“Exposure and engagement is key when it comes to measuring ROI. Simply publishing a blog post isn’t enough of a success. You have to go deeper and pay attention to things like social share metrics, engagement metrics, and actual conversions that can be tied to the content you’re producing.” — Colin Mathews, Co-Founder, Content Marketer
Why do you blog? It seems like a simple question, but the answer has a huge impact on the content you produce and the outcome of your efforts.
As with all aspects of your business, you should give the return on investment of your content marketing efforts ample attention. That is especially true for blogging ROI, if generating new business is indeed one of the reasons you blog in the first place.
With 53% of marketers saying blog content creation is their top inbound marketing priority, it’s crucial that you’re making sure your hard work is worth the time and money you’re spending on it.
Let’s face it, blogging isn’t free. Creating relevant and interesting content for your blog is highly demanding. The people working to sustain your blog and engage with new audiences through your content are spending valuable time and money. If you want to ensure that these efforts are producing results, it’s imperative to calculate the impact of your blogging on your bottom line.
Calculating blogging ROI isn’t as straightforward as other ROI analysis. You simply can’t rely on click-to-conversion data to give you the full picture. But your blog achievements can be measured in other ways. Here are four categories to measure the effectiveness of your blog.
While it can feel a little unwieldy to measure blogging ROI, keeping a strong focus on your goals and objectives will help to lend weight to metrics that ultimately matter the most to you and your business.
Whether you’re looking to generate leads or attract first-time site visitors, your blog is a great place to boost engagement and expand your reach. Focus on making your blog as valuable as possible for your target audience, and you’ll be able to measure the fruits of your labor.
How does your company measure blogging ROI?
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