Getting lots of web traffic but short on leads? Here are five tips to help create strong landing pages that convert visitors to leads.

We hear it all time: “My website is getting great traffic, but we’re not converting those visits to leads.”

We compare it to the Patriots getting the ball all the way down the field but then not being able to score a touchdown. Chances are your landing pages are the problem.

Landing pages are a fundamental tool in converting website visitors into leads. They’re what convince your visitors that they absolutely must download your fabulous resource offer. Yet oftentimes they’re treated as the annoying little sibling to high-value content pieces — tagging along almost as if an after-thought.

In reality, landing pages have just as much, and possibly even more, importance than the content offer. What good is your best resource if your landing page doesn’t do its job? You don’t want people to just visit your website. You want them to take action while they’re reading your content.

Here are five tips for supply chain marketers who are looking to generate better conversion rates from their landing pages. These tips make it easy — and tempting — for visitors to take action.

Infographic: 5 tips for creating landing pages that convert

(Made with Canva)

Key takeaway

It comes down to basically one objective: Be clear about what you want your visitor to do on your landing page. All of these recommendations help to create a landing page that makes it easy — and beneficial — for visitors to take a specific action.

Once you’ve made adjustments to your landing page, don’t forget to test, test, test! Still not getting the conversions you’re looking for? Go back and continue to tweak. Soon enough, you’ll have solid landing pages that convert those visitors to leads.

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• 3 Tips for Writing Pillar Content