by Jennifer Hart Yim | Jun 12, 2019 | Blog, Marketing, Marketing Automation, Social Media
Automation can make your social media marketing more efficient and effective, allowing you more time to develop and execute other marketing campaigns. Here are 11 social media marketing mistakes to avoid.
Social media automation is quite a controversial marketing topic. The critics cry, “Social media is supposed to be social!” The supporters retort, “It’s all about efficiency!” Surely, there’s a middle ground, right? Just look at those adorable little robot eyes. Automation can’t be all bad, right?
We certainly agree. Social media automation can be done right. Just avoid the following 11 awful social media automation mistakes, and you’ll be good to go.
11 Awful Social Media Automation Mistakes Marketers Should Stop Making
1. You’re Scared of It.
Are you one of those social media automation critics we mentioned in the intro? Stop being such a fraidy cat … you’re missing out! When done right, automation can make your social media marketing more efficient and effective, allowing you more time to develop and execute other marketing campaigns and promotions. We’ve even developed a simple, customizable social media scheduling template and blog post guide to help you organize and plan your social media updates for the most popular social networks. Just avoid the rest of the mistakes on this list, and you’re golden. Guilty social automation conscience begone!
2. You’re Using Way Too Much of It.
Remember: too much of anything is usually bad, and the overuse of social media automation is usually what makes the automation critics cringe the most. First, you need to find the right balance of updates for each of the social networks you’re participating in. This involves testing and optimization to determine your ideal publishing frequency, and it usually involves pushing the limit a little bit. Try increasing the number of updates you currently publish and gauge your fans’/followers’ reactions. You might be surprised that you can update more than you thought and that you get a nice little lead bumps as a bonus!
Remember, the half-life ( the time it takes a link to receive half the clicks it will ever receive after it’s reached its peak) of a link shared on Twitter is only 2.8 hours, which means it’s acceptable to publish fairly frequently. On Facebook, updates last a little bit longer, so you don’t need to publish quite as much. Our social media publishing template recommends starting with 8 tweets a day, 4 Facebook updates, and 3 LinkedIn updates. Which leads us to our next mistake …
3. You Leave No Room for Ad Hoc Updates.
Don’t automate so much content in social media that you’re really pushing it if something last minute pops up that you really want to post an update about on your social networks. Things come up. You’re behind on your leads goal and you just created an awesome new ebook that you want to promote via social? You shouldn’t feel guilty about popping in a tweet or two about it in addition to your scheduled, automated updates. Or maybe you did some awesome newsjacking and you want your fans and followers to know about it right away. Don’t overdo it with the scheduled updates that you have to sacrifice those last-minute opportunities that arise.
4. You’re Setting it and Forgetting It.
Schedule and automate your social media updates and there’s no reason to check your social media accounts until the next batch of updates needs to be uploaded to HootSuite, right? WRONG. Do this, and you should be subjected to the wrath of social media automation critics. Just because you’re automating some updates, doesn’t mean you’re off the hook for monitoring the conversation — and participating in it. You still need to monitor the discussion happening around your content, answering your fans’ and followers’ questions, and, that’s right … engaging. In real time, or close to it. And with all the social media monitoring tools available to make it easier to do, there’s no excuse not to.
5. You’re Hiring an Agency to Manage It and Not Properly Setting Expectations.
Let’s relive the story of a former HubSpot employee who fell victim to some very unfortunate, poorly executed social media automation. What happened was, AT&T hired a marketing agency to execute its Ticket Chasers Twitter campaign for March Madness. The intent of the campaign was to target people who would be interested in the content of the program with personalized tweets: bloggers (who would get the word out about Ticket Chasers), people who live in the cities in which the Ticket Chasers promotion is occurring, and people who mention basketball or March Madness. Except what ended up happening was the agency targeting people that fit these criteria even if they weren’t followers of AT&T — and a very spammy Twitter presence.
The lesson is this: If you’re going to outsource any type of automation, make sure you set some very clear and specific expectations with your agency up front — both for what constitutes proper targeting and automation, and how frequently the campaign should be monitored so there could be a quick response if something goes awry.
