Use these four tips to earn high-quality backlinks that will boost your company’s search engine ranking.

It’s no secret that backlinks can help your search engine rankings. Backlinks are any link on another website that points (or links) back to your website. Since the 1990s, search engines have used backlinks as a bit of a popularity contest: the more you had, the more popular your website became.

It didn’t take long for companies to hunt for backlinks, creating relationships with other companies in the same industry for the sole benefit of getting links to their websites. But like all relationships, link building can be abused and, often times, only beneficial to one party. Pursuing links for search engine ranking alone creates a negative mindset, leading to uneasy relationships, damaged brand reputation, and low-quality, spammy links.

How can you achieve high-quality backlinks?

Let’s start by understanding what constitutes a high-quality backlink. SEO consultant Mark Walters defines them as links that:

Are from a relevant and trusted source
Have anchor text that matches your keywords
Are on a page with Google’s PageRank
Are next to backlinks to authority websites
Are from different sources
Are not reciprocal
Are on pages with few other backlinks

Now that you know what defines a high-quality backlink, how can your company achieve these organic relationships? The answer is hard work.

Here are 4 tips to help your efforts get high-quality backlinks.

1. Create the best content available on your topic

The best content is content that is unique. Not only is original content SEO friendly, original content is audience friendly. In one minute, users share 300 hours of video on YouTube and tweet nearly 400,000 tweets times. If you want content that stands out, you need content that differs from that of the rest of the pack.

You can make content stand out by using winning headlines, graphics, images, and with great writing. Create every single piece of content with your current and prospective customers in mind. Content that attracts and engages audiences effectively communicates valuable information, providing knowledge to help guide informed decisions. Creating reliable information will establish your website and business as a thought leader within your industry, and other companies will start to take notice.

2. Perform exclusive interviews with industry experts and/or influencers

The strategy of interviewing industry experts is becoming more and more common. Here at Fronetics we often interview influencers. The draw from big names helps bring in new traffic to our site, as well as provide readers with the latest happenings in our industry.

“The benefits of creating content around authority figures in your space is vast, such as bringing recognizable authority names to your site, while also having the opportunity for such content to be shared by featured experts as well. The end result could create lots of great content for your site, while also bringing in a nice consistent supply of new traffic as well.” Writes Zac Johnson for Business 2 Community.

3. Create custom infographics

Images are a fail-safe way to create engaging content, but infographics do more than just give readers visual knowledge. Infographics also help achieve backlinks. They provide interesting and valuable information using images, giving readers the knowledge without having to read through heavy text. The most popular infographics incorporate amazing design and well-researched statistics.

According to HubSpot, social media users share and like infographics 3x more than other any other type of content. Good infographics have the ability to make your content go viral, generate tons of high-quality back-links, and improve your site’s overall SEO.

4. Participate in collaborative content marketing

Collaborative content has many benefits, but one of the biggest is reach. Your collaborators have their own followers and platforms. Combine that with your audiences, and your content is already reaching more people. These collaborations save time and money and will earn you backlinks through the other participants. Collaborative content will help drive organic traffic, provide valuable and relevant information, and introduce a new voice to your content.

Using these four strategies will help your company earn high-quality backlinks and start improving your search enginge ranking. Your higher rankings will come from organic backlinks that your hard work helped to create.

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4 Tips to Earning High-Quality Backlinks