by Fronetics | Dec 20, 2017 | Blog, Talent
Here are our most-viewed blog posts from 2017 about talent, including tips on retaining your top talent and helping turn your employees into brand ambassadors.
The start of the new year brings along a host of resolutions. Finding a new job or advancing in a current position are common new year’s resolutions for individuals. For companies, identifying new strengths and interests within your employees and hiring and retaining great talent are common goals.
We’ve assembled our top 10 talent posts of 2017. We hope these posts help you and/or your company overcome challenges, and achieve your goals for next year.
Top 10 most popular talent posts of 2017
1. Gender Diversity is Not a Women’s Issue: It’s an Economic Issue
Gender diversity is generally viewed as a women’s issue. It is not. Research conducted by McKinsey & Company and LeanIn.org finds that despite corporate America’s stated commitment to gender diversity, outcomes are not changing. Moreover, the research finds that employees do not believe companies are taking the necessary steps to enact change. Read more.
2. Top Supply Chain Management MBA Programs 2018
Looking for talent? Try recruiting from these top-rated supply chain management MBA programs and schools. We have written before about the importance of recruiting and strengthening the relationship between academia and the supply chain industry as means to solve the growing supply chain talent gap. If your company is looking to hire, consider strengthening your rapport with schools that offer supply chain programs or specialties. Read more.
3. Are We Thinking About “Soft Skills” All Wrong?
By calling them “soft skills,” are we shortchanging competencies that are critical for supply chain and procurement professionals to succeed? One of the biggest stories in the world of Supply Chain and Procurement talent over the past few years has been the emerging importance of Soft Skills. As the field has become more strategic — with a greater impact on wider areas of business — professionals in the field have had to become stronger at advocating for it. Read more.
4. Great Supply Chain People Are Getting Harder to Find, But Do Companies Have a Talent Management Issue?
Is the Supply Chain talent gap problem really a talent management problem? This guest post from Argentus explores the so-called “talent deficit” in the field from all angles and perspectives. The fact is, it’s becoming harder for companies for find the talent that they need for these positions as baby boomers retire and the function evolves. Read more.
5. Employee Brand Ambassadors Can Influence B2B Buying Decisions
As peer influence becomes increasingly important in B2B buying decisions, empowering employee brand ambassadors will benefit your bottom line. I’ve written lately about the rise of influencer marketing. It’s a strategy B2B businesses are starting to understand and use to their advantage. But you don’t need a Kardashian or even an important industry professional to get started. Employees are your most natural, ready-made influencers. Read more.
6. Freight Driver Shortage Update: Will 2017 Come to a Head and Cause Issues for Shippers?
Growing woes over a forthcoming capacity crunch are not going away anytime soon. But, the capacity crunch may have a major impact on the freight driver shortage and vice versa. In a sense, fewer drivers mean that capacity will grow tighter. Yet, as capacity shrinks, the incentive for drivers increases. Read more.
7. 3 Ways to Attract Millennial Talent for the Supply Chain
Hoping to draw more millennials to your talent pool? Implementing these three ideas might help win them over. By the year 2020, millennials are estimated to make up a majority of the workforce. In addition, a 2014 study found that 46% of B2B buyers were millennials, and that number is on the rise. This seismic shift in workplace demographics calls for a new approach to attracting and retaining talent. Read more.
8. 3 Questions to Ask before Making a Professional Change and Overcommitting
Thinking of making a professional change? Here are some questions to consider before taking the plunge and overcommitting. We’ve all been asked to take on new projects at work when we’re already completely swamped. In the moment, it can be very hard to say no. And we’ve all jumped on LinkedIn to see what other opportunities are out there. More money, less headaches. The grass is always greener. Read more.
9. Could Liberal Arts Grads Fill the Supply Chain Talent Gap?
Mark Cuban thinks liberal arts grads will be the next in-demand employees. Could they be the answer to the supply chain talent gap? The supply chain talent gap has been called a “perfect storm.” Every report cites doomsday statistics of the impending crisis when, by 2025, 60 million baby boomers will exit the workforce, leaving only 40 million millennials to take their place. Read more.
10. Three Tips for Retaining Your Top Talent
Investing in your top talent and playing an active role in developing their careers will motivate them to stay around. Company loyalty is a thing of the past. In today’s day and age, everyone is looking for the next best thing, and that is true in the workplace as well. But this doesn’t mean that retention of top talent is hopeless. Read more.
