These are the top 10 most-viewed supply chain and logistics posts of 2018.

Our goal throughout the year is to provide our readers with the latest news and happenings in the supply chain and logistics industry, with a focus on content marketing. We hope to educate and enlighten our readers with industry insight, tips, and trends to stay ahead of the competition.

This year we’ve taken a deeper look at supply chain and logistics companies that have experienced the highs (Google, Amazon) and lows (Tesla, KFC) of running supply chain and logistics businesses. These posts have highlighted how we can all learn a thing (or two) from their accomplishments and, of course, their mistakes.

[bctt tweet=”This year we’ve taken a deeper look at supply chain and logistics companies that have experienced the highs (Google, Amazon) and lows (Tesla, KFC) of running supply chain and logistics businesses. These posts have highlighted how we can all learn a thing (or two) from their accomplishments and, of course, their mistakes.” username=”Fronetics”]

Here’s a look at our most popular supply chain and logistics posts this year.

Top 10 supply chain and logistics posts in 2018

1. 10 Must-Follow Supply Chain and Logistics Blogs in 2018

What are your favorite supply chain and logistics blogs? Fronetics wants to tell you about some of our favorite blogs that we follow. Read full post

2. Drawing Lessons from Tesla’s Supply Chain Issues

This guest post from Argentus Supply Chain Recruiting examines Tesla’s recent supply chain woes. Argentus also shares the biggest takeaways to help you prevent similar blunders. Read full post

3. Top 3 Logistics and Supply Chain Blogs of 2018

We love hearing what blogs you enjoy reading and find valuable. There are lots of great industry options, so we know it’s not easy to narrow down your favorites. We had lots of great responses, but only Women in Trucking held its spot on our list of the top logistics and supply chain blogs from last year. Read full post

4. KFC Ran Out of Chicken in the UK: What Supply Chain Lessons Can We Learn?

There’s another unfortunate entry in the annals of Supply Chain failures that burst into the wider world of business and pop culture: More than half of the UK’s Kentucky Fried Chicken stores closed because they ran out of chicken this year. Argentus Supply Chain Recruiting examines the lessons we can learn from the restaurant chain’s blunder. Read full post

5. How Google Does Supplier Diversity

In 2014, Google launched a supplier diversity program to ensure that its staff had the ability to search large and small vendors when purchasing products or services. The tool it developed has helped Google employees create relationships with small businesses, defined as U.S.-based companies with $15 million or less in annual revenue and 50 or fewer employees. Google felt these companies often have a specialized and innovative product or service but might never be discovered simply because of their size. Read full post

6. Infographic: Influencer Marketing and the Supply Chain

Influencer marketing is a form of marketing in which marketers identify individuals that have influence over potential buyers and create marketing campaigns and activities around these influencers. Why is this so effective? Because buyers trust influencers talking about your products and services more than they trust you talking about yourself. Read full post

7. Valentine’s 2018 Supply Chain Infographic

Consumers spent a near-record $19.2 billion on Valentine’s Day 2018, up from $18.2 billion in 2017. According to NRF’s annual survey, over half of the country participated (55%) in the romantic holiday, spending just over $140 on average. Read full post

8. Five Go-To Supply Chain Websites

Following leading websites is a great way to keep up with the latest news and information about happenings in the supply chain and logistics industry. Here are our five favorite supply chain websites. Read full post

9. Video: Why Inbound Marketing is Better than Outbound Marketing for Supply Chain Marketers

Marketers are constantly coming up with new and trendy ways to attract leads. With endless platforms available to us, it can be overwhelming for even the most seasoned marketers to know where they need to focus their efforts. Outbound marketing used to be the ‘go to’ for generating leads, but this is simply no longer the case. Marketers across industries have found that inbound marketing has many advantages over traditional marketing practices. Read full post

10. 5 Email Marketing Trends Supply Chain and Logistics Marketers Need to Know

More people are using email than ever before (close to 3.8 billion worldwide). Fronetics works with supply chain and logistics businesses every day, so we have a first-hand understanding of how email marketing can be successful in these industries. Read full post

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Top 10 Supply Chain and Logistics Posts 2018