If you’re not distributing content created by others, these six facts will convince you that content curation is an essential part of any content marketing strategy.

Content will help you grow your business. By creating and distributing valuable and relevant content in a strategic and consistent manner, you can drive profitable customer action.

But, it’s not all about you. And it’s not all about the content you and/or your business creates. In fact, content curation is an essential component of a successful content marketing strategy.

What is content curation?

Content curation is the process of sorting through the vast sea of content that is the internet and sharing only that content which is most relevant to your customers.

Being able to identify, make sense of, and distribute such information makes you valuable to your customers. Over time, readers will come to know you as a trusted, reliable source of knowledge — someone who is not always trying to sell them something. You are an expert in your area of business, and you save your customers and prospects lots of time and effort distributing relevant information so they don’t have to go searching for it from independent sources.

How are other businesses handling curation?

Companies that curate content report positive effects on their business. Here are six convincing statistics about content creation for B2B marketers.

The vast majority of businesses curate content.

• 82% of marketers curate content. (IMN Inc.)

• 83.3% of marketers curate/share content from third party sources (e.g., blogs, social media, industry publications or news sites) with their customers and/or prospects. (Curata)

How often do companies curate content?

• 16% of marketers are curating for their audience every day.
• 48% are curating from third-party sources at least once a week. (Curata)

How has curating content impacted business?

• Over 50% of marketers that curate content indicate that it has increased their brand visibility, thought leadership, SEO, web traffic and buyer engagement. (Curata)
• 41% of marketers that curate content indicate it has increased the number and/or quality of their sales-ready leads. (Curata)

Does your business curate content? How do you find content to curate?

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