6. Your Scheduled Updates Even SOUND Robotic.
Just because you’re scheduling automated updates doesn’t mean it has to sound like a robot wrote the copy. Spend some time carefully crafting your social media updates, and for goodness’ sake, infuse some personality into them! It should sound like a human took the time to craft the update because a human did take the time to create them, right?
7. Your Content Is Stale or Unremarkable.
Nothing indicates a low-quality social media presence like unremarkable content. Whether you’re manually updating your social networks or using automation to make your social media marketing more efficient, it’s all about the content of your updates. Share awesome content that your audience cares about, and they won’t mind that you may have scheduled it in advance. If you’re using HubSpot’s free social media scheduling template, keep your content repository tab stocked with a mix of awesome evergreen content that never gets stale and can be re-promoted over time, as well as new content and offers you create over time.
8. Your Timing Is Way Off.
Just scheduling updates all willy nilly without strategizing about timing? Think about it. Should that online coupon you’re sharing really get tweeted on the 12th when it expires on the 11th? Probably not. Be careful — nothing smells like stinky automation more than careless planning and timing. Should that offer, which just so happens to be targeted at your international prospects in Mumbai, be posted to your Facebook business page at 5 PM ET? Remember, it’s 2:30 AM in Mumbai. Be sure you’re scheduling your updates for times that make sense for your audience, and don’t be afraid to do some testing and experimentation to determine exactly what that optimal timing is.
9. You Treat Scheduled Updates the Same Way on All Social Networks.
Not all social networks are the same, so don’t treat your updates like they’re one-size-fits-all. Each has its own guidelines, tone, and different types of users, so make sure you tailor your updates to appeal to each social network’s nuances. For example, your Twitter updates need to fit within 280 characters, but snippets that accompany links you share on LinkedIn and Facebook can be much longer. And LinkedIn caters to a much more professional audience than, say, Facebook. And remember, you can reuse a lot of the same content across social networks; it’s how you frame and position that content that should be tweaked.
10. You’re Not Measuring Results and Adjusting Accordingly.
Trying to pick your best content for your automated updates? Attempting to determine the optimal timing and frequency of your updates for each social network? You’re probably going to need to rely on your analytics for all those things, don’t you think? Make use of your marketing analytics to identify the content and offers that tend to perform well in social media so you can promote more of the types of content that work, and nix the types that don’t. Track your leads and referral traffic from social media, coupled with qualitative data on how your fans/followers react to timing and frequency, so you can optimize those techniques as well.
11. You’re Not Adding Sharing Links to Your Content.
That’s right — think of it as social media automation enablement. Adding social media sharing links/buttons to all your content, whether it’s a web/landing page, blog post, within an ebook, in an email, makes it easy for your audience to spread your content for you, and expand your reach. It’s sort of like automating evangelism! It might sound sneaky, but your audience will probably appreciate that you’ve done some of the work involved in sharing content for them. People are always looking for social sharing fodder, and if your content is awesome, it’ll make them look like a valuable social media connection who shares great stuff!
Are you making effective use of social media automation? What else would you add to this list of social automation mistakes?
This article was written by Pamela Vaughan. Pamela is a Principal Marketing Manager, Website CRO & Copywriting at HubSpot. She is best known for introducing the concept of historical optimization, which increased organic search traffic and leads for HubSpot’s blog by more than 200%.
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by Fronetics | Jun 11, 2019 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
An effective social media strategy requires data. Here are our 10 favorite social media analytics tools to empower you with insights that will boost your social media game.
Highlights:
- Hootsuite and Sprout Social are all-around social media management tools that offer analytics.
- Google Analytics is an overall powerhouse tool to track the performance of all your digital assets.
- Newcomers to the list include Awario, Squarelovin, Keyhole, and image analytics tool PixL.
At Fronetics, we believe in a data-driven approach to digital marketing. A solid analytical framework has the potential to offer insights that will shape and refine your strategies, increasing your ability to generate, nurture, and convert leads. We’ve pulled together 10 of the best social media analytics tools to help you determine what’s working and what’s not — and to empower you to develop a data-driven strategy.
