Too many supply chain businesses are devoting inadequate resources and personnel to social media management.

Let’s be honest. It’s time for the supply chain to start taking social media management seriously. Even when we think we’re embracing the future, too may supply chain companies are stuck in the past when it comes to the way they think about marketing — and particularly the role of social media.

[bctt tweet=”A robust and effective social media strategy needs to be just that — a carefully designed and well-thought-out strategy, rather than simply something that an already overworked marketer adds to his or her plate.” username=”Fronetics”]

Case in point: the latest Social Media Marketing Industry Report indicates that for nearly two-thirds of marketers, managing social media marketing for their business is just one of their jobs.

Let’s think about that for a moment. That means that only one-third of the 5,700 businesses surveyed are prioritizing social media management to an adequate degree. For the other two-thirds, the vast and time-consuming task of social media management is squeezed into someone’s job description essentially as an afterthought.

If your business falls into that 64%, this is your wakeup call. Used to its fullest, social media is an immensely valuable set of tools for supply chain marketing. These platforms help brands increase visibility, establish themselves as thought leaders, attract new leads and customers, and much more.

If you’re not convinced (and you should be), take a look through Fronetics’ recent survey report on the benefits of social media for supply chain and logistics industries.

Social media management is no easy task

The thing about social media that so many businesses get wrong is that it’s not an easy task. Maybe you’re a marketer who’s been tasked with managing your brand’s social media efforts — on top of the rest of your responsibilities. It might have sounded like fun at first, essentially getting to scroll and post on Facebook for a few minutes out of the day. But chances are, you’re realizing that it’s a much bigger task than you thought.

A robust and effective social media strategy needs to be just that — a carefully designed and well-thought-out strategy, rather than simply something that an already overworked marketer adds to his or her plate.

For your business to truly take advantage of the benefits that social media can offer, you either need to devote adequate resources to it, or consider outsourcing it.

Is outsourcing right for you?

Supply chain companies are increasingly reaping the benefits of outsourcing their marketing efforts, particularly social media, as it allows them to focus on core competencies and improve productivity. As you consider trusting a professional with your social media, consider these 6 signs that outsourcing might be right for you.

The bottom line: if you’re frustrated that your social media management efforts are not as fruitful as you would like, chances are, you’re not giving them a chance. For social media to work for you, you need to devote the resources it demands — whether in house or out.

Related posts:

• Social Benchmarking: How You Know You’re Killing It on Social Media
• Why 88% of B2B Marketers Use Social Media
• Four Supply Chain Companies that Excel at Social Media