by Fronetics | Jan 2, 2017 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
It’s time to cast your vote for the top blog in the supply chain and logistics industries!
Fronetics is conducting its 3rd annual survey to uncover the top industry blog of 2017. Help us by voting for your favorite blog. Responses will be collected through January 25, 2017. Vote now so your voice will be heard!
All responses are confidential and will be reported in aggregate. No identifiable information (individual or company) will be attached or included. Please contact [email protected] with any questions.
Interested in who won in 2015 and 2016?
by Fronetics | Dec 21, 2016 | Blog, Diversity, Leadership, Logistics, Manufacturing & Distribution, Strategy, Supply Chain, Talent
Women hold just 15% of all executive officer positions within Fortune 500 companies, yet research consistently shows that when women are in positions of leadership, companies perform better. In the supply chain industry, just 5% of top-level supply chain positions within Fortune 500 companies are held by women.
As a woman working within the supply chain industry, I believe that it is important to discuss the lack of gender diversity and point to research highlighting why the industry needs to increase the number of women in all positions, including the C-suite. It is just as important to highlight the incredible women who already are working within the industry.
In 2015 I interviewed Cathy Morris, senior vice president and chief strategy officer at Arrow Electronics, and Mickey North Rizza, vice president of strategic services at BravoSolution. Morris was twice named one of the “Top 50 Most Powerful Women in Technology,” and North Rizza was named a “Top Female Supply Chain Executive.” Both Morris and North Rizza shared how they got started in the industry, and the steps they have taken to get to where they are today.
In 2016 I interviewed Kendrea Durr-Smith, director of global trade compliance at Arrow Electronics, Kelli Saunders, President of Morai Logistics, Hailey McKeefry, editor and chief at EBN, and Barbara Jorgensen, co-founder and managing editor, EPS News. I also invited Tania Seary, founder of Procurious, to share what is happening at her company, and Jennifer Cortez, director of marketing and communications at Transplace, to discuss the role of quality content within the industry.
Here are the most-read women in the supply chain posts of 2016.
It was a “fluke” that Kelli Saunders found the supply chain industry. More than 30 years later, Saunders is president of Morai Logistics Inc., an Authorized Agent of Mode Transportation. Read more.
When Arrow Electronics came across Kendrea Durr-Smith, senior leader of export control audits, training, and communications at Honeywell Aerospace, on LinkedIn, the company was impressed with what she had accomplished in her nine years there. Now Arrow’s Director of Global Trade Compliance for the last four years, Durr-Smith has led a group that is both unique and diverse, and has helped to shepherd in significant changes. Read more.
Data shows that gender equality has improved in recent decades, such as the 15% increase of women working full time in the workforce since 1979. But there is still much progress to be made. As a recent UN Working Group mission to the US to explore discrimination against women found: “In the US, women fall behind international standards as regards [to] their public and political representation, their economic and social rights, and their health and safety protections.” Read more.
Women within the supply chain industry are doing incredible things. Here are some of their stories. Read more.
While there remains a gender gap in the supply chain industry, progress has been made. McKeefry is a clear example of progress. Her internship at EBN in 1990 was a “minority internship,” and today, 26 years later, she holds a leadership position within the company. Read more.
Barbara Jorgensen has more than 20 years’ experience as a journalist, working for leading electronics industry publications such as Electronic Business, Electronic Buyers’ News, and EDN. She is the co-founder and managing editor of EPS News. Read more.
This is a guest post written by Tania Seary, founder of Procurious, the world’s first online social network for supply chain and procurement professionals. Seary shares how she has built Procurious. Read more.
This is a guest post by Jennifer Cortez, Director, Marketing Communications, Transplace. Cortez discusses how Transplace, a North American non-asset-based provider offering manufacturers, retailers, chemical and consumer packaged goods companies the optimal blend of logistics technology and transportation management services, has used content marketing and she offers up 3 tips for creating valuable and compelling content. Read more.
by Fronetics | Dec 20, 2016 | Blog, Leadership, Strategy, Supply Chain, Talent
The 10 most popular talent posts of 2016.
The start of a new year generally brings with it a host of resolutions. For individuals finding and landing a new job, or advancing in their current job are common resolutions. For companies, identifying talent, hiring, and retaining great talent are typical goals for the new year.