Our 10 favorite social media analytics tools
(Made with Canva)
1) Hootsuite
There are so many tools out there, and our internal list of the best social media analytics tools often shifts. But there are a few platforms that always make the list, and Hootsuite is one of them. It’s one of the most popular social media management tools for a reason – it’s a powerhouse that can manage tasks from scheduling social media publishing to measuring social media ROI.
Hootsuite gives you key metrics from Twitter, Facebook, and Instagram with audience and post insights, as well as performance data. It packages all the data in approachable charts and graphs. One of our favorite features is the AutoSchedule tool, which lets Hootsuite determine the optimal time to post or tweet based on when similar content performed well in the past.
2) Google Analytics
Another of our perennial favorites, Google Analytics is a robust platform that can provide deep and detailed insights into how your audience is interacting with your digital assets, including social media. This is one of the best social media analytics tools out there, and we’ve written extensively about how to get the most out of it.
For social media analytics, we particularly recommend three custom reports: Best Days to Post on Social Media, Best Time to Post on Social Media, and the Social Media Traffic by Date and Hour. These three reports offer real-time data, along with the in-depth insight you need to help your business optimize its social media strategy.
3) Awario
Awario analyzes online mentions of your business and gives you statistics on mention growth, reach, mentions’ languages and locations, mention sentiment, and where on the web mentions are occurring. We particularly appreciate that the tool also identifies social media users who have used your keywords and provides you with a list of social media influencers in your specific area.
Benchmarking your social media marketing strategy against your competitors is key to understanding how you’re doing. Awario lets you create alerts for your main competitors and offers you a step-by-step comparison of your social media performance against theirs.
4) Snaplytics
While all-inclusive tools like Hootsuite and Google Analytics are excellent for evaluating your overall social media strategy, we also recommend a few tools that focus on specific platforms. Snaplytics hones in on Instagram and Snapchat, including offering insights on Instagram Stories.
For both networks, Snaplytics shows you which acquisition methods are performing best for your business, as well as what precipitates rises and falls in engagement levels. Snapchat can be a tricky platform for brands, and Snaplytics provides the kinds of insights you need to make inroads on this millennial-dominated network.
5) Squarelovin
We’ve written extensively about how supply chain companies can make the most of Instagram and Instagram Stories. Squarelovin is an analytics tool specifically for Instagram that provides you with the data you need to optimize your strategy. It tracks likes and followers, reviews post performance, and measures overall profile engagement.
One of the best social media analytics tools for Instagram out there, Squarelovin highlights the best times to post, ideal filters to use, and most popular hashtags. It also gives you a history of engagement with your posts, broken down by hour.
6) Keyhole
This social media monitoring tool offers up deep analytics for Twitter and Instagram. Keyhole will show you the total number of posts that include your target keywords, as well as how mention volume has changed over time. It displays engagement data, hashtag usage trends, sentiment metrics, and reach statistics.
Influencers are key on Instagram and Twitter, and influencer marketing should be part of your social media strategy. Keyhole provides insights into influencers and trends in your specific niche, along with audience demographics and locations.
7) Union Metrics
Union Metrics analyzes a range of metrics from Twitter, Facebook, and Instagram. Like Hootsuite, it lets you know which content is performing best across each platform, the times when your audience is most active throughout the day, and who your key influencers are.
What really sets Union Metrics apart is in its potential for optimizing content creation. The tool goes above and beyond by tracking relevant trends to help you generate ideas for new content, based on hard performance data.
8) Sprout Social
Sprout Social is probably Hootsuite’s biggest competitor, and it’s another of our frequent favorites. Like Hootsuite, it’s an all-around social media management tool that provides key analytics as well. It measures performance and engagement across Facebook, Instagram, LinkedIn, and Twitter and benchmarks your data against competitors.
Sprout Social also helps you identify your highest performing content and determine why it has performed well. It can also show you how your paid ads are performing through a comparison of paid versus organic impressions and followers gained.
9) Sotrender
This formidable social media analytics tool shows you where conversations about your brand are happening, which of your content performs best, and how your audience engages with your social media content. Sotrender analyzes Twitter, YouTube, Facebook, and Instagram and makes it easy for you to benchmark your efforts against your competitors.
