by Fronetics | Mar 27, 2017 | Blog, Content Marketing, Marketing, Social Media, Supply Chain
Here are the major headlines happening in social media news, specially curated for the supply chain, as of March 2017.
It’s not easy keeping pace with the latest happenings in the constantly evolving social media landscape — but it’s a must for your business. To help keep you up to date, here’s our monthly rundown of social media news for the supply chain.
Facebook algorithm ranks reactions higher than likes
Facebook announced earlier this month that it has tweaked its algorithm so that reactions “will affect post ranking slightly more than Likes.” The company cited its finding that reactions are an “even stronger signal” of what content users would like to see, but clarified that all reactions will continue to be weighed equally to one another.
YouTube introduces YouTube TV
After last month’s expansion of mobile live streaming and launch of super chat, the video juggernaut has now introduced YouTube TV, “with about 40 networks onboard to stream their live broadcasts and cable feeds to its subscribers.” The company and participating networks are set to sell ad inventory and share revenue, and the service will be based on subscriptions.
Google launches Meet by Google Hangouts
This one could be big for your business’ internal operations. Meet by Google Hangouts is a new video conferencing application designed for HD video meetings, joining Google’s lineup of business products known as G Suite. The product is “aimed at making it easy to access these calls while on the go, including dial-in numbers for those who are traveling, links you can join with just a click, and integration with Gmail and Calendar for G Suite users.”
Facebook globally launches Messenger Day
The company has launched a new way to share photos and videos “as they happen” in the Messenger app. Be sure to check out this Social Media Examiner post on how to use this new feature to market your business.
Twitter introduces analytics for Twitter Moments
The company has announced that analytics for Moments are now available to all Twitter users, allowing publishing partners and brand advertisers to track their content’s performance and gather insights on post interaction.
LinkedIn adds profile photo filters and editing tools for mobile
LinkedIn has introduced “a quick and easy way to enhance” profile photos with editing and filters right in its mobile app. Users can now “crop and edit the brightness, contrast, saturation, and vignette,” as well as choose from filters to enhance their profile photos.
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by Fronetics | Mar 23, 2017 | Big Data, Blog, Current Events, Data/Analytics, Internet of Things, Logistics, Manufacturing & Distribution, Strategy, Supply Chain, Talent, Warehousing & Materials Handling
Our series by MBA students and graduates at Peter T. Paul College of Business and Economics highlights some of the most pressing issues in supply chain management today.
A few years ago, the Wall Street Journal called supply chain management the “hot new MBA.” Many universities have been introducing related degree programs, majors, and concentrations in response to a growing demand for new hires with supply chain expertise. Graduates of these programs are heavily recruited by employers, which is helping to attract ambitious, young talent to the industry.
Fronetics had the opportunity to collaborate with some of these rising stars by inviting MBA students from the University of New Hampshire Peter T. Paul College of Business and Economics to author guest posts on our blog. They covered a variety of pertinent topics, from the Internet of Things and Big Data to pet food and Chipotle. Their pieces are summarized below.
In the coming weeks, we’ll be partnering with another MBA class at UNH to author a second series of posts covering some of the most pressing issues in supply chain management today. Make sure you receive our blog e-newsletter (sign up to the right) or follow us on social media so that you don’t miss out.
