Get the tools you need to create and implement a content marketing strategy that drives profitable customer action for your business. Content marketing can be an incredibly effective tool for attracting customers and growing a business. But it ain’t easy. In fact, logistics and supply chain companies report creating and executing an effective content marketing
As 2017 approaches, here’s a guide to help build up your marketing campaign for supply chain and logistics companies
Regardless of Trump’s campaign promises, global trade and trade agreements are complex issues that can’t be solved with the wave of a tariff wand. Trade was at the forefront of the 2016 presidential race, with both candidates putting the United States on a collision course with China. President-elect Donald Trump, of course, made massive tariff hikes
Supply chain leaders must be ready to implement big data in order to continuously improve. This guest post comes to us from Adam Robinson, director of marketing for Cerasis, a top freight logistics company and truckload freight broker. Supply chain leaders are enthralled with the idea of using big data, but they tend to fail to
Compare your company culture to the attributes of the four Hogwarts houses to determine where you belong. Company culture is an integral part of who a business is. It affects the product, the kind of talent it attracts, and, ultimately, its business performance. Company culture can also tell you which Hogwarts house you belong
Consumer expectations of expedited, free shipping come at a cost to e-commerce businesses — but is it worth it? The race to deliver orders at an ever-increasing pace — free of charge — is raising the stakes for shippers and retailers. Everything from the size of packaging to the selection of the right carrier has to
Companies within the logistics and supply chain industries are increasing customer engagement, market and business intelligence, leads, and more by participating in social media. Results from a previous Fronetics survey tell us that 100% of responding companies in the logistics and supply chain industries consider social media a strategic tool. So how are they using
The evolution of driverless robotic vehicles continues unabated. But what will it take for them to overtake certain warehouse tasks? A lucky few have already experienced it — the thrill of taking their hands off the steering wheel and letting the car take care of the driving. As a reporter from the Guardian rode in
Fronetics invites you to participate in a survey on how companies in the logistics and supply chain industries use content marketing. If there’s one thing we can say about the ever-changing B2B marketing climate, it’s just that: it’s ever-changing. Keeping pace with shifting industry trends, innovations, and challenges can be daunting. But knowledge is power when
The shortage of drivers paired with the continued growth of the trucking industry paves the way for driverless trucks. This guest post comes to us from Rachel Everly, a writer for Cerasis, a top freight logistics company and truckload freight broker. The trucking industry has been serving America for many decades, and even today it is the
Fronetics is conducting a survey to determine the benefits and challenges of social media for companies in these industries. Two years ago, Fronetics surveyed a number of individuals working in the logistics and supply chain industries, including those employed by manufacturing, warehousing, and transportation companies. The survey’s goal was to find out how these companies
An upcoming webinar series will help your business improve its ability to attract, hire and retain top supply chain talent. This guest post comes from SCM Talent Group, a national supply chain recruiting and executive search firm. The supply chain discipline has been experiencing a talent shortage that many experts in the field are predicting
