If you’re a large company not using social media for all that it’s worth, you’re missing out on customers and business.
We know that the majority of businesses participate in social media — in fact, a dominant 88% of B2B marketers report using these platforms as part of their marketing programs. Large corporations, small businesses, and those in between are promoting their brands and engaging with customers online. Even companies within the logistics and supply chain industries are reaping the benefits of social media marketing.
The truth is, if your company is not participating in social media, you are at a disadvantage. Your customers, your employees, and your competitors are taking advantage of these technologies to conduct business in new, more efficient ways.
Content Marketing Institute’s new report on B2B enterprise companies (companies with over 1,000 employees) shows that large corporations are also jumping on the social media bandwagon. Here are some stats:
- 87% of B2B enterprise companies use LinkedIn
- 81% use Twitter
- 77% use YouTube
- 74% use Facebook
But when asked about the importance each of these channels to their organization’s content marketing success, 87% felt that email is still the most effective tool for distributing content.
What does that say to you? These enterprises are using social media for content distribution, but their heads aren’t in the social media game.
So, why should their social media efforts be turned up?
Let the numbers speak for themselves:
- Over 50 million businesses use Facebook Business Pages.
- 39% of LinkedIn users pay for monthly premium accounts.
- 88% of businesses with more than 100 employees use Twitter for marketing purposes.
- 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved.
Businesses are using social media, so if your B2B enterprise company isn’t, you’re already behind the eight ball. Social media is a great way to distribute information to a vast audience in a quick, cost-effective manner.
Social media also allows you to get to know your audience in a more personal way. After a few weeks and months of committing to your content marketing strategy on social media platforms, you’ll know what your target audience likes and what they’re interested in. The more time and effort put into your social media campaign, the more refined and effective it will become.
And we can’t ignore that your competitors are already out there, happily exploring the online market share.
Social media platforms have already proven their worth and most companies, big and small, have embraced their value. If your enterprise company hasn’t, it’s time to get your foot in the game.
Related posts:
- 5 Things Companies Should Learn from YouTube Content Creators
- Social Media Facts for B2B Companies
- Start a B2B Social Media Program with These 6 Steps