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by Fronetics | Dec 19, 2017 | Blog, Marketing
Email is one of the most utilized tools in your marketing toolbox, but marketers need to continuously develop their email practices to keep up with the rapidly changing interests of audiences.
Email marketing is a powerful tool for growing and developing your business. You probably get hundreds of marketing emails from all kinds of companies you patronize (and even those you don’t) every day. So you know as well as anyone that not all email marketing is created equal.
Especially in B2B culture, there is a right way — and many wrong ways — to do email marketing. Our blog hit on many best practices in 2017 that are important for B2B marketers to keep in mind as they create marketing emails.
Here are the top 7 email marketing posts for 2017.
1. 7 Email Marketing Tips for Manufacturers and Industrial Companies
Here are seven tips for manufacturers to improve your email marketing strategy in the manufacturing and industrial sector. Many manufacturers and industrial companies are still stuck in the one-off batch and blast mode of email marketing. That strategy is not likely to work very well in industrial marketing, where most of the purchases include complex products with long sales cycles, multiple decision-makers, and stakeholders are involved. Read more.
2. 7 Techniques for Personalizing Marketing Emails and Boosting Engagement
Personalizing marketing emails increases open rates, click-throughs, and revenue, but it takes so much more than addressing recipients by name. Marketers can use information they have about subscribers to tailor email content for individuals, based on who they are or where they are in the buyer’s journey. Read more.
3. 4 Email Marketing Stats that Prove You Spend Too Much Time Creating Emails
Email marketing can be a challenge — to say the least. The constantly changing email landscape, marketing trends, and privacy regulations can make staying on top of your email game very tough. Take a look at these 4 statistics and why streamlining and automating certain aspects of your email marketing program might free you up to focus on factors that can make a difference. Read more.
4. Increase Revenue from Marketing Emails by 760% with This One Trick
Email list segmentation is the one of the simplest and most critical practices to improving marketing email performance. Marketing emails are an important part of lead nurturing: They can make or break whether a lead becomes a sale. So marketers spend a lot of time and money thinking about how to perfect their messages. Read more.
5. 5 Biggest Email Subject Line Mistakes to Avoid
Email marketers, beware: If you’re tasked with writing compelling emails to capture online customers, the subject line — the headline of your message — is the first and main spot to grab the viewer’s attention. But, while a cleverly written subject can boost open rates and click-throughs, a poorly written one can have the opposite effect. Read more.
6. Three Marketing Email Crimes to Avoid
Are your marketing emails annoying your customers and prospects? We’ve all felt it: the visceral annoyance on opening an email — because it’s the fifth one from the same company in two days, or because it’s packed with hyperbole or an off-putting sales pitch. As it turns out, recent research has shown that this reaction is only too natural. We’re predisposed to view the tone of email more negatively than it was written. Read more.
7. Mobile-Friendly Emails: 6 Tips for Success
Use these 6 tips for more mobile-friendly emails to improve recipient engagement rates and to promote profitable customer action. When a majority of your audience is reading your marketing emails on their mobile devices, it’s imperative that you’re creating emails that are optimized for mobile viewing. Here are 6 essential tips for creating mobile-friendly email campaigns. Read more.
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by Fronetics | Dec 18, 2017 | Blog, Leadership
Our most-viewed leadership posts from this year cover positive and negative leadership characteristics and provide examples of exceptional industry leaders.
One of my favorite experiences from 2017 was interviewing Ellen Voie, the CEO of Women In Trucking. A true inspiration, Voie exhibits tangible passion for promoting more gender diversity into the transportation space, but her practical, strategic approach is the hallmark of her success. She is an exceptional leader, and I feel privileged to have gotten this opportunity.
Our top leadership posts from 2017 examine what makes a good leader, as well as what makes a bad leader. They also look at some executive thought leadership about industry trends, and talk about graduate programs from which future leadership may be matriculating.
