none at all. Once...
How Social Media Analytics Are Failing in An Increasingly Visual Climate
As the internet is increasingly dominated by visual content, social media analytics are failing to keep up. Highlights: Most social media analytics tools are purely text-based. Even tools that analyze images are costly and offer limited insights. We predict that...
10 Ways to Reduce Your Website Bounce Rate
The percentage of visitors that stay on your site is key to lead conversion and search engine rankings. Here are our top tips to reduce your website bounce rate. Highlights: A high bounce rate will compromise your site’s search engine rankings. Slow website load times...
Never Need to Know: a Work-Life Balance
A new LinkedIn post takes a refreshing look at achieving a work-life balance for working parents. The article has been shared all over social media begging the question: does your office need to know? The New York Times reported that more and more couples are choosing...
11 Social Media Automation Mistakes to Avoid Like the Plague
Automation can make your social media marketing more efficient and effective, allowing you more time to develop and execute other marketing campaigns. Here are 11 social media marketing mistakes to avoid. Social media automation is quite a controversial marketing...
Infographic: 10 of the Best Social Media Analytics Tools (and How They Can Help Your Business)
An effective social media strategy requires data. Here are our 10 favorite social media analytics tools to empower you with insights that will boost your social media game. Highlights: Hootsuite and Sprout Social are all-around social media management tools that offer...
5 Books for Supply Chain Professionals to Read This Year
Here are 5 books for supply chain professionals to gain insights about the industry and leadership practices. Highlights: There’s no substitute for the in-depth analysis and explanation made possible by the long-format of a book. Leadership and professional growth...
How to Leverage Social Media for the Robotics Industry
When it comes to digital marketing, social media is here to stay. Here’s our four-step guide to leveraging social media for the robotics industry. Highlights: Having a documented strategy is key to reap the benefits of social media marketing. Define your audience and...
Video: How To Overcome The Challenges of Data-Driven Digital Marketing
There is a lot marketers can learn from data collection that can be helpful in the buyer's journey. However, with all this information comes challenges. Here's how to overcome the challenges of data-driven digital marketing. Highlights: Data is a key component in...
Facebook Focuses on Groups over News Feed, LinkedIn Updates Job Search Tools, and More Social Media News for May 2019
Also, this month in social media news: Facebook shows marketing decline; Instagram introduces unfollower statistics for creators; and YouTube adds still-image ads. Highlights: Facebook announces a new redesign that puts Groups at the center – and brands on the...
Infographic: 3 Google Analytics Reports You Should Be Running to Convert More Leads
These Google Analytics reports are crucial to understanding the visitors who are browsing your website and how you are more likely to get them to convert. Highlights: Audience reports tell you who is visiting your website. Acquisition reports convey how are users...
In 2019, This One Soft Skill Reigns Supreme: Emotional Intelligence
Soft skills are more important than ever, and emotional intelligence is arguably more important than all the rest. Highlights: Because Supply Chain now touches on every aspect of a business, soft skills have become more important than ever. Emotional intelligence is...
Top Tools to For Measuring Brand Awareness
Measuring brand awareness is a notoriously difficult task. Here are our favorite tools to help you refine your efforts. Highlights: Tools for measuring brand awareness fall into two categories: social analytics tools and social mention tools. Our top 3 social...
Video: 4 Ways Social Listening Can Boost SEO
Social listening describes the process of scanning online platforms to find the sentiment around your brand. Here are 4 ways that social listening can boost SEO. Highlights: Social listening describes the process of scanning social media platforms, blogs, news...
Using Analytics to Align Sales and Marketing Teams
Supply chain companies are increasingly recognizing the need to align sales and marketing teams through the use of analytics. Highlights: Sales and marketing alignment can be aided by analytics tools. A content audit can ensure sales has relevant material for every...
Top 8 Professionals to Follow on LinkedIn for the Supply Chain
LinkedIn is a powerhouse B2B social media network and an ideal place for gaining industry insight. Here are 8 must-follow professionals on LinkedIn for the supply chain. Highlights: 94% of B2B marketers are using LinkedIn to distribute content. With its publishing...
The Best Time to Post on Social Media: the Science – Video Short
Recent research aims to get the bottom of the biology behind social media engagement. There’s now scientific evidence to support the best time to post on social media. Highlights: Researchers from Notre Dame have linked optimal social media post timing with human...
