A recent study by Forrester found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. Yet, in a survey of marketers, only 28% reported making it a priority. With more than 300 million active users, companies that have found a way to leverage this underutilized social network are boosting brand engagement and growing its customer base at an incredible rate. Ready to give it a try?
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