Top 10 leadership posts
1) 80% of Executives Say Procurement Isn’t Strategic Enough
Tis guest post from Argentus Supply Chain Recruiting looks at insights from the Procurement 2020 Survey. The survey of 200 C-Suite executives from a variety of industries and functions presents a rather dispiriting picture of the Procurement function today — or at least how it’s perceived. The majority of executives don’t think procurement is crucial to business leadership, and that it isn’t a key input when making high-level strategic decisions. Read full post
2) Women In Trucking’s Ellen Voie Paves the Way for Women Drivers & Managers
Ellen Voie is successfully breaking down barriers and changing the perception of the trucking industry. As founder and president of Women In Trucking (WIT), Voie and her team work to promote the organization’s mission “to encourage the employment of women in the trucking industry, promote their accomplishments, and minimize obstacles faced by women working in the industry.” I spoke with Voie about her experiences in the transportation industry, as well as her hopes for WIT and the future of women truckers. Read full post
3) Top Supply Chain Management MBA Programs 2018
We write frequently about the importance of recruiting and strengthening the relationship between academia and the supply chain industry as means to solve the growing supply chain talent gap. If your company is looking to hire, consider strengthening your rapport with schools that offer supply chain programs or specialties. The U.S. News & World Report annual rankings give companies in the supply chain and logistics industries an idea of where some of the brightest graduates, who will be seeking employment in the upcoming months, will be coming from. Read full post
4) 5 Ways to Push Employees to Be Their Best without Stressing Them Out
Management works to create a balance between pushing employees and pushing them past their limits. Leaders should create a safe and supportive environment where employees feel respected and, in turn, cooperative and productive. With this is mind, it’s important to incorporate tangible ways of reducing stress for your employees. This post offers some ideas. Read full post
5) How to Be a Bad Leader: 6 Common Characteristics of Poor Leadership
What’s the number one reason talented employees quit? Gallop polls show that 50% of employees cite their managers as the reason for leaving. A bad leader can cost your company. And poor leadership at the highest levels of a company can be detrimental to a business. This post outlines 6 common characteristics of poor leadership that should be red flags to all companies. Read full post
6) Should You Get an MBA in Supply Chain or a Designation?
Again, our friends at Argentus Supply Cain Recruiting ask an important question: What value do you see in getting a Master’s Degree in Business/Supply Chain vs. some of the designations out there? The recruiting experts speak to what companies are looking for in hiring, and how graduating from these programs builds your personal brand. Read full post
7) Should You Freeze Hiring During Uncertain Economic Times?
Despite an 8-year bull market, many businesses are still licking the wounds caused by the 2007 financial crisis. Add a volatile political climate and predictions of impending economic turbulence, and you can’t blame those growing wary of rapid growth or expansion opportunities. But, as the supply chain is already suffering from a talent gap, can companies afford to slow or freeze hiring — or, even, to downsize? Research suggests that organizations that balance caution with a forward-looking talent-acquisition strategy may fair best through difficult economic times. Read full post
8) Why Supply Chain and Logistics Executives Should Be Active on Social Media (as Themselves)
With their relative celebrity, supply chain and logistics executives are uniquely positioned to attract a following of customers, prospects, potential talent, industry peers, and admirers. They can use social media to connect with these people, share their ideas and industry news, and become the human face of their brands. It amplifies the company’s social media efforts in a way brands can’t do themselves. Read full post
9) Women Leaders Who Make the Supply Chain Flow
We have had the opportunity to interview 6 supply chain leaders about their professional experiences, as well as their thoughts on gender diversity in the industry and beyond. Interviewees include: Kendrea Durr-Smith, Director of Global Trade Compliance, Arrow Electronics; Barbara Jorgensen, Co-Founder and Managing Editor, Electronics Purchasing Strategies; Hailey McKeefrey, Editor-in-Chief, EBN; Cathy Morris, Senior Vice President and Chief Strategy Officer, Arrow Electronics; Mickey North Rizza, VP of Strategic Services, BravoSolution; and Kelli Saunders, President, Morai Logistics. Read full post
10) There Are Lessons in Success, Not Just Failure
Companies have a responsibility to ask the tough questions when things go awry. We have all been in these meetings: we diagnose failures, and we dissect the process, tools and staff involved to get to the root of the problem. Unfortunately, most companies only step back and really dive into what happened when something bad happens. But what if companies took the same approach when something went right? Read full post
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by Fronetics | Dec 14, 2017 | Blog, Logistics, Supply Chain
Here are our most-viewed blog posts from 2017 about the supply chain and logistics industries, including posts about some of the largest supply chain companies in the world, Starbucks and Amazon.
