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Supply Chain: Are You Publishing on Apple News?

by | Jul 25, 2016 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain

Apple News

Get your news in front of the one billion iOS users with this step-by-step guide to publishing on Apple News.

Do you use Apple News? If you have an iOS device (iPhone, iPad, or iPod Touch) and have upgraded to iOS 9 or beyond, the app is preinstalled.

Users love the easy-to-read interface and the fact that they don’t have to download a number of different third-party news apps. That’s because Apple News aggregates content from various media outlets, from the New York Times to local blogs, based on user preferences. You can refine what news you see by choosing your preferred publications and topics, which are as general as politics or as specific as the Chinese economy.

There are a number of topics and channels relevant to the supply chain. From supply chain management and automotive logistics to packaging news and sustainable brands, Apple News is an excellent source of content for companies in the industry.  

Here’s more good news: Anyone can publish on Apple News. That means your business can distribute your content through this platform with the chance to reach the more-than-one-billion iOS users around the globe.

Signing up as a publisher is simple. Here are four easy steps to get started.

1) Sign into iCloud.

Go to https://www.icloud.com/#newspublisher and enter your iCloud login details. You can quickly create a free account if you don’t have one already. Click “Continue.” Note that you’ll need to agree to the End User License Agreement.

2) Set up your channel.

Complete details about your publisher name, contact info, and channel name. As a publisher, you can have multiple channels, each representing a different publication (such as a blog and a newsletter). After set up is complete, you can add a new channel by clicking “Create New Channel” and entering publisher and channel info.  

Channel content is divided into sections. Your default section will contain the main content of your channel, but you can have up to 25 other sections to organize your content by topic or type. Apple suggests that 6 to 8 sections is optimal.

3) Upload your logo.

Upload a PNG file (smaller than 2 MB) of your logo that will be used throughout News to identify your content.

4) Select a publishing format.

You must choose between RSS feed or Apple News Format, which optimizes your content for iOS devices. Other benefits of Apple News Format include the ability to create articles in Publisher, add team members, get analytics, and earn revenue through iAd.

Once you submit all of this information, Apple will review your information and get back to you before your channel launches officially.

Learn more about publishing on Apple News.

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