Why airing metrics out in the open could be the next big content marketing trend. We’ve talked a lot about data in the last few years. Companies have been grappling with the sheer number of numbers available to analyze, and they’ve struggled to decipher which offer actionable business intelligence. Still, they plan to pour more
YouTube is a Google-owned video sharing website. Trending YouTube videos include Farmer Derek Klingenberg’s “Serenading the cattle with my trombone” (more than 5.3 million views) and PSY’s “Gangnam Style” (more than 2 billion views). YouTube is, however, more than music videos and farmers with trombones. YouTube is an essential business tool for the consumer electronics
Apple has been making lives easier for years with its personal electronics devices, and its new step towards security will bring relief to many people and, in the age of BYOD (bring your own device) many businesses with be grateful. An increase in two digits, from four to six, might not sound like a big
Having a strong online presence is an essential component to your business strategy. Buyers online. They are conducting research and gathering information so that they can make a purchase. Will your company show up when the buyer conducts an online search? If your company doesn’t rank on the first page of the search engine results it
Being busy has become a competition. Overscheduled calendars, working while on the toilet – even forgoing vacations, has become the norm. Brigid Schulte, Washington Post staff writer and author of “Overwhelmed: Work, Love, and Play When No One Has the Time,” points out that our society is one where the “Protestant work ethic [is] in
Let your voice be heard! The logistics and supply chain industries may be relatively new to the social media game, but those companies that are leveraging these platforms are already seeing positive effects on business. An industry survey conducted by Fronetics found that while 100% of respondents have used social media for five years or
Content marketing is the way of the future. All industries are investing in it with increased staffing and funding. According to the Content Marketing Institute, “55% of B2B organizations and 59% of B2C organizations plan to increase their content marketing budget in the next 12 months.” A poll by Smart Insights of more than 600
LinkedIn is a unique social media platform that allows companies to share knowledge of the industry and build relationships. Profiles, company pages, and LinkedIn groups each serve a purpose, and each are tools that can be used and leveraged by both companies and individuals. With more than 3 million company pages, more than 332 million
Social media has been critical to the growth of Coyote Logistics and Transplace. The logistics and supply chain industries have been slow to join the social media bandwagon, many citing time and budget constraints as prohibiting factors. Small businesses, in particular, may find it difficult to allocate very limited resources to this task. The marketing
When it comes to social media and the supply chain, popularity isn’t everything. With more than 1.3 billion users, Facebook is the most popular social network. Your B2B business should not use Facebook just because of its popularity. Rather, your business should use Facebook (or not) because it fits into your marketing and business strategies.
We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: not all metrics are created equal. So-called vanity metrics are measurements that have no bearing on your bottom
3 things supply chain hiring managers should look for when hiring a copywriter. Since 94% of domestic B2B buyers conduct research online to make purchase decisions, maintaining high-quality content on your company’s website is crucial for attracting new business. But who has time for web upkeep, much less for the generation of new blog posts,