Throughout the year, we write innovative posts to help readers stay in the know with the latest news and happenings to the supply chain & logistics industries. These posts provide insightful and relevant information from thought leaders, current trends, and tips to stay ahead of your competitors. Here’s a look at our most popular posts from this year.
Here are our top 10 supply chain and logistics posts of 2017.
1. Supply Chain Putting the ‘Star’ in Starbucks
Starbucks’ closely managed supply chain may be the key to the premium coffee giant’s success. The international coffee giant has widely studied and acclaimed supply chain management practices, which, according to some, make Starbucks’ coffee and customer experience superior to those of its competitors. Read more.
2. 8 Must-Follow Logistics & Supply Chain Blogs for 2017
Supply chain professionals should be following these eight blogs to keep up with the latest industry news and happenings in the coming year. They cover a range of topics, from technology to strategy, and feature thought leadership by some of the brightest minds in the field. Read more.
3. Top 5 Trends to Know to Compete with Amazon’s Supply Chain
Supply chains must accept that they cannot equal the power of Amazon’s supply chain without embracing new trends. While supply chain entities struggle to stay competitive with the e-commerce giant, more organizations will look for ways to eliminate inefficiencies and boost operations. Fortunately, these five trends may alleviate some of the strains of competition by giving supply chain partners an advantage in the global market. Read more.
4. 5 Podcasts for the Supply Chain and Logistics Professionals
These podcasts bring the latest news and thought leadership in the supply chain and logistics industries right to your earbuds. Podcast’s popularity has skyrocketed since the smartphone became as necessary as car keys, giving you to-the-minute facts and information, right in the palm of your hand. If you’re looking to increase your podcast listening, here are five that highlight topics of interest to supply chain and logistics professionals. Read more.
5. What’s the Difference between Supply Chain Management and Logistics (Infographic)
Argentus’ infographic sheds light on the differences between these often-confused functions. Both Logistics and the wider Supply Chain are vital to how companies run today, but the two are still so often confused. We put together an infographic outlining some of the key differences and points of overlap between them. Read more.
6. 5 Books Every Supply Chain Professional Should Read
Add these books to your reading list to stay on top of industry trends and jump start your professional development. Read more.
7. What are the Supply Chain Impacts of Amazon’s Whole Foods Acquisition?
Amazon’s foray into the grocery space has larger implications for its overall strategy, and the possible benefits for the eCommerce goliath are diverse. Big news out of the grocery retail world as Amazon has announced its acquisition of major organic foods retailer Whole Foods Market – for an eye-popping $13.7 billion sale price that doesn’t look so massive given Amazon’s $136 billion sales volume in 2016. Read more.
8. Packaging Trends to Watch in 2017
Will sustainability trends from the consumer packaging industry have an impact on electronics manufacturing this year? Packaging trends suggest a wide range of startups, researchers, and big companies are committed to finding solutions that match the buzzwords du jour — sustainable, bio-degradable, natural, and eco-friendly. Read more.
9. The Top 3 Logistics and Supply Chain Blogs for 2017 – Readers’ Choice!
Our readers voted Morai Logistics, Women in Trucking, and the Oracle Supply Chain Management Blog as the top 3 logistics and supply chain blogs of 2017. Every year we ask our readers to vote for the best industry blogs. The results are always interesting — there’s really a lot of great supply chain and logistics content out there, plus it’s great to see where our readers are finding value. Read more.
10. The State of Supply Chains: The Supply Chain Has Gone Digital (Infographic)
2016 was the year of the digital supply chain — here’s a look at how things changed. The digital transformation has already reached most supply chain organizations. Per GT Nexus, 75% of executives surveyed recognized the digital supply chain as an important factor for the next five years. Read more.
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by Fronetics | Dec 13, 2017 | Blog, Marketing, Social Media
Here are our 10 most-read social media posts of 2017.
Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. Brands are using newer technologies to push content marketing to new levels. And it’s working.
Looking at this list, I notice the popularity of posts about how to utilize social media to grow leads and close deals. Knowing when and where to post isn’t enough; with constantly changing platforms, companies need to stay on the pulse of social media to stay ahead of their competitors.