Steve Mondazzi writes about how the Internet of Things is now being used to improve factory workflow, increase material tracking, and optimize distribution to maximize revenues. Everything from turning lights on and off to security systems can be controlled from your smartphone, and that technology is moving to the manufacturing industry. Mondazzi examines Mark Morely’s theory that the IoT will impact the industry in three main ways: pervasive visibility, proactive replenishment, and predictive maintenance. He also explores hurdles to implementation — such middleware and a common protocol for businesses regarding IoT. Read article
Mikayla Cadoret focuses on the barriers to entry in the pet food industry. New brands have three options: manufacture product themselves, choose a co-packer who uses a private label, or choose a co-packer who will manufacture the food to the specifications of the brand. She discusses the challenges of those choices as well as high-profiles recalls resulting from co-packer error. She recommends strategies that companies implement to keep tabs on co-packers’ sourcing and manufacturing. Read article
Nicole Brooks explores Amazon’s mission to be earth’s most consumer-centric company. The e-commerce giant not only offers low prices, it also exceeds consumer expectations and shifts industry standards with benefits like same-day shipping. Brooks examines Amazon’s biggest technological assets, and looks forward to up-and-coming innovations like Kiva robots in warehouses, drones, Prime Air, and Amazon Business. Read article
Corey Ducharme discusses the traditional four-step problem-solving method and how it isn’t effective in solving needle-in-a-haystack issues resulting from limited business resources. Six sigma can address these issue with its six-step process. With the addition of an analysis phase, solutions become more effective, leading to better results and higher revenue for businesses. Read article
David Chadwick explores whether advances in radio-frequency-identification technology (RFID) will render humans obsolete in the supply chain. RFID could dramatically improve efficiency and accuracy in warehouses by reducing the need for human interaction. But it is uncertain to what degree this technology will be implemented in all aspects of supply chain management. Read article
Dario Cavegn discusses how increasing size and complexity of global supply chains open them up to increased risk. Supply chain disruptions can vary from insignificant to extremely threatening. But regardless of disruption size, supply chains can remain resilient with a business continuity plan, which acts as a road map to continue operations during or after a disruption. Cavegn outlines the development process from analysis to feedback. Read article
Josh Hutchins explores the limitations of big data. The real value lies in the analytics applied to the data. As an example, Solid Gold Bomb drove its prospering t-shirt business into the ground from an oversight and misapplication of data. Hutchins concludes that companies must have an intimate understanding of big data applications to avoid a similar fate. Read article
Michael Hickey discusses third-party logistics providers as a resource for a company’s operations arm. 3PLs offer an outsourcing opportunity for order fulfillment, inventory and warehouse management, as well as transportation of finished goods. But businesses should ask themselves these questions when determining whether a 3PL is a good fit for their needs. Read article
Sarah Hebert discusses Chipotle’s high-profile pork-supplier conundrum. The chain cut their pork supply by a third due to a supplier’s violation of their animal welfare standards. While this affected sales by 7-8%, Chipotle embraced the situation as a strategic PR opportunity. But behind the scenes, the company was scrambling to address long-term supply concerns associated with its rapid growth. Hebert asks, “At what point do you scale back the growth for the sake of maintaining brand integrity?” Read article
Connor Harrison discusses GM’s recall of 2.6 million vehicles. The company’s faulty ignition switches were linked to 13 deaths and 31 front-end collisions, but the company managed to contain the crisis. Harrison examines the root causes of the issue, including faulty ignition switches from GM’s supplier Delphi, a strained business relationship, and legal complications. Read article
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by Jennifer Hart Yim | Mar 22, 2017 | Blog, Leadership, Logistics, Supply Chain, Talent
By calling them “soft skills,” are we shortchanging competencies that are critical for supply chain and procurement professionals to succeed?
This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement.
One of the biggest stories in the world of Supply Chain and Procurement talent over the past few years has been the emerging importance of Soft Skills. Time was, the business world saw Supply Chain and Procurement as highly analytical fields, where the ability to organize and interpret data was paramount. Analytical skills are still important, of course. But as the field has become more strategic — with a greater impact on wider areas of business — professionals in the field have had to become stronger at advocating for it. No senior Procurement professional is going to get very far into a Procurement transformation without being able to advocate for their Procurement method and what it can deliver. No one is going to transform their organization’s Supply Chain without being able to explain whatever insights they’ve gleaned from data to senior management.
