Answering the invariable question: “How often should I blog?”

“How often should I blog?” is a question we often get asked.  The simple answer is: as often as possible so long as each post is valuable and as long as the quality doesn’t slip.  Most people don’t like this response and push for something more tangible.

Research shows that blogging more frequently gets results

Research conducted by HubSpot found that companies with 51-100 pages on their website generate 48% more traffic than those with 1-50 pages.  If you blog regularly your business could reach that 51 page threshold in less than one year.

HubSpot also found that companies who publish at least 15 blog posts per month get 5 times more traffic than those companies who don’t blog.  Think this stat applies to big businesses?  HubSpot found that small businesses with between 1 and 10 employees see the largest gains by posting more often.

Another reason to publish more often than less often: companies nearly double their sales leads by increasing blogging frequency from 3-5 times per month to 6-8 times per month.

Evidence shows that blogging more frequently gets results

At Fronetics we have seen these results first hand.  To improve ranking, drive traffic, and increase leads we suggested that a client increase the number of blog posts published each week.  The client was skeptical that increasing the blogging frequency would make a difference, especially to a company within the supply chain industry; however, they decided to give it a try.  Within one month traffic increased by 23%, sales leads doubled, and the client landed a new customer.

Try increasing your blogging frequency for one month.  Track your KPIs and assess whether increasing the blogging frequency is right for your business.

No matter how often you publish blog content make sure that your content retains these three elements:

• Consistent
• Quality
• Valuable

Fronetics Strategic Advisors is a management consulting firm focused on inbound marketing and strategy.  We create and execute results-oriented programs for growth and value creation. Unlike other firms, our approach is data driven.  We know ROI is important, so we track and measure results to drive success.

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