At Fronetics, we hope to serve as an educational resource for companies within the logistics and supply chain industry. Always feel free to reach out and ask us a question or request a blog post if there is a topic about which you need more information. In the meantime, here are the 10 most-read posts about social media from our blog in 2017.
Top 10 social media posts in 2017
1. This is How Often B2B Businesses Should Post on Social Media
Keep these best practices in mind when determining how often to post to social media. It’s not enough to just create interesting and pertinent content; you have to put it out there to reach your target audience. Moreover, the content needs to be delivered consistently over time, at the right time, and in the right place. Read more.
2. 4 Tools to Determine the Best Time to Post on Social Media for Your Business
Find out when your target audience is most active on different social media platforms by using these 4 online tools. It’s not enough to curate content for your social media platforms. Today’s social media users expect fresh, innovative ideas around the clock. And when this content is being shared is just as valuable as what is being shared. Read more.
3. Social Benchmarking: How You Know You’re Killing it on Social Media
Rival IQ’s Danica Benson discusses the importance of social benchmarking and offers three steps for getting started. Benchmarks are key when interpreting data. Organizations of all kinds — large corporations, small privately-owned business, nonprofits, and even sports teams — need to measure their performance to see if they’re efforts are leading to success. Read more.
4. The Best Time to Post on Social Media: A Comprehensive Study
When you are posting on social media could be as important as what you’re posting, and this CoSchedule study attempts to determine the best time to post. Timing is everything. And that statement especially holds true when it comes to posting content to social media. There’s no point in putting in the time and effort to create informative blog posts, inspirational tweets, or captivating Facebook posts if you’re not getting the most exposure you can out of your social media outlets. Read more.
5. Instagram Stories: How the Supply Chain Can Use Them to Engage Prospects and Customers
Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers and building brand awareness with potential customers. If you haven’t considered using Instagram as part of your social media marketing program, it might be time to change your mind. Read more.
6. 7 Must Follow Twitter Accounts for the Supply Chain Professional in 2017
Turn to these 7 Twitter accounts for news, insights, and thought leadership in the supply chain space. Twitter is a platform for socializing, entertainment, breaking news, lead prospecting, and much more. But Twitter is only as useful as the people you follow. So how do you choose between the 317 million monthly active users? Read more.
7. Leveraging Social Media in the Consumer Electronics Industry
Here are two examples of consumer electronics companies leveraging social media to reach their target audiences, build brand awareness, and drive sales. Supply chain businesses understand that social media is an important marketing tool in today’s marketplace. The consumer electronics industry is no different: Participating in social media has never been more necessary. Read more.
8. #LeggingsGate: The Importance of Emotional Intelligence in Social Media Management
United Airlines failed to apply emotional intelligence to its social media management and will continue to suffer the consequences. The recent #LeggingsGate controversy — in which a United Airlines gate agent refused to allow two young girls flying on friends-and-family tickets to board a flight because they were wearing leggings, which violated company dress code — really got our office talking. The incident is a great example for all businesses on the importance of emotional intelligence in social media management. Read more.
9. Where on Social Media Will Competitors Be Next? Trends in Content Distribution Channels
Recent surveys show video platforms are the next big focus for marketers in terms of content distribution channels. We’re big advocates of social benchmarking against your competitors. But, just as much, we are always thinking ahead, trying to figure out where the industry is going next. It’s important to get ahead of the trends so that you can be right there leading the pack. Read more.
10. Facebook Breaks 2 Billion Users, Instagram Crushes Snapchat, and more Social Media News
In July’s social media news, platforms saw a rise in daily active users and broke records in more than one category. Once thought to be a passing trend, social media is nowhere near slowing down in terms of growth. Next Web reported that India has taken over as the largest audience of Facebook, beating out the U.S. with over 241 million active users. Active users in India are up 27% in the past six months, twice the rate of U.S. users. Read more.
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by Fronetics | Dec 12, 2017 | Blog, Content Marketing, Marketing
Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs.
Supply chain and logistics marketers are increasingly seeing the value of content marketing. It is the most cost-effective method to earn leads and sales because it takes into account the way modern B2B buyers are making purchasing decisions (evaluating content they find on the internet).
Looking at our most-viewed content marketing posts this year, I see a trend: marketers are looking for solutions to improve their content marketing programs. I am currently working on our content calendar for 2018, so if there is anything specific you would like to know about, please feel free to email me with suggestions!
