B2B companies are creating more content than ever before. This is true too for companies within the logistics and supply chain industries.
Fronetics Strategic Advisors conducted a survey focused on the use of content within the logistics and supply chain industries. The survey found that companies within the logistics and supply chain industries are using content as a marketing tool and are realizing results. 79% of survey respondents reported that content is an effective marketing tool.
Survey respondents reported that their company uses content to:
To learn more about the role of content with the logistics and supply chain industries, download the report.
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