78% of marketers who have used social media for 2 years or more report increased traffic to their websites. 83% of those who have used social media for 5 or more years say that traffic has increased to their websites because of social media activity.

Relatedly, there’s a correlation between social media activity/popularity (likes, shares, etc.) and search engine rankings. That means the more follower engagement you can generate on social platforms, the higher your website will rank when users are searching for solutions like yours.

Social selling is the strategy of adding social media to the sales professional’s toolbox. This means using social platforms to research, prospect, and network by sharing curated educational content and answering questions. The key is building relationships until prospects are ready to buy.

Customers are increasingly turning to companies’ social media pages when they have question of problem. Providing immediate help is now an expectation for customer service. It is worth your time: In our survey of social media use in the supply chain, 80% of respondents reported that their company has realized an increase in customer engagement by participating in social media.

Sharing some information about what fuels your daily supply chain management decisions with customers, stakeholders, and suppliers through social media platforms satisfies the sense of transparency they desire.