When we say “Soft Skills,” we generally mean:
- Verbal communications
- Written communications
- Relationship-building skills
- Presentation ability
- The ever-elusive and hard-to-define-but-you-know-it-when-you-see-it “polish”
There’s no doubt they’re important, especially when it comes to moving into the senior ranks of leadership. But by calling them “soft skills,” are we really shortchanging them and treating them as ancillary to the “main,” “vocational” skills we ask for? Maybe it’s time to put them front and center.
They may be skills, but they’re not soft
Marketing guru and entrepreneur Seth Godin had an interesting post about the concept of “Soft Skills” and whether the way we think about them needs a revamp: “Let’s stop calling them ‘soft skills.’ They might be skills, but they’re not soft,” he says.
Godin’s basic point is that soft skills build a great workplace culture. And workplace culture isn’t an ancillary bonus to a business’s core function. It is a business’s core function. Godin doesn’t discount the importance of vocational skills. You can’t make a Supply Chain run without data. But for all the talk about strategy, a truly successful company succeeds not because of its strategy, but its culture — just like a truly successful career in business is often driven by soft skills rather than vocational skills.
His point is also that we don’t put as much effort into training soft skills as we do vocational skills, which might be because vocational skills are easier to measure. For example your typing speed (or for a Supply Chain role, your facility with SAP or JAD software) is much easier to measure than the kind of empathic awareness that makes a team sing. The result?
“Organizations hire and fire based on vocational skill output all the time, but practically need an act of the board to get rid of a negative thinker, a bully or a sloth (if he/she is good at something measurable).”
Rebranding soft skills as real skills
Godin’s suggestion is to rename soft skills “real skills” and break them down into new categories by which we might assess them:
- Self Control
- Productivity
- Wisdom
- Perception
- Influence
He breaks these categories down into an exhaustive list of skills (“diplomacy in difficult situations,” “etiquette”) that’s definitely worth checking out, and worth assessing in new hires. It gets a little abstract, but we couldn’t agree more with Godin’s core point: It’s time to put “soft skills” front and center.
In Supply Chain and Procurement, which are the areas we recruit for, soft skills are taking on more relevance as automation begins to handle the nuts and bolts of how products come to market, and how companies work with suppliers. The function is becoming more nimble and more strategic, and the future belongs to those who are able to be strategic advocates — and the companies that prize this in their hires.
Yet in a field that is, by its very nature, obsessed with efficiency, measurement, and data, soft skills sometimes take a back seat.
We think it’s time to change that.
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by Fronetics | Mar 21, 2017 | Blog, Diversity, Leadership, Supply Chain, Talent, Transportation & Trucking
The founder and president of Women In Trucking discusses bringing gender diversity to transportation.
Ellen Voie is successfully breaking down barriers and changing the perception of the trucking industry. As founder and president of Women In Trucking (WIT), Voie and her team work to promote the organization’s mission “to encourage the employment of women in the trucking industry, promote their accomplishments, and minimize obstacles faced by women working in the industry.”
Voie has been named a Transportation Innovator Champion of Change by the White House, a Fleet Owner Dozen Outstanding Woman in Trucking, and a Supply & Demand Chain Executive Magazine Pro to Know 2016. Her blog was recently named one of the top three logistics and supply chain blogs in 2017 by Fronetics readers.
I spoke with Voie about her experiences in the transportation industry, as well as her hopes for WIT and the future of women truckers.
Early career
After a semester pursuing broadcast journalism, Voie unexpectedly moved back to her hometown in Wisconsin for family reasons and got a job drafting at a steel fabricating plant. The company soon asked if she had any interest in moving over to their new traffic department. Tempted by the offer that they’d also put her through school for traffic and transportation management, Voie gladly accepted.
Voie was responsible for bringing in all the raw steel and shipping out the finished product for three plants. But, as a young female traffic manager, she noticed that she was a bit of an anomaly. “I remember walking into the traffic fraternity meeting and realizing I was the only woman there,” she says.