We like any tool that not only offers data but gives you advice for improving your strategy. Sotrender offers customized tips on where your marketing strategy needs improvement, based on the analysis it performs.
10) Scraawl PixL
As the internet, and social media in particular, becomes more visual, experts have pointed to a dearth of analytics tools with the capability to perform rich analysis on images. Scraawl PixL is a relatively new kid on the block, and it’s attempting to fill the void when it comes to image-based analytics.
This high-fidelity, cloud-based video and image processing exploitation tool offers an easy-to-use interface, as well as workflows for analyzing video and image data from online digital platforms. It relies on machine learning-based algorithms that enable face detection and recognition as well as object detection, tracking, and classification.
What are your favorite social media analytics tools?
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by Fronetics | Jun 5, 2019 | Blog, Content Marketing, Logistics, Marketing, Robotics & Automation, Social Media, Supply Chain
When it comes to digital marketing, social media is here to stay. Here’s our four-step guide to leveraging social media for the robotics industry.
Highlights:
- Having a documented strategy is key to reap the benefits of social media marketing.
- Define your audience and establish concrete goals for social media campaigns.
- Set metrics and use data to adjust your strategy consistently over the long term.
The demand for high-performance robotic systems is growing steadily and showing no signs of slowing down. In fact, New Equipment Digest predicts that the robotics vertical within the materials-handling-equipment sector will grow by over 8%, reaching $20 billion by the year 2024. To capture the benefits of the sector’s growth, robotics companies need to invest in digital marketing. Social media for the robotics industry holds tremendous potential — if it’s leveraged properly.
In our work with clients across various verticals in the supply chain, including robotics, we frequently hear that they have been skeptical about the potential of B2B social media use. While social media management does require time and resources, robotics companies should absolutely be reaping the benefits of social media marketing.
Read on for tips on how to create a strategy and leverage social media for the robotics industry.
4 steps to developing a strategy for social media for the robotics industry
1) Define your audience.
For supply chain companies, one of the biggest predictors of success in a social media marketing campaign is a clearly documented strategy. A big part of that is defining your target audience. Chances are, you have some target buyer personas already. Keep these top of mind as you create your social media strategy.
What are the unique needs and challenges faced by your audience? Where do they go online for information? What are their goals? What do they value from you? The more you ask and answer questions about your audience, the better positioned you are to create a strong and effective social media strategy.
2) Determine your goals.
Next, consider what your goals are on social media. You’d be surprised how often this step gets skipped. Marketers are often pressed for time or resources and think of social media marketing itself as a goal, rather than defining specific, measurable objectives for their social media campaigns.
[bctt tweet=”When it comes to social media for the robotics industry, common goals often include increasing brand awareness and authority, generating leads, or establishing thought leadership.” username=”Fronetics”]
When it comes to social media for the robotics industry, common goals often include increasing brand awareness and authority, generating leads, or establishing thought leadership. But before you embark on a social media strategy, consider what your company specifically needs to achieve.
3) Define your metrics.
One of the best things about having documented goals for your social media strategy is that it helps you define what metrics you should be using to track your progress toward those goals. Measuring social media ROI is no easy task, but there are plenty of tools and strategies that can help. While your full list of metrics will be determined by the goals you set, robotics companies should be tracking at least these four metrics:
- Where traffic is coming from
- Revenue derived from posts
- Visitor behavior on your site
- Social media conversions
In addition to the analytics tools offered by social media platforms like Facebook, Twitter, Instagram, and LinkedIn, Google Analytics can give you a bird’s eye view of your social media efforts, as well as delving into detail on the metrics that matter most to you. For more, be sure to check out our guide to getting the most out of Google Analytics.
4) Choose your platforms.
Not all social media platforms are created equal. When it comes time to choose your social media platforms and create a strategy for each, it’s important for robotics companies to consider where their audience spends their time online (see step 1).
As you identify what social media channels are the best fit for your company, keep in mind that the characteristics of each platform should inform what content and how often you should be posting. Twitter, for example, lends itself to short-form, pithy content or links and frequent posting, while a more visual platform like Instagram only requires 1-2 posts per day.