Infographic: The Beneifts of Digital Maturity
As the performance gap between high and low digitally achieving companies widens, taking steps toward digital maturity is increasingly important. Highlights: Increasingly, digital maturity is a predictor of overall market success. Benefits include reduced costs and...
Watch Us: Fronetics Joining Instagram Stories
Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers, and we’re joining the fun. We’ve written extensively about the benefits of using Instagram as a part of your social media strategy. And, though we’ve been active on Instagram...
This Should Be Materials-Handling Marketers’ Top Priority When Publishing Blog Content
Putting your audience’s informational needs first when publishing blog content is the only way to guarantee success in the modern marketing landscape. Highlights: Audiences are increasingly ignoring promotional messaging. Buyers are seeking value from vendors outside...
Video: How to Measure Brand Awareness in the Packaging Industry
Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Highlights: Use tools, like SharedCount, to track the number of times a piece of your content has been...
Top 5 Tools to Determine the Best Time to Post on Social Media
When it comes to social media, timing is everything. These 5 tools will help you determine the best time to post on social media for your business. Highlights: Social media is playing an increasing role in B2B purchasing decisions. Even if you’re posting great...
Robotics and the First Mile: The Impact of Automation on Materials Handling: Video Short
As automation technologies become increasingly sophisticated, companies throughout the supply chain are realizing the beneficial impact of automation on materials handling. Highlights: Manufacturers of automation technologies are predicted to grow significantly over...
Infographic: 3 Questions Manufacturers Ask about Social Media (and Our Answers)
We get many queries from manufacturers about social marketing — mostly, why and how should I use it — so here are our answers to the most-popular questions manufacturers ask about social media. Highlights: Facilitate networking opportunities, thought leadership, and...
Facebook Shows Users When Advertisers Target Them, Instagram Tests Communal Video Viewing, and More Social Media News April 2019
Also, this month in social media news: LinkedIn adds a “Teammates” option to facilitate connections among colleagues, and Facebook is testing a Stories-like newsfeed. Highlights: Facebook is giving users increased access to what information advertisers have on them....
MIT Researchers: The Good Jobs of the Future Belong to the Supply Chain Economy
New research backs up what we already know: the supply chain economy is a hotbed of innovation, and that opens up immense professional opportunities. Highlights: New research assigns some numbers to two facts that every Supply Chain professional knows: the sector is...
Will Artificial Intelligence Replace Manual Content Creation?
Artificial intelligence is reshaping the way we live and do business. But can robots replace humans when it comes to content creation? Highlights Artificial intelligence is already creating content. Some analysts predict that human writers will become obsolete in...
5 Tips to Improve Your Visual Content
As the purchasing landscape increasingly skews younger, you need to think about how to improve your visual content to satisfy buyers’ preferences. Highlights: Audiences increasingly prefer visual content. Optimize visual content for search engines by including text....
Quantifying the Impact of Automation in Manufacturing and Distribution: Video Short
A McKinsey & Company report studied the impact of automation in manufacturing driven by rapid advances in robotics, AI, and machine learning. Highlights: New robotics technologies are cheaper, faster, and smarter than before. 87% of hours workers spend in...
Chatbots: No Longer Just a Buzzword
Chatbots are a must-have lead generation and customer service tool for supply chain businesses in 2019. The newest generation of B2B buyers is increasingly dominating the two-way conversation between marketers and buyers. They prefer to gather purchasing information...
Video: SEO and Video Posts – What You Need to Know
With the growing popularity of video, it's harder for video posts to rank in search results. Here's what marketers need to know about SEO and video posts. Highlights: When choosing your video hosting platform, it's important to consider the reasons why you want your...
6 Content Marketing Trends for the Supply Chain in 2019
Content marketing is no longer optional. It's essential in creating brand awareness, educating audiences, and building credibility. Here's a look at the biggest digital marketing trends for 2019. Highlights: The content marketing industry is expected to be worth more...
Survey: Social Media Use in the Supply Chain and Logistics Industries
We want to hear from you! The supply chain and logistics industries may have taken longer to jump into the social media game, but those companies that are leveraging these platforms are seeing positive effects on their business. An industry survey conducted by...