Privacy Policy

Privacy Policy

Last updated: August 24, 2026
Effective date: August 24, 2026

1. Introduction

Welcome to Fronetics. Fronetics Strategic Advisors, LLC (“Fronetics,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This privacy policy explains how we collect, use, disclose, and safeguard your information when you interact with fronetics.com (the “Site”), our marketing services, and related services (collectively, the “Services”).

Fronetics is a B2B marketing agency based in Newburyport, Massachusetts, serving clients in supply chain, logistics, and manufacturing.

By using the Site or our Services, you agree to the practices described in this policy.

2. Information we collect

2.1 Personal information

We may collect the following types of personal information:

  • Name, email address, and contact details
  • Company name and job title
  • Billing information and payment details
  • IP address and device information
  • Browser type, operating system, and referring URL
  • Website usage data and analytics, including pages viewed and time on page
  • Marketing preferences
  • Resume and work history, if you apply for a position with us

2.2 How we collect it

We collect information through:

  • Direct interactions with our website and services
  • Forms and surveys, including contact forms, newsletter signups, and website audit requests
  • Blog comments, if you choose to post one
  • Client communications and contracts
  • Cookies and tracking technologies
  • Third-party service providers and business data platforms
  • Public sources and social media

3. How we use your information

We use your personal information for:

  • Providing and improving our marketing services
  • Responding to inquiries and requests you submit through the Site
  • Communicating about services and updates
  • Sending marketing communications, with consent where required
  • Analyzing and optimizing our website and services
  • Evaluating job applicants
  • Detecting and preventing fraud, abuse, and security incidents
  • Complying with legal obligations
  • Protecting our legal rights and preventing misuse

4. Information sharing and disclosure

We do not sell your personal information to third parties. We may share your information with:

  • Service providers: Kinsta (website hosting), Cloudflare (content delivery and security), HubSpot (CRM and marketing automation), and Google (analytics and web fonts). These providers process data on our behalf under contract
  • Clients: where we collect information on a client’s behalf as part of a campaign we manage for them
  • Professional advisers and consultants: including accountants and attorneys bound by confidentiality obligations
  • Legal and regulatory authorities: when required by law, subpoena, or to protect our rights, users, or the public
  • Potential buyers or investors: in connection with a merger, acquisition, or sale of assets

5. Cookies and tracking technologies

The Site uses cookies and similar technologies to improve website functionality, analyze usage patterns, remember your preferences, and support security features. Specifically:

  • Google Analytics 4: measures Site traffic, page views, and user behavior in aggregate. Sets _ga and related cookies
  • HubSpot: we embed HubSpot forms on the Site. When you submit a form, your information is transmitted to and stored in our HubSpot CRM. HubSpot may set cookies in connection with form functionality
  • Cloudflare: provides content delivery, performance, and security services. Sets a __cf_bm cookie to distinguish human visitors from automated traffic
  • Google Fonts: typography on the Site is served from Google’s font servers, which receive your IP address when a page loads
  • WordPress: sets functional cookies required for site operation, and comment cookies if you post a comment on our blog

You can control cookie settings through your browser preferences. Blocking cookies may limit some Site functionality.

To opt out of Google Analytics across all websites, use the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

Do not track: the Site does not currently respond to browser Do Not Track signals.

6. Data security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of data in transit
  • Regular security assessments
  • Access controls and authentication
  • Staff training on data protection
  • Secure data storage and transmission

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data retention

We retain personal information for as long as necessary to provide requested services, comply with legal obligations, resolve disputes, and enforce agreements. In general:

  • Inquiry and lead records: [24] months after last contact, unless you become a client
  • Client records: the duration of the engagement plus [7] years for tax and contractual purposes
  • Newsletter subscribers: until you unsubscribe
  • Analytics data: according to the retention settings configured in each platform

8. Your rights and choices

You have the right to:

  • Access your personal information
  • Correct inaccurate data
  • Request deletion of your data
  • Opt out of marketing communications
  • Withdraw consent, where applicable
  • Request data portability
  • Lodge a complaint with a supervisory authority

To exercise any of these rights, contact us at [info@fronetics.com]. You can unsubscribe from marketing emails at any time using the link in any message. We will respond to verified requests within the timeframe required by applicable law.

9. Legal basis for processing (EU and UK users)

For users in the EU and UK, we process personal data based on:

  • Consent: marketing emails and non-essential cookies
  • Contractual necessity: delivering services to clients and prospective clients
  • Legitimate interests: improving the Site, securing our systems, and conducting B2B outreach relevant to your professional role
  • Legal obligations: tax, accounting, and regulatory requirements

10. Additional rights for California residents

California residents have additional rights under the CCPA and CPRA, including:

  • The right to know what personal information is collected and how it is used
  • The right to delete personal information
  • The right to correct inaccurate personal information
  • The right to opt out of the sale or sharing of personal information for cross-context behavioral advertising
  • The right to non-discrimination for exercising these rights

Submit a request to [info@fronetics.com].

11. International data transfers

Fronetics is based in the United States, and our service providers may process data in the United States and other countries. We may transfer your information to countries outside your jurisdiction of residence. Where required, we rely on Standard Contractual Clauses or other approved safeguards for transfers from the EEA and UK.

12. Third-party links

The Site links to third-party websites, including client sites and social media platforms. We are not responsible for the privacy practices of those sites. Review their policies before providing information.

13. Children’s privacy

Our Services are intended for business audiences and are not directed to individuals under 16 years of age. We do not knowingly collect or maintain information from children. If you believe a child has provided us information, contact us and we will delete it.

14. Changes to this policy

We may update this privacy policy periodically. We will notify you of significant changes by posting updates on our website with a revised “Last updated” date. Continued use of the Site after changes take effect means you accept the updated policy.

15. Contact information

For questions or concerns about this privacy policy, please contact:

Fronetics Strategic Advisors
Email: info@fronetics.com