Going forward: using your metrics to stay agile
Once your strategy is established, you can simply put it into place, start posting content, and forget about it, right? Wrong. Effective use of social media for the robotics industry requires ongoing evaluation and adjustment.
If you’ve defined the right metrics to track, the data you collect should help you determine where your efforts are successful and where your methods need to be adjusted. As you refine your strategy and learn the needs and preferences of your target audience, you’ll find that social media is an extremely effective tool for capturing leads, broadening your brand’s reach, and building your reputation.
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by Fronetics | May 30, 2019 | Blog, Current Events, Marketing, Social Media
Also, this month in social media news: Facebook shows marketing decline; Instagram introduces unfollower statistics for creators; and YouTube adds still-image ads.
Highlights:
- Facebook announces a new redesign that puts Groups at the center – and brands on the outskirts.
- For the first time in 5 years, Facebook marketing is in decline.
- Instagram is testing small changes that could make a big difference for brands.
It’s been a big month in social media news. Kicking things off, Facebook held its annual F8 developer conference, giving the world some insights into the platform’s future, including long-term goals. Just one week later, Social Media Examiner released its annual Social Media Marketing Industry Report, which showed a decline in Facebook marketing in general.
In the meantime, YouTube is rolling out a new development for advertisers: still image ads. LinkedIn has updated its Job Search tools, and Instagram is empowering creator accounts with data about unfollowers and new likes. Read on for a roundup of social media news from May 2019.
Facebook Holds Its Annual F8 Developer Conference
From April 30-May 1 in San Jose, CA, Facebook gave developers some glimpses into its long-term goals and strategies. Perhaps the biggest news from the conference is the complete redesign of both its desktop and mobile versions. While the redesign has some aesthetic changes, the important thing for marketers to know is that Facebook is now structuring itself around Groups. As Facebook reported, the new design “puts your communities at the center.”
It’s official: Facebook is departing from the News Feed focus, and instead continuing to turn toward being a more friends-focused platform. In the wake of Cambridge Analytica, Facebook is continuing its push to restore user confidence — and in doing so, it’s clearly demonstrating that Facebook is a decreasingly friendly place for brands. Marketers need to stay abreast of the ongoing changes and shift their Facebook strategies accordingly. Keep an eye on our monthly social media news roundups for updates.
New Report: Facebook Marketing Decline
The Social Media Marketing Industry Reportis out, and its findings offer some surprises — at least on the surface. In a reversal of trends from the past 5 years, there is a clear indication that marketers are turning away from Facebook. While this doesn’t mean that marketers are turning away from Facebook entirely, it does mean that they are diversifying their social advertising. One in 10 marketers indicated that they’ll be decreasing their organic marketing on Facebook, and only 51% plan to increase their organic activities, down from 62% in 2018.
LinkedIn Updates Its Job Search Tools
LinkedIn is continuing to build quietly on its success as a highly respected, professional platform. According to LinkedIn’s announcement of recent changes to its Jobs tools, “We’ve grown from 300,000 to 20 million job postings in the past five years, with members applying to 25 million jobs every week and a new hire made every 8 seconds using LinkedIn.”
The network has redesigned its Jobs section, with the goal of catering better to user needs. The homepage is now more streamlined and less cluttered, and more focused on advertising roles, making it easier for users to scan quickly through available opportunities. The platform is also revamping its job alerts system, giving users instant, personalized alerts about available opportunities. It’s also making its Salary Insights data available to all members.
Instagram Separates New Likes on Posts and Adds Unfollower Stats for Creator Accounts
Instagram is testing out some options that will help businesses easily see activity and take actions based on it. The platform is now sorting the Likes section for creator accounts into “Earlier” and “New” sections, helping businesses easily distinguish the latest activity. The feature has been on Android for several months but is new for iOS.
Similarly, Instagram creator accounts now have access data on followers and, notably, unfollowers. This is valuable data for marketers, as it provides context on content and overall account performance.
