SALES-ENABLEMENT SERVICES
Develop the content, technology, and processes to empower your sales team to sell more efficiently at a higher velocity.
Set your sales team up for success with the following sales-enablement services:
Sales-process revision & management
- Ongoing revision and improvement of the documented sales process
- Monitoring sales goals and KPIs
- Recommending and assisting with sales technology integrations
- Implementing sales tools
- Updating CTAs, landing pages, and other online assets
Sales-process audit & training
- Full-day training for your sales team up to once per quarter
- Training agendas, materials, support, etc.
- Review of documented sales process, concurrent with updates to existing process
- Weekly support and check-ins
Lead-generating landing pages
- Lead-generating copywriting
- Form creation
- Development and web design
- Calls-to-Action creation
- Corresponding thank-you page creation
Sales content & strategy
- Lead-nurturing email workflows
- Sales-template sequences
- Custom high-value content
- Segmented list set-up
Social media audit & prospecting strategy
- Social tool setup
- Performance audit
- Social sales strategy development for sales team members
Analytics & reporting
- Monthly snapshot sales reports
- Comprehensive quarterly sales reports
- Strategy development fro performance & process improvement
Check out our sales-enablement resources.
Learn more about sales enablement, lead generation, and lead nurturing.
B2B buying landscape
- Infographic: the B2B Buyer’s Journey
- Infographic: How Digital Natives are Changing B2B Purchasing
- The 3 Most Important Sources of Information for B2B Buyers
- Adapting B2B Sales for the Information Age
- 10 Stats You Should Know About the B2B Buyer’s Journey
- 50% of Sales Go to the Vendor That Responds First
- Most B2B Buyers Use Social Media in their Research
Content as a sales tool
- Getting the Job Done: How Content Can Help Close Deals
- 4 Ways Your Content Can Help the Sales Force Get in the Door and Close Deals
- Video: What Content Does Sales Need to Close Deals?
- How to Land Hard-to-Get Sales Meetings with Targeted Content
- 7 Stages in the Sales Cycle Content Can Help
Sales/marketing alignment
- Using Analytics to Align Sales and Marketing Teams
- Six Ways to Boost Sales and Marketing Alignment
- Content Marketers: Don’t Fire Your Sales Staff
- Content Marketing vs. Your Sales Staff: Who Does What?
- 3 Dangers of Sales and Marketing Misalignment
- Marketing vs. Sales: Why There Shouldn’t Be a Competition
- Three Ways Content Marketing Should Change How You Sell
- 3 Questions to Ensure your Content Marketing Strategy Is Sales-Focused
Sales processes and strategies
- Four Steps to Creating Sales Targets that Drive Results
- Social Selling: How Sales Teams Can Close More Deals with Social Media
- Standardize Your Sales Process
- Need Leads? Try Social Prospecting
- Content Marketing Can Work with Account-Based Marketing
- 5 Ways to Optimize Strategic Sales
- To Grow Your Bottom Line, Deliver Value Outside the Sales Funnel