While she proved herself extremely competent and capable, Voie still met some resistance. “I was 20 years old, hiring drivers that would tell me, ‘I’ve been working longer than you’ve been alive!’”
But to drivers who struggled with the idea that she would be their boss, Voie simply replied, “If you have a hard time taking instruction from a female, then don’t apply.”
Voie would move on from the plant to work as a freelance transportation consultant, executive director of Trucker Buddy International, and manager of recruiting and retention programs at Schneider National. Her industry knowledge and capability earned her great respect in the industry and beyond.
Women In Trucking is born
Voie’s role at Schneider involved helping the company attract and retain drivers. She was asked to focus on four groups: returning military, Hispanics, seniors, and women. “So I started doing research on what women look for in a carrier,” she recalls. “I began to realize that the trucking industry as a whole did not do a very good job of focusing on bringing more women in.”
At the time she was working on getting her pilot’s license and belonged to a group called Women In Aviation. Voie thought to herself, “Why is there not an organization for women in trucking?”
The idea for WIT was born.
After launching in 2007, Women In Trucking was well received. “Companies thought, ‘Yes we should get more women!’” Voie says. And as the driver shortage became more critical, carriers became even more enthusiastic about hiring women drivers. They began to realize that, generally, women take fewer risks and make really good drivers.
Removing obstacles
One of the pillars of the WIT mission is to minimize the obstacles women face in the industry. When asked about the biggest challenges, Voie is resolute: “The biggest obstacle is image. Women outside the industry just don’t think about driving a truck. We need to show them that it’s not the same old physically demanding job that it used to be.”
One of Voie’s strategies for changing the industry’s image is by educating young girls about trucking. WIT has partnered with Girl Scout groups across the country to develop a transportation patch, for example. And Voie says she’s close to getting a female truck driver doll on toy store shelves.
Equipment is another major obstacle facing women in the industry, so Voie works with truck cab designers on ergonomics and truck cab design. Whether it’s changing the slope of dash and the closeness of the steps or adding more safety equipment and other creature comforts, “they are very interested in learning what it is that women want in a truck,” explains Voie.
Truck stops are similarly invested in making their facilities more amenable to female drivers. “They are always asking: How are the showers? How is safety and security? How are you treated when you go in?” Voie notes.
Voie says that though the percentage of female drivers has held pretty steady (around 7%), increased awareness has helped the industry become more accepting of and accommodating to them through the years. That’s in large part thanks to Women In Trucking providing a voice and advocating for women in the industry.
Leaning in
Another shift Voie has noticed in recent years is that carriers have begun actively recruiting women employees. They’re also celebrating female drivers and executives through events and functions, and building retention programs specifically targeting their female employees. Voie points to one company that created a female driver liaison to handle all calls and concerns from women drivers. Steps like these are helping carriers to attract female talent and support existing employees in a very positive way.
Women within the industry, too, increasingly are supporting each other in their careers through networking events and mentoring relationships. Women In Trucking is helping to build these networks and provide mentoring opportunities. As a result, Voie has witnessed a growing number of women taking on leadership roles in the industry.
Voie also stresses the importance of relying on tools like social media to connect with each other. “The trucking community is very close, and social networking brings them even closer,” she says. “Physically they are away from home and their companies and are alone in a cab, and they really depend on social media to stay connected.”
Through mutual support and active engagement, women and WIT have changed the conversation about females in the trucking industry.
The future of Women In Trucking (and women in trucking)
Looking ahead, Voie is focused on growing WIT’s membership and attracting other verticals, like towing, warehousing, and manufacturing. “There are a lot of people in the industry who aren’t necessarily involved exclusively in trucking, and I’d like to be a resource for them as well,” she says.
She’s also working on developing a best-practices guide based on the successes of companies that have a high percentage of women at both the management and driver level. And she’s very excited about an upcoming partnership with Feeding America, in which carriers will donate delivery of a load to help relieve hunger.
