Influencer marketing capitalizes on the relationship between popular influencers and their followers to help your organization reach your target audience.

By now you’re aware of the latest marketing trend: influencer marketing. For decades, Hollywood elite have been used to promote everything from make-up to movies and now this trend is taking over the most popular social media sites.

Influencer marketing is a form of marketing in which marketers identify individuals that have influence over potential buyers and create marketing campaigns and activities around these influencers. Why is this so effective? Because buyers trust influencers talking about your products and services more than they trust you talking about yourself.

Is influencer marketing here to stay?

Linqia’s latest report, The State of Influencer Marketing 2018, shows that companies are already taking full advantage of this marketing trend. The report shows that 86% of marketers used influencer marketing in 2017, and 92% of marketers that tried it found it to be effective.

But don’t just take our word for it. Here are some statistics that prove you should pay close attention to this trend.

Infographic: Influencer Marketing and the Supply Chain

(Made with Canva)

With 39% of marketers planning to increase influencer marketing budget this year, B2B companies are quickly seeing the leverage that influencers can have over their target audiences. By teaming up with the right influencer, marketers can easily reach thousands of potential consumers, increasing website traffic and leads.

The bottom line: influencer marketing can be an extremely effective aspect of a B2B business’ content marketing strategy.

Have you tried influencer marketing? How was your experience?

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• 3 Tips for Creating an Influencer Marketing Strategy for the Supply Chain
• Content Marketing Trends for 2018 Supply Chain & Logistics Marketers Need to Know
• B2B Marketing Trend 2018: Influencer Marketing