If there’s one thing we can say about the ever-changing B2B marketing climate, it’s just that: it’s ever-changing. Keeping pace with shifting industry trends, innovations, and challenges can be daunting. But knowledge is power when it comes to creating a vital and robust marketing strategy.
In 2014, Fronetics decided it was time to gather hard data on how logistics and supply chain companies were using modern marketing tools like content. We conducted an industry-wide survey, gathering a valuable snapshot of the marketing landscape.
Now it’s time for another look at the data. So Fronetics invites you to participate in our 2016 surveys on content use in the logistics and supply chain industries. The survey takes about 3 minutes to complete, and no personal or company data will be reported. Additionally, you can indicate your preference to receive the completed report.
Key findings from the 2014 content use report point to companies using content primarily to build brand awareness and generate leads, with blog posts being the most popular content format. While all respondents reported using content marketing for a relatively short time, the majority had already seen a positive impact on their business.
Fronetics is curious to know, two years later, about the ongoing impact of content marketing. In addition, we’d like to find out if the industry is using content in new ways. Has content use expanded? Are blogs still the most popular format? What challenges are B2B companies facing when it comes to content creation and distribution?
The answers to these and more questions can provide vital insights as you shape your company’s marketing strategy for the future. Especially when it comes to modern marketing techniques, knowledge is power.
Take the content survey by clicking on the button below. Be sure to indicate your preference to receive the results. We look forward to your responses!
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