As far as the future of women in trucking, Voie sees only more good things to come. And she offers this advice for women facing naysayers who doubt their abilities or experience: “You have to prove yourself. Don’t be a victim. Don’t denigrate yourself or feel that you can’t do it — because you can. When you prove yourself, you’ll love it.”
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by Fronetics | Mar 20, 2017 | Blog, Content Marketing, Marketing
If you want to connect with your target audience, make storytelling a part of your content strategy.
If you want content marketing to make a big impact on your business, your audience needs to connect with your content. You need to engage them. You need to grab them emotionally and intellectually. You need to get them thinking.
The best content feels like a great story. That’s because stories do all those things and more.
Content that reads like a great story will facilitate engagement and brand loyalty with your audience, which, in turn, will lead to content marketing success. Here are some tips to incorporate storytelling into your content strategy.
Make your brand tangible to your audience.
Statistics and graphics have their time and place. But real people and real experiences are the best way to connect with your audience on a deeper level. Tell real stories — how a customer benefitted from your product, for example — to get your audience to understand what your company can do for them.
When you engage readers and get them involved in your story, you create long-lasting customer relationships. Storytelling makes them form an emotional bond with your company, which drives brand loyalty.
Greg Hadden, executive creative director of Motive Made Studios, sums up the power of this strategy: “What often gets lost is the fact that good storytelling is potent stuff. It has the power to make people want to believe and to belong, which is the goal of all storytellers. We’re all selling something, be it an idea, an exploration of the human condition, or say, a vacuum cleaner. It’s no mistake perhaps that good stories often create products.”
Humanize your content.
Yes, at the end of the day, we’re all selling something. But your content should not be a sales pitch — it should speak to your audience rather than at them. It should connect with them on a human level.
Your content should represent what you do, what your customers stand to gain, and how you are making life better for your customers and those around you. It should convey genuine enthusiasm for your work.
One of the best ways to tap into this enthusiasm is by thinking about what your company stands for and building content around those principles. Is sustainability at the core of your mission? Does your company pride itself on improving customers’ productivity and efficiency? These are messages that can humanize your brand — and that your audience can believe in and relate to.
Whole Foods is an exceptional example of a company using content to connect with its audience and establish itself as a lifestyle brand focused on healthy eating and living. It curates content, for example, about how to save money while still eating healthily. While not directly related to its products, this kind of content understands the needs of the target audience interested in Whole Foods’ products. Further, its content conveys the company’s passion for earth-conscious living and uses proactive language to allow readers to feel like they have an active role in that mission.
Successful content begins with connection. The more you can walk the line between telling a story and promoting your brand, the more connections you’ll make. Start by being yourself and talking about what drives you in your content. The stories you share will be authentic and tangible to the target consumer who is interested in what you have to offer.
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by Jennifer Hart Yim | Mar 16, 2017 | Blog, Logistics, Strategy, Supply Chain, Transportation & Trucking
Try these affordable online tools and mobile applications to help the logistics professional control their business.
This guest post comes to us from Adam Robinson, marketing manager at Cerasis, a top freight logistics company and truckload freight broker.
Logistics professionals require exemplary international online logistics tools to help them carry out their daily businesses with ease and deliver the best for their customers. For any developing business, adopting the widely used and affordable technologies is more economical. Mobile phones can offer incredible services in any business from inventory tracking and shipments to the execution of procurement transactions. Let’s base our discussion on online trucking logistics and mobile applications that can be used in supply chain management on a global basis by the logistic professional to control their business.
Top 8 Online Logistics Tools For Logistics Professionals
1. The Scandit mobile application software
Scandit is one of the top mobile online logistics tools used in international logistics in supply chain management. It is an advanced barcode scanner that is capable of extending bar code scanning to technology savvy inventory manager. Unlike other scanners, the scan in Scandal doesn’t have to be perfect to process data as it can scan hard to reach the barcodes with ease. It is also cross-platform enabled to facilitate ease of data sharing across other networks online.