Top 10 content marketing posts
1) 4 Ways to Measure Brand Awareness
Building brand awareness is one of the key benefits of content marketing, but it’s notoriously difficult to measure. These four metrics can indicate that you are successfully drawing the public’s attention to — and heightening their knowledge of — your business. That will ultimately generate leads that turn into sales, which is the end marketing objective. Read full post
2) How to Write Better Headlines for LinkedIn Content in 2017
A study of 2016’s most popular content on LinkedIn used data to measure the most popular headlines and topics. The results are really interesting and say a lot about what content resonates with the general LinkedIn community. Tis post summarizes the most popular headline phrases and the most impactful headline words and topics, and suggests ow to use this knowledge to write more successful headlines for your LinkedIn content. Read full post
3) 4 Steps to Building a Successful DIY Content Marketing Strategy
Setting your content marketing strategy is a crucial first step in trying to reach your target audience. Before you begin writing blogs and posting tweets, you need to set goals. A content marketing strategy outlines the methods by which you will target, reach, and engage your audience. Here are four steps, outlined in the guide, to creating a successful foundation to your content marketing strategy. Read full post
4) Want More Leads? Write Better Content
All too often, marketers fall into the trap of sacrificing quality for quantity in their content writing efforts. It’s an easy mistake to make — the pressure to produce a constant stream of content can naturally lead to a drop in quality. But if you’re not writing high-quality, substantive content, you’re wasting time and energy. If you’re wondering whether your content might not measure up, ask yourself these six questions. Read full post
5) 7 Marketing Tasks Supply Chain and Logistics Companies Should Consider Outsourcing
Everyone needs a little help sometimes. In fact, 52% of B2B marketers attribute stagnancy in success to not having enough time devoted to their marketing programs, and 49% attribute stagnation to content creation challenges. Outsourcing marketing allows you to focus on insourcing your core competencies while delegating specialized tasks to external experts. And it’s important to note that you don’t have to outsource ALL of your marketing. Choosing several areas beyond your staff’s expertise or that are particularly time-consuming can help you improve your marketing efforts and take stress off an overworked internal marketing team. Read full post
6) 10 Stats You Should Know about the B2B Buyer’s Journey
Marketers need to be aware of the ways in which the B2B buyer’s journey has changed over the last decade. The vast amount of information available on the internet has afforded buyers a level of self-sufficiency that renders traditional sales models moot. It drives the need for new strategies, like content marketing and social media marketing. The latest B2B Buyer’s Survey offers insight into how B2B buyers are finding vendors, engaging with them, and — ultimately — deciding to work with one. Read full post
7) 3 Tools for Measuring Your Content Marketing ROI
Analyzing the right metrics is crucial to determining whether you are achieving content marketing ROI. According to our Social Media Use Report, 81% of respondents wanted a tracking and measuring tool to prove their ROI. Your resources are limited, so it’s crucial to evaluate your efforts with meaningful numbers that illustrate their effect on your bottom line. So what are they best metrics to use? Here are three of our favorite tools. Read full post
8) 3 Content Marketing Challenges Large B2B Enterprises Face
B2B enterprises with 1000+ employees face unique content marketing challenges that can hinder a program’s overall success. The Content Marketing Institute’s 2017 B2B Enterprise Content Marketing Report brings many of these issues to light. For example, pressure to produce results quickly is a death sentence for content marketing. And being forced to create content for a brand, rather than a specific audience, can be detrimental to content marketing results. Yes, challenges facing these enterprise marketers are often as large as the companies for which they work. This post looks at some of the reasons why that is, and a few solutions for solving them. Read full post
9) How Word of Mouth Can Work for You
Buyers value the opinions of peers and colleagues. In fact, B2B buyers rank it among their top three resources for information. And, in general, 82% of Americans seek recommendations when making a purchase of any kind. Make their chatter work for you. Here are three tips to turn word-of-mouth marketing into leads. Read full post
10) 3 Quick SEO Tips to Improve Your Blog Right Now
Content marketing aims to draw potential buyers who are searching the internet for products and services like yours to your website. The strategic distribution of content helps search engines understand what your website is all about and direct relevant parties to it. You can help the search engines’ algorithms more effectively link searchers and your content by doing these 3 easy things. Read full post
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