Here I share some of our best performing content from the first half of this year.

Auditing your content and adjusting your strategy is an important part of an effective content marketing program. I like to do an in-depth look at how our content is performing every six months.

As I was evaluating our most popular articles in the first half of 2016, one of the things that struck me was how well they spoke to our content strategy. The top 10 blog posts reflect the topics that we know are most interesting and valuable to our readers. This reinforces the importance of 1) creating a strategy based on your target audience, 2) developing content around that strategy.

While the list itself is interesting, I think the articles are worth sharing again because of their quality and value. So, in case you missed them, here are our top blog posts from the first half of 2016.

Fronetics’ 10 most popular supply chain articles in 2016 (so far)

1) Four Supply Chain Companies that Excel at Social Media

These four organizations have it down when it comes to social media. Consistent posts inform and engage their followers. Who are they and what are they doing that is working? Read the full article.

2) Diversity and Leadership: An Interview with Arrow Electronics’ Kendrea Durr-Smith

Kendrea Durr-Smith runs a unique team as director of global trade compliance at Arrow Electronics. Her department works with people of all different cultures and backgrounds, while recent changes at Arrow with respect to trade management and compliance have given her team exciting, new responsibilities. Read the full article.

3) Top Logistics and Supply Chain Blogs of 2016

Companies in the supply chain and logistics industries are realizing the enormous benefits that a quality content marketing strategy, including regular posts to a company blog, can offer. These three companies, in particular, are publishing content that not only drives business to their websites, but also fuels conversation about industry best practices, trends, and issues. Read the full article.

4) Shipping company Eimskip Places a High Value on Culture and Art; It’s Paid Off

Iceland’s oldest shipping company regularly hosts local artists on voyages between its headquarters in Portland, ME, and Reykjavik. The practice reflects Eimskip’s great efforts to integrate itself into all aspects of the communities in which it operates. Read the full article.

5) 3 Key Tips for Creating Valuable and Compelling Content

This guest post by Jennifer Cortez, director or marketing communications at Transplace, discusses her company’s approach to content development. Read the full article.

6) Getting to First Base with a Social Network

Guest author Tania Seary is founder of Procurious, a global online network for supply chain and procurement professionals. In this article, she discusses some of the key decisions leadership made along the way to build the company from the ground up. Read the full article.

7) Social Media Facts for B2B Companies

Understanding how users are engaging with social media is important for businesses hoping to reach consumers with these tools; however, the information is hard to track down. Here are eight of the most recent, relevant statistics and facts about social media for B2B organizations. Read the full article.

8) Amazon Loves Logistics? The E-Commerce Giant’s Next $400B Opportunity

Amazon’s recent activity suggests it plans to move into the logistics space as a 3PL provider. This article examines why such speculation is valid and how it might disrupt the estimated $400 billion fulfillment market. Read the full article.

9) EBN’s Hailey McKeefry on Women in the Supply Chain Industry

This interview with EBN Editor in Chief Hailey McKeefry examines the gender gap in the supply chain industry in light of her own career path. McKeefry also offers advice to women considering entering the industry. Read the full article.

10) Women in Manufacturing and the Supply Chain: Disparity and Opportunity

A McKinsey & Company report found that diverse companies financially outperform companies that are not diverse by 15%. And in terms of gender diversity, specifically, research shows that when women are in positions of leadership, companies perform better — much better. How can the supply chain capitalize on that information and impact the bottom line? Read the full article.

Runner-up posts:

Top 10 Articles of 2016 for the Supply Chain… So Far.