2. The Easy stock mobile application software
This optimization tool for inventories is cloud based. It systematically limits access from the warehouse locations to minimize cost while maximizing on the availability of highly profitable items. It is one of the essential online logistics tools that can help managers forecast, plan the inventories, and a budget for the available resources. Most logistics prefer integrating the use of this app to automate procurement and replenish other processes to raise the profit margins.
3. The Web fleet Android application
The web fleet Android application is an incredible mobile application suitable for retaining control of the daily operations of your workforce. This app can be accessed through web browsing, where the logistic professionals can manage their business in real time just from their phones or laptops at the comfort of their seats. This application will help you track the daily operations 24 hours to ensure the credibility of your workforce and efficiency in your operations.
4. Service Max mobile app
Service Max mobile app is one of the best and top-selling apps in service management field that every logistic professional should consider using. The app combines the integration of service contracts, management of orders, workforce optimization and monitoring of social media customers. It builds an end-to-end service organization view of your relations with the clients who help you analyze the quality of your services and the reactions of the customers towards them. The feedback shared through social media, such as Twitter, by the people using your services helps you to gauge yourself and point out the areas that require improvement.
5. The Co-pilot Android mobile app
Co-pilot Android mobile app is an incredible online logistics tool employed in international logistics. It offers mapping and direction routing. It facilitates navigation through online tracking of your vehicle for efficiency. The application has additional algorithms that help the truck drivers follow efficient routes to avoid traffic and other obstacles that can delay the delivery. It is with a 100% surely that every logistic will be interested in the quick delivery of his/her business services within the shortest time possible which can be catered for using this application. The app also gives the dynamic information of the various navigation routes such as truck height and weight to ensure smooth navigation in the designated routes.
6. The Logistics mobile app
Logistics is a multipurpose free on-line Android mobile application used for on-line tracking logistics. It can be used to track drivers, shipment of goods, vehicles and client’s operations. Every logistic professional should look for this app to increase the visibility of the entire supply chain with the use of a smartphone. This incredible app will help you monitor and track your logistic operations with ease and confidence.
7. The Evernote online mobile application
Evernote, as well as Eduzaurus, has been rated as the best tool used by professional logistics in organizing important files, documents and images and is, therefore, a widespread global application in the field of supply chain management. It is widely known and used in online filing and storage of documents used in the supply chain. It has an added advantage as compared to other supply chain mobile applications due to its ability to record voice memos when you are away through an inbuilt voice recording technology. This helps the manager to track the success of the workforce when away. With this mobile application, it is a guarantee of success to the managers and logistics in file organization field.
8. The Cerasis Rater — A Web-Based Transportation Management System with Companion Mobile App
The Cerasis Rater allows you to process shipments for the following over-the-road modes:
- Less than truckload
- Small Package, also known as Parcel
- Intermodal
- Full Truckload moves
The Cerasis Rater eliminates the manual process of booking shipments. Before using online logistics tools, you’ve most likely wasted time, energy, and money trying to maintain your carrier rates, calling carriers to try and get the best price, and lost efficiency from having to keep up with paper bills of lading. The Cerasis Rater offers many automation & efficiency benefits to include:
- Process your own shipment, at any time, 24/7 through our web-based portal.
- Upload, store, and maintain your shipper address book with pre-population to maintain accuracy and save time.
- Store your custom commodities, and over time the Cerasis Rater puts the most commonly used to the top of the list for faster processing.
- Choose from multiple carriers whose rates are negotiated specifically to your needs within the system, allowing you to not waste time or energy, and to not leave money on the table at the time of shipment.
- Choose carriers based on rate, transit time, and limit of liability to ensure your cargo and your peace of mind are covered.
- Print batch freight quotes, bills of lading, invoices, and labels all within the same system.
- Create, email, and print bills of lading when you are done processing your freight shipment.
- E-mail notification options customized to your needs.
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