YouTube Adds New Still Image Ads
YouTubehas announced that it will soon begin providing non-video advertisers with a new still-image option that will appear within YouTube home feeds. “For a long time, advertising on YouTube meant your brand had to have a video or app ad,” says the announcement. “We’re excited to announce today that’s no longer the case.”
YouTube is calling the feature Discovery Ads, and it will use audience targeting to display ads to relevant users based on their activity. “Discovery ads are a simple and effective way to tap into the power of YouTube — and you don’t even need a video. Just upload your best images from your social campaign, then we’ll optimize your media mix for maximum performance across Gmail, Discover and the YouTube Home feed.”
What social media news caught your eye this month?
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by Fronetics | May 22, 2019 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Social listening describes the process of scanning online platforms to find the sentiment around your brand. Here are 4 ways that social listening can boost SEO.
Highlights:
- Social listening describes the process of scanning social media platforms, blogs, news websites and other digital forums to find the mention of any keywords.
- Regularly monitoring the sentiment around your brand through social listening can help prevent a problem before it blows up.
- Track your organic brand mentions and use that information to create a strategy about how to grow brand awareness.
Video transcript:
This is Elizabeth Hines. I’m the Creative Director at Fronetics, and today we’re talking about four ways social listening can boost your SEO.
Social listening describes the process of scanning social media platforms, blogs, news websites and other digital forums to find the mention of any keywords. In particular the name of your company or your CEO for example, to figure out the general sentiment around your company and your people. We used to use social listening mainly for social media marketing, but it can also be a really effective search engine optimization tool if you do it properly. So here are four ways social listening can boost your SEO.
1. Learn if your backlinks are coming from spammy websites
Backlinks from spammy or untrustworthy websites can negatively impact your search ranking. So a Google executive recently noted that this is just a normal part of being on the web and really you shouldn’t worry that much about it. But the one exception would be if there’s some kind of dedicated activity from a competitor, for example, buying up a lot of links and trying to ruin your search ranking. In this instance you should consider disavowing them and using social listening to figure that out.
2. Find guest blogging opportunities
One of the greatest benefits of social media is the opportunity to network with your industry peers and social influencers. Building relationships with reputable businesses and people could be a gateway to guest blogging, which is one of the most sound and effective ways to build your reputation with search engines, not to mention the people that follow those peer sites and influencers.
3. Monitor your brands reputation
Mistakes happen and even companies with the best intentions will sometimes suffer from a social media crisis. So regularly monitoring the sentiment around your brand through social listening can help prevent a problem before it blows up, goes viral or at least is big enough for Google’s algorithm to down rank you for providing a poor user experience.
4. Grow brand mentions
Now a lot of people will tell you to use social listening to find linkless backlinks, which are websites that mention your content but don’t provide a hyperlink to your site. Then you should reach out to those people and see if they’ll add that link in. But in my opinion, this is an enormous waste of time. We’re seeing that linkless backlinks are becoming equally as important as regular backlinks for search engine optimization. So instead, I encourage you to use that time and energy to track your organic brand mentions and use that information to create a strategy about how to grow more. For example did you say something on Reddit that got lots of attention? Well, you should do more of that.
For more tips like these, check out our blog at fronetics.com.
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by Fronetics | May 16, 2019 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
LinkedIn is a powerhouse B2B social media network and an ideal place for gaining industry insight. Here are 8 must-follow professionals on LinkedIn for the supply chain.
Highlights:
- 94% of B2B marketers are using LinkedIn to distribute content.
- With its publishing platform, LinkedIn lets users create long-form content.
- Follow industry thought leaders to fill your LinkedIn newsfeed with the most up-to-date insights and analysis.
LinkedIn is an overwhelmingly popular platform for B2B marketers when it comes to content distribution. In fact, recent reports indicate that 80% of B2B leads come from LinkedIn, as opposed to 13% from Twitter and 7% from Facebook. The platform isn’t just a powerhouse when it comes to content distribution and lead generation. LinkedIn, for the supply chain, is also an ideal place to keep up with industry news, trends, and thought leadership.
