Report on social media use, motivations, preferences, benefits, and challenges.

Within the past five years companies within the logistics and supply chain industries have begun to see social media as a strategic tool and have begun to actively use and leverage social media.

A survey conducted by Fronetics Strategic Advisors looks, broadly, at the use of social media within the logistics and supply chain industries.  The report discusses use, motivations, preferences, benefits, and challenges.

Key findings include:

• 68% of survey respondents report that their company has realized benefits by participating in social media.
• Increased engagement with customers, market intelligence, and business intelligence are primary benefits realized by companies.
• Companies are turning to social media to establish and advance their brand and image.
• The majority of companies are currently managing their social media strategy in-house.
• Twitter, LinkedIn and Facebook are the social networks most commonly used by companies.
• Twitter and LinkedIn are perceived to have the greatest business impact.
• Time constraints, budget constraints, and a lack of an identified strategy are the key challenges identified by respondents.

To learn more about social media and the logistics and supply chain industries, download the report.