The latest social media statistics show growth of Instagram, more metrics for ROI, social messaging bots, and video content.

One thing that always holds true with social media platforms: they are constantly changing. Platforms like Facebook, Instagram, and Twitter have used 2018 to continue this trend of continual growth and improvement.

It’s important with all the changes to take a pause and analyze where these changes are taking us. Simple data can point us to the latest trends and show us where social media is heading.

Social Media Examiner’s 10th annual study, 2018 Social Media Marketing Industry Report, surveyed more than 5,700 marketers from across the world in a variety of industries to see how social media is changing. It offers a really comprehensive view of what’s going on in social media in our industry and beyond.

“This industry report also shows you how marketers’ organic activities have changed and what their future plans are with organic and paid social media,” write the report’s authors.

Here are 10 social media statistics from the report that reflect where social media is headed and what B2B marketers need to be paying attention to.

Infographic: 10 social media statistics for B2B marketers 2018

(Made with Canva)

Still want more?

I really recommend reading the 44-page report in its entirety from Social Media Examiner. There are pages and pages of interesting social media statistics that offer valuable insight into how marketers from all industries are using social media.

The report also shows how social media has changed in the last few years and even more rapidly in the past few months. With messaging bots and video content on the horizon, it’s hard not to wonder where social media will take us next.

What social media statistics are most interesting to you?

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