[bctt tweet=”Recent reports indicate that 80% of B2B leads come from LinkedIn, as opposed to 13% from Twitter and 7% from Facebook. ” username=”Fronetics”]
One of the features that sets LinkedIn apart is its Publishing platform. Through the network, users can create long-form posts and articles and share them with followers. This means your LinkedIn newsfeed can become a go-to resource for keeping pace with the latest in-depth industry analysis. Having the right connections in the industry is key to curating the most valuable content for your newsfeed. Here are our 8 favorite professionals to follow on LinkedIn for the supply chain and logistics industry.
Top 8 professionals to follow on LinkedIn for the supply chain
Don Tapscott, Co-Founder and Executive Chairman of the Blockchain Research Institute
A preeminent authority on the impact of technology on business and society, Don Tapscott has written 16 books and has a record of over three decades of thought leadership. In 2017, Tapscott and his son, Alex, co-founded the Blockchain Research Institute, with more than 70 projects doing definitive investigation into blockchain strategy, use-cases, implementation challenges, and organizational transformation. Blockchain has the potential to reshape the supply chain. Tapscott is a great resource for staying ahead of the changes that are coming.
Kelli Saunders, President of Morai Logistics Inc. at Mode Transportation Associates
Recently named as one of Canada’s Top 100 Most Powerful Women, Kelli Sanders is blazing a trail for women in the supply chain. Recognized for her extensive work in the Women’s Executive Network, Saunders actively speaks on encouraging women/young leaders to pursue rewarding careers in entrepreneurship, supply chain, and logistics. In 2016, we were fortunate enough to interview Saunders, who shared her insights on key issues within the supply chain.
Sean Griffey, CEO and Co-Founder at Industry Dive
A recipient of the Digital Hall of Fame and Media News Award, Sean Griffey specializes in strategic growth planning, financial management, technology strategy, online media, lead generation, business development, and B2B media. His company, Industry Dive, publishes business news and original analysis in 12 vertical markets. Griffey continues to run the Logistics and Supply Chain Professionals group on LinkedIn, with nearly 300,000 members.
Tim Debus, President & CEO of Reusable Packaging Association
Tim Debus brings his 20+ years of experience in bringing to market new technologies and leading industry initiatives to improve the production and supply of agricultural commodities. He focuses on promoting the use and value of reusable transport packaging systems and advancing the common business interests of members of the Reusable Packaging Association. He works to clearly demonstrate supply chain efficiencies, environmental benefits, ergonomic improvements, and cost advantages to end users in all industries.
Patrick Bian, Director of Supply Chain Management at Watts Water Technologies
Patrick Bian boasts an impressive track record developing supply chain strategic roadmaps and leading multi-national teams to support the business vision for global companies. In his work at Watts Water Technology, he provides solutions used to safely convey, conserve, and manage water. Standing president of the French American Chamber of Commerce, New England for the past four years, Bian is also a lecturer at Northeastern University for the Masters Program in Business and Engineering.
Yossi Sheffi, Professor of Engineering and Director of the MIT Center for Transportation and Logistics
An expert in systems optimization, risk analysis, and supply chain management, Dr. Yossi Sheffi is a leading academic in supply chain and logistics studies. He has authored numerous award-winning books, consulted with leading entrepreneurs, and founded or co-founded five successful companies. His LinkedIn publications highlight industry trends ranging from autonomous driving to the latest in retail and e-commerce.
Adrian Gonzalez, President at Adelante SCM & Founder/Host of Talking Logistics
Adrian Gonzalez is a well-respected, trusted, and influential supply chain and logistics analyst and strategic advisor to high-level executives in manufacturing, retail, third-party logistics, and technology companies. He is the founder, host, and creative force behind Talking Logistics, a weekly online video talk show. On both LinkedIn and Talking Logistics, he gives supply chain and logistics professionals interactive and engaging information about the industry, focusing on interviews with thought leaders and key players.
Bart De Muynck, Research Vice President at Gartner
Bart De Muynck is a prolific and insightful publisher on LinkedIn, where he analyzes complex technology topics that are currently impacting the transportation sector. He frequently writes about advanced transportation management systems, as well as the many ways blockchain will impact the supply chain industry.
Did we miss anyone? Who are your favorite professionals to follow on LinkedIn for the supply chain?
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