We’ve assembled our top 10 talent posts of 2016. We hope these posts help you and/or your company overcome challenges, and your achieve goals.
A veteran recruiter explains where the supply chain talent shortage is headed and how companies can overcome the challenges. Read more.
This guest post by Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement, asks the question: If there is a Supply Chain talent deficit, why are so many people in the field having trouble finding work? Read more.
The global supply chain is continuously evolving, offering new opportunities as demands shift and new technologies are born. But how do you evolve with it? We offer 5 things you can do to advance your logistics or supply chain career. Read more.
LinkedIn offers immeasurable opportunity for recruiting premium talent. But how do you begin weeding through the network’s more-than-433-million candidates? Here are some techniques — both free and fee-based — on using LinkedIn to find professionals who match your company’s open positions. Read more.
Networking can do more than help you find your next job opportunity; it can make you smarter, happier, and more financially stable. Read more.
Building a stronger relationship between academia and the supply chain industry is one way to solve the growing talent gap. If your company is looking to hire, consider strengthening your rapport with schools that offer supply chain programs or specialties. Read more.
If your job has left you to feeling stuck in a rut, try these steps to improve your professional life. Read more.
Your business is growing, and it is time to hire. That means facing the challenge and overcoming the fact that there is a dearth of supply chain talent. Growth is very common right now, as job titles evolve and shift due to the rapid changes in supply chain management and new technological requirements. So more talent is in demand as many businesses try to remain competitive. Seek out candidates with these skills and experiences when hiring new supply chain talent. Read more.
This guest post by SCM Talent Group, a national supply chain recruiting and executive search firm, discusses a new webinar series centered around the talent aspects of the supply chain discipline. The purpose of this series is to provide low-cost, high-impact solutions and advice that employers, hiring managers, and HR partners can implement in efforts to improve their abilities in attracting, hiring, and retaining top supply chain talent. Read more.
Family businesses can be a source of pride and fulfillment. But, often, they are rife with unprecedented turmoil. Working for a family business presents unique challenges that require special tactics to keep things professional (and to keep the peace). Read more.
by Fronetics | Dec 19, 2016 | Blog, Logistics, Strategy, Supply Chain
Fronetics is a boutique marketing firm focused on the supply chain and logistics industries. Not only does our firm have deep roots within these industries, we are also focused on the future.
Here are our top 10 supply chain and logistics posts of 2016.
The buying process for B2B buyers has become more complex and longer. The 2015 B2B Buyer’s Survey Report found that 53% of respondents reported their purchase cycle was longer than it was the previous year. The buying process has gotten longer because the majority of buyers (82%) are using more sources to research and evaluate products and services, and they are spending more time in the research phase itself. A full 80% of respondents reported they spend more time on research alone — this is up from 58% in the previous survey. Read more.
Fronetics names the best of the best blogs in the logistics and supply chain industries. Read more.
Here are 5 more TED Talks from 2016 that companies in the supply chain and logistics industry will want to see. They cover a range of topics, from technology to business strategy. Read more.
Amazon’s ever-expanding foray into the logistics space could turn the industry on its head. Read more.
Culture is not rhetoric for Eimskip. This key player in worldwide reefer logistics has placed a high value on culture since it was founded in 1914. “When identifying where we operate,” says Isfeld, “we look to smaller communities where there are cultural similarities and where we can make connections and be involved.” Read more.
New research shows how supply chain and logistics companies currently are using the Internet of Things and how they plan to expand use in the future. Read more.
If you’re looking for the latest news and information about happenings in the industry, you should have these five supply chain websites on your radar. In no particular order. Read more.
As uncertainty pervades following Brexit, experts speculate about the impact a divorced U.K. and E.U. will have on the global supply chain. Read more.
The Supply Chain industry is changing, while it’s becoming harder for companies to hire at the same time. These supply chain demographics provide a picture of the industry today. Read more.
They are your employees. They are your customers. Pretty soon, Millennials will be the supply chain. Read more.
by Fronetics | Dec 15, 2016 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Here are our 10 most-read social media posts of 2016.
Social media is no longer optional. Today, B2B and B2C companies need to be active on social media. Companies that aren’t are making a strategic mistake that will impact their bottom line.
At Fronetics we work with companies to create and execute social media strategies. Moreover, we serve as an educational resource for companies within the logistics and supply chain industry.
Here are the 10 most-read posts about social media from our blog in 2016.
A question we often get here at Fronetics is: How often should my business tweet? We explore this question and give you an answer. Read more.
Facebook Live offers businesses a new, creative platform for engaging customers — here’s how to use it. Read more.
When it excels at social media, a company’s opportunity for growth is as vast as the web itself. Today, even small businesses can compete shoulder to shoulder with their biggest competitors if leveraging social media properly. These four supply chain companies constantly post fresh, quality content to their social media accounts. Read more.
Social media facts collected from various studies, offer insight into how people and businesses are using social networking today. Read more.
Censorship is always a hot-button issue, and, when combined with social media, things can heat up even more. The topic is debated in law school classrooms, at dinner parties, and in courtrooms. What should be shared and written on social media? Should companies censor what their employees post? Read more.
One of the top social media sites for B2B marketers, Twitter can help businesses spread brand awareness and communicate with customers. Read more.
A cross-departmental social media team will improve your company’s social presence. Read more.
This is a guest post written by Tania Seary, founder of Procurious, the world’s first online social network for supply chain and procurement professionals. In the post Seary shares how Procurious has used social media to build Procurious. Read more.
When you are posting on social media could be as important as what you’re posting. Read more.
If your company is not participating in social media, you are at a disadvantage. Your customers, your employees, and your competitors are taking advantage of these technologies to conduct business in new, more efficient ways. Read more.
by Fronetics | Dec 14, 2016 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
In 2016 88% of B2B marketers reported using content marketing to market their business, up by almost to 3% over 2015. B2B markets are increasingly using content marketing because they recognize that it an effective tool to increase brand awareness, and to attract, engage, and convert new customers. With 51% of B2B buyers relying on content research and to make B2B purchasing decisions than they did a year ago, businesses who aren’t using content marketing are missing out on opportunities that ultimately impact their bottom line.
Fronetics is a boutique marketing firm focused on the supply chain and logistics industries. We work with companies to create and execute data driven marketing strategies with the objectives of increasing brand awareness, positioning companies as thought leaders, driving meaningful engagement with prospects and customers, and helping companies to grow their business.
Every day we see the impact content marketing has on companies within the supply chain and logistics industries. One client, for example, has realized a 30% net increase in new customers since the implementation of their content marketing strategy.
We have pulled together our top 10 content marketing posts of 2016. We hope these will help you to develop and/or strengthen your content marketing strategy in the coming year.
Top 10 Content Marketing Posts of 2016
This is a guest post by Jennifer Cortez, Director, Marketing Communications, Transplace. Cortez discusses how Transplace, a North American non-asset-based provider offering manufacturers, retailers, chemical and consumer packaged goods companies the optimal blend of logistics technology and transportation management services, has used content marketing and she offers up 3 tips for creating valuable and compelling content. Read more.
We’ve pulled together 19 content marketing trends that companies within the logistics and supply chain industries should take note of. Read more.
3. How to Overcome Your Biggest Content Marketing Challenge
2016 reports produced by Content Marketing Institute and MarketingProfs, and sponsored by Brightcove outline the biggest challenges B2B and B2C companies face when implementing content marketing strategies. We discuss how you can overcome these strategies and be successful. Read more.
TotalTrax Inc., a provider of real-time vehicle, driver, and inventory tracking technologies for manufacturing and warehouse operations, worked with Fronetics to leverage content marketing to increase web traffic, generate high-quality leads, and, ultimately, grow business. Read more.
10 content marketing strategy statistics that underscore the importance of developing a clear content marketing strategy to advance your business goals. Read more.
Outsourcing content marketing can cost a fraction of what dedicating in-house resources would — and you’ll get better results. Read more.
Content marketing is one of the most effective ways to increase brand awareness, broaden your customer base, and grow your business. Yet of the 88% of B2B marketers using content marketing, only 30% feel their efforts are successful. Why do so many organizations feel they are failing? Simply put, they do not have a documented content marketing strategy in place. Read more.
Speak your boss’ language with metrics, statistics, and facts that articulate content marketing’s impact on customer acquisition and sales. Read more.
What is influencer marketing and how can supply chain companies use it to win over customers? Read more.
A blog post not only stays around longer than a print ad, it can better engage potential customers. Read more.
