Company X also saw web traffic grow by 180% in 90 days by using Google AdWords and Facebook Ads.

Sometimes our clients can be a little hesitant to try pay-per-click advertising. Take Company X, for example.

Company X’s target customer fits a very particular profile, in terms of geography, income, and age. Because of those specific demographics, the client was not confident that a pay-per-click advertising campaign would be an effective way to reach those target customers. But we thought differently.

When paired with a content marketing program, pay-per-click can be one of the cheapest, in terms of cost-per-lead, and most efficient ways to reach a target audience. Thus, we convinced Company X to try PPC on a trial basis, investing just a small budget.

We developed a strategy for the client, using Google AdWords and Facebook Ads. Over the course of 90 days, the results were phenomenal.

A few key results:

• Company X acquired 54 leads.
• Traffic from paid search grew by 180%.
• The lead-to-customer conversion rate was nearly 3x the industry standard.

Needless to say, Company X will be expanding the use of pay-per-click advertising in the future.

How can pay-per-click help your business?

PPC can seem intimidating to the novice. But, when done right, it can be a highly effective way to reach the very specific kind of customer your business is looking for. A little bit of know-how can be all the difference.

As such, Fronetics has developed a quick training on the basics of pay-per-click advertising: what it is, what platforms are available, etc. If you are interested in learning more about PPC and how it might complement your marketing program, download our free guide below.

Related posts:

• Why Your Small Business Needs Google AdWords More than Ever
• What Is Pay-Per-Click Advertising? An Introduction for the Supply Chain
• Search Marketing Can Increase Web Traffic