Today’s customers expect value, quality, and speed. Focusing on how your can deliver on those promises is what will win you business. Remember that great advice: focus on yourself, not on what others are doing. According to an article in Harvard Business Review, the greatest challenge your company faces today is not keeping up with
A recent report produced by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, found that 81% percent of B2B manufacturers in the United States use content marketing. The same report found that the majority of manufacturers do not believe their organization is effective at content marketing. What are organizations who are not effective missing
Try writing about these topics on your supply chain blog to engage customers. Content is an important part of many logistics and supply chain companies’ marketing plans. Yet nearly half (45%) say creating quality content on a consistent basis is their biggest challenge. If your business is part of the 90% that produces some or
Fronetics’ new guide offers a road map for content production that will help grow your business. Content marketing is one of the most effective ways to generate leads and grow your business. Yet only 30% of B2B marketers define their content marketing programs as successful. Time and again, they cite producing effective content as their
Fronetics’ six-step approach to content delivery helps elevate our clients’ brand position within the industry and drives growth. The B2B buying process has evolved, and content is now an essential tool for generating and nurturing leads. Many businesses understand this: Reportedly, 88% of B2B marketers use content marketing as part of their programs, with lead
Dear companies in the logistics and supply chain industries, You have leveraged technology and innovation so that two-day shipping is becoming more of the norm rather than the exception. You have developed processes and standards for IT Asset Disposal (ITAD), which mitigate asset recovery management and increase data security. You have leveraged 3-D printing —
If Seneca the Elder could have peered into the future, shock is likely too weak of a word to describe his reaction. The Roman rhetorician is credited for being among the first to complain about the overload of information when he, in the 1st century AD, lamented that the abundance of books had become a “distraction.” Around
Increasing operational expenses to avoid capital expenditures that would boost warehouse capacity and functionality might end up costing you more in the long run. Consider this scenario: Demand is up and projected to grow for your products. But you are running out of space in your distribution center. Although you realize modernizing your distribution center
Here are three of the top benefits of social media for businesses in the supply chain and logistics industries. We know that the majority of businesses participate in social media — in fact, a dominant 88% of B2B marketers report using these platforms as part of their marketing programs. Large corporations, small businesses, and those
They are your employees. They are your customers. Pretty soon, Millennials will be the supply chain. As Millennials now outnumber Generation X and Baby Boomers in the workforce, shifts in ideas and processes were inevitable. But this generation is having an even more palpable impact: They are reshaping the economy as we know it, forcing businesses
Fronetics’ new report explores the adoption of social media within the logistics and supply chain industries. Learn why your company is at a disadvantage if you are not participating. It is estimated that over $1 trillion annually could be realized across the value chain through the use of social technologies. Yet companies in the logistics and supply
Seek out candidates with these skills and experiences when hiring new supply chain talent. Your business is growing, and it is time to hire. That means facing the challenge and overcoming the fact that there is a dearth of supply chain talent. Growth is very common right now, as